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- Tasks: Lead digital web content and structure for Convatec's Ostomy business globally.
- Company: Convatec is a global leader in medical products, dedicated to improving lives through innovative solutions.
- Benefits: Enjoy hybrid working, competitive salary, and the chance to make a real impact.
- Why this job: Join a caring team focused on excellence and transforming healthcare for better patient outcomes.
- Qualifications: 7+ years in digital marketing, with strong skills in web management and content localization.
- Other info: Fluency in English is essential; additional languages are a plus. Travel may be required.
The predicted salary is between 48000 - 72000 £ per year.
Pioneering trusted medical solutions to improve the lives we touch: Convatec is a global medical products and technologies company, focused on solutions for the management of chronic conditions, with leading positions in advanced wound care, ostomy care, continence care, and infusion care. With around 10,000 colleagues, we provide our products and services in almost 100 countries, united by a promise to be forever caring. Our solutions provide a range of benefits, from infection prevention and protection of at-risk skin, to improved patient outcomes and reduced care costs. Convatec’s revenues in 2023 were over $2 billion. The company is a constituent of the FTSE 100 Index (LSE:CTEC). To learn more about Convatec, please visit http://www.convatecgroup.com
We are guided by our five core values, that shape the way we work, every day: Improve Care, Deliver Results, Grow Together, Own It and Do What’s Right.
At Convatec, we’re transforming our business for the better. Better products. Better ways of working. And better ways of delivering for our customers and each other. We’re aiming for nothing short of excellence. Join us on our journey to #ForeverCaring as a Global Digital Web Activation Manager and you’ll do the same.
About the role:
The Global Digital Web Activation Manager leadstheexecution and optimizationof digital webcontent and structurefortheOstomybusinessacrosskey global markets. This roleensuresconsistent, compliant, and performance-driven web experiencesthroughcentralizedmastercontent, localizedactivation, and coordinationacross global and localmarketingteams. Actingasthemainliaisonbetweenmarkets, the Global Marketing team, and Digital/IT services, theroleispivotal in aligning digital executionwithbusinessstrategy, productlaunches, and customerengagement.
Your Key Duties & Responsibilities:
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Be responsible for web design and web architecture across Convatec’s Ostomy web presence
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Leading the optimization efforts to improve performance and conversion across key markets
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Deliver and manage global master web assets and coordinate localization with markets using Convatec tools (e.g., SMARTCAT).
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Track market activation of global content using defined governance frameworks and regular reporting (activation tracker, market calls).
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Ensure regulatory compliance of digital content across countries and manage technical requirements for HCP verification.
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Maintain and update the digital activation playbook including QR codes and digital pathways.
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Represent Ostomy in cross-BU IT web discussions and communicate updates to regional teams.
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Provide URLs for web campaigns, ensure content flow between social assets and web, and support lead generation activities.
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Analyze website performance metrics, SEO data, and campaign results to drive digital ROI.
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Share insights with marketing leads to ensure data-informed content and campaign development.
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Support asset tagging, tracking, and integration with dashboards for visibility across launches and campaigns.
About You:
Skills & Experience
Experience:
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7+ years of experience in digital marketing, with emphasis on web management, content localization, and lead generation
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Strong background in global content rollout and digital campaign performance tracking
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Experience in MedTech, healthcare, or pharmaceutical marketing preferred
Technical Skills:
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Familiarity with Optimizely CMS is highly desirable
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Strong working knowledge of digital analytics tools (Google Analytics, SEO platforms)
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High technical literacy and understanding of UX principles and digital user behaviors
Soft Skills:
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Excellent stakeholder engagement and communication skills (written and verbal)
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Strong project management and organizational capabilities
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Ability to influence cross-functional teams and manage matrixed coordination globally
Qualifications/Education:
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Education:Bachelor\’s degree in Marketing, Web Design, Business Management, Computer Science, or a related field
Team
This role operates as part of the Global Marketing team and works closely with local country marketers, IT, Digital Services, and the Marketing CoE.
Principal Contacts:
Internal – Marketing CoE, Global Marketing, Digital Services, Local Marketing Teams, IT, and Commercial Leaders.
External –Patients, HCPs (Doctors, Nurses), KOLs, and platform vendors.
Travel Requirements
Position may involve travel up to 10% of the time.
