Marketing Data & Effectiveness Manager in London

About Convatec

Convatec is a global medical products and technologies company focused on solutions for chronic condition management, with leading positions in Advanced Wound Care, Ostomy Care, Continence Care, and Infusion Care. We provide products and services in more than 90 countries and aim to improve patient outcomes while reducing care costs.

About the Role

As Marketing Data & Effectiveness Manager, you will lead our global Voice of Customer (VoC) programme and enable more effective, personalized, and measurable marketing campaigns across business units and markets.

Responsibilities:

• Design a streamlined VoC programme that regularly captures customer feedback consistently across countries and business units following our Data, Insights, Action approach.
• Seamlessly execute surveys that gather insightful feedback from a robust and unbiased sample of customers.
• Build text analytics models (using AI where possible) to understand customer sentiment, classify feedback, and uncover key pain points and drivers.
• Share results in a timely way at all appropriate levels of the business.
• Determine the best mechanism to communicate insights to each audience—presentation, self-serve dashboard, or tailored presentation styles.
• Ensure all customer feedback is acted upon in a timely manner at the right organizational levels by implementing feedback loops and collecting action trackers.
• Communicate programme updates and scores to the organization to embed the VoC programme fully in the business.
• Define the data fundamentals needed within Convatec to deliver personalized communication and build a roadmap with each BU to close any data gaps.
• Work closely with the Marketing Performance Manager to monitor current campaign performance, provide guidance to improve performance, and share best practice insights.
• Build insightful case studies that merge the latest external best practice with current Convatec performance.
• Partner with SFE colleagues to build a marketing segmentation approach for HCPs that aligns with sales segmentation and implement it in key markets.
• Evaluate the capabilities of Dynamics Customer Insights and Data platform, understand key use cases with each Business Unit, and determine whether to enable the module.
• Partner with IT on a project plan—including obtaining relevant funding—to enable the module and determine the data sources.

Qualifications:

• 7+ years of experience in Customer Experience, Voice of Customer, or Marketing Effectiveness roles, preferably in healthcare, MedTech, pharma, or B2B.
• Proven experience running global VoC programmes from survey design to insight activation.
• Strong capability in text analytics, sentiment analysis, and AI-enabled insight generation.
• Solid expertise in customer segmentation, customer journeys, and personalized omnichannel marketing.
• Hands-on experience measuring and optimizing campaign performance.
• Advanced analytical skills and confidence working with complex, multi-source data.
• Familiarity with CRM, CDPs, and marketing technology ecosystems.
• Excellent communication and storytelling skills, able to influence senior stakeholders.
• A collaborative, curious, and proactive mindset with confidence to lead at pace in a global matrix.
• A data-driven mindset and enjoyment of turning customer insight into real business impact.

Benefits:

• Collaborative and supportive culture.
• Hybrid role with competitive salary and bonus.
• Exceptional benefits.
• Training and development opportunities.
• Equal opportunities. Convatec provides equal employment opportunities for all current employees and applicants for employment.