Languages
Fluency in English both written and verbal, additional European languages such as Italian, Spanish, French, Portuguese, would be an advantage but it’s not mandatory.
Working Conditions
Convatec operates a Hybrid working policy and you should expect to be in the office 2-3 days a week.
Our products make a big difference every day. So will your contribution. The work you do will mean more, because it\’ll make things better for your team, our business or our customers\’ lives. It\’ll inspire you to deliver to your very best.
And we\’ll be right behind you when you do.
This is a challenge more worthwhile.
This is work that\’ll move you.
#LI-MO1
#LI-Hybrid
Beware of scams online or from individuals claiming to represent Convatec
A formal recruitment process is required for all our opportunities prior to any offer of employment. This will include an interview confirmed by an official Convatec email address.
If you receive a suspicious approach over social media, text message, email or phone call about recruitment at Convatec, do not disclose any personal information or pay any fees whatsoever. If you’re unsure, please contact us at careers@Convatec.com.
Equal opportunities
Convatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, gender identity, military or veteran status, genetic predisposing characteristics or any other basis prohibited by law.
Notice to Agency and Search Firm Representatives
Convatec is not accepting unsolicited resumes from agencies and/or search firms for this job posting. Resumes submitted to any Convatec employee by a third party agency and/or search firm without a valid written and signed search agreement, will become the sole property of Convatec. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral. Thank you.
Already a Convatec employee?
If you are an active employee at Convatec, please do not apply here. Go to the Career Worklet on your Workday home page and View \”Convatec Internal Career Site – Find Jobs\”. Thank you!
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Global Digital Web Activation Manager employer: ConvaTec Inc.
Contact Detail:
ConvaTec Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Digital Web Activation Manager
✨Tip Number 1
Familiarise yourself with Convatec's core values: Improve Care, Deliver Results, Grow Together, Own It, and Do What’s Right. Tailor your conversations during interviews to reflect how your personal values align with these principles, showcasing your commitment to their mission.
✨Tip Number 2
Research the latest trends in digital marketing, particularly in the MedTech and healthcare sectors. Being knowledgeable about current challenges and innovations will help you engage in meaningful discussions with the interviewers and demonstrate your expertise.
✨Tip Number 3
Prepare specific examples of your past experiences in web management and content localisation. Highlight successful projects where you improved performance metrics or led a digital campaign, as this will illustrate your capability to excel in the role.
✨Tip Number 4
Network with professionals in the MedTech industry, especially those who have experience with Convatec or similar companies. Engaging with them can provide valuable insights into the company culture and expectations, which can be beneficial during your application process.
We think you need these skills to ace Global Digital Web Activation Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Global Digital Web Activation Manager position. Understand the key responsibilities and required skills, so you can tailor your application accordingly.
Tailor Your CV: Customise your CV to highlight relevant experience in digital marketing, web management, and content localisation. Use specific examples that demonstrate your success in similar roles, especially in MedTech or healthcare.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for improving patient outcomes and aligns with Convatec's core values. Mention how your skills and experiences make you a perfect fit for the role and the company culture.
Highlight Technical Skills: Make sure to emphasise your familiarity with Optimizely CMS and digital analytics tools like Google Analytics. Provide examples of how you've used these tools to drive performance and improve user experience in previous roles.
How to prepare for a job interview at ConvaTec Inc.
✨Understand the Company Values
Before your interview, make sure you know Convatec's core values: Improve Care, Deliver Results, Grow Together, Own It, and Do What’s Right. Be prepared to discuss how your personal values align with these principles and provide examples from your past experiences.
✨Showcase Your Digital Expertise
As a Global Digital Web Activation Manager, you'll need to demonstrate your knowledge in digital marketing and web management. Be ready to discuss specific tools you've used, such as Optimizely CMS or Google Analytics, and share insights on how you've optimised web content in previous roles.
✨Prepare for Stakeholder Engagement Questions
Given the collaborative nature of this role, expect questions about your experience in engaging with stakeholders. Prepare examples that highlight your communication skills and ability to influence cross-functional teams, especially in a global context.
✨Discuss Regulatory Compliance Knowledge
Since the role involves ensuring regulatory compliance of digital content, be prepared to talk about your understanding of compliance requirements in the MedTech or healthcare sectors. Share any relevant experiences where you successfully navigated these challenges.
