At a Glance
- Tasks: Lead digital marketing strategies to drive revenue growth and enhance guest experiences.
- Company: Join Continuum Attractions, a leading operator in the UK attractions industry.
- Benefits: Competitive salary, additional leave options, wellness programmes, and employee discounts.
- Other info: Collaborative team environment with opportunities for personal and professional growth.
- Why this job: Be part of an exciting digital transformation and make a real impact on visitor engagement.
- Qualifications: Strong B2C experience in digital marketing, CRM, and data analysis.
The predicted salary is between 46085 - 56327 £ per year.
Location: York- YO10 4UX with onsite parking
We are excited to offer an exceptional opportunity for a Group Digital Marketing Manager. Continuum Attractions has been a part of the UK attractions industry for almost four decades, establishing itself as one of the UK’s leading operators. We employ over 500 talented people across our sites, and our attractions welcome almost two million guests each year, enchanting them with engaging visitor experiences that enrich, entertain and bring stories to life. Our expanding portfolio of UK based attractions includes: ITV’s Coronation Street Experience and Emmerdale Village Tour, The Loch Ness Experience, The Real Mary King’s Close on Edinburgh’s Royal Mile, York’s Chocolate Story, Eden Camp in Malton, Oxford Castle Prison.
Note: this is an onsite role.
The Role
Reporting to the Director of Marketing Services you will be the Group’s central digital marketing expert, responsible for driving measurable revenue growth through a performance-led, data-driven digital strategy. You will join us at a pivotal and exciting time, as we progress through an ambitious digital transformation programme, including the recent rollout of new websites, an upgraded ticket-checkout process, and the implementation of a new CRM system. You will play a lead role in shaping what comes next, using data-driven insights to identify opportunities, drive innovation and continually evolve our digital function.
You will play a key role in analysing, challenging, innovating and leading, identifying opportunities and turning ideas into action to evolve the digital marketing function for the future. As the Group’s digital expert and point of reference for the wider marketing team, you will proactively share knowledge, make recommendations and provide direction and expertise to help colleagues improve their digital activity and results.
With accountability for the entire digital guest user journey, conversions, ROI, demand generation alongside marketing data analysis and reporting, you will work closely with the central team, attraction marketing teams, central stakeholders and external agencies to champion a performance marketing approach, whilst improving centralised processes and driving efficiencies. As both a strategic lead and hands-on specialist, you will translate business objectives into effective digital strategies, ensuring the right tools, systems and processes are in place to deliver commercial results.
The Ideal Candidate
We are looking for a self-starter and natural digital leader who can think strategically whilst remaining comfortable being hands-on, with strong B2C experience and a passion for performance. You’ll lead a broad range of digital activity across paid media, CRM, segmentation and automations, SEO/AEO, marketing and customer data insights and reporting, using tools like GA4 and Tag Manager, ultimately turning data into clear insights and actions that drive growth.
You will bring a solid understanding of UX, conversion optimisation and customer journeys, and data reporting, along with the ability to manage agencies, juggle multiple priorities and communicate confidently with stakeholders at all levels. The ideal candidate will have experience working across multi-site environments, with a strong background in paid media and CRM. Familiarity with DotDigital and ticketing or e-commerce systems would be advantageous, though not essential.
You’ll be confident sharing your expertise with others and comfortable constructively challenging colleagues, agencies and existing processes when you believe there is a better approach. You’ll be able to move between the strategic and the technical, understanding the detail while always keeping sight of the bigger commercial picture. You’ll bring energy, curiosity and ambition to the role, with the drive to identify opportunities, test new ideas and make a meaningful commercial impact.
What we offer
In return, we offer a highly competitive salary and an excellent benefits package including:
- The opportunity to purchase additional leave
- Company pension
- Birthday leave
- Employee discount
- Wellness programmes
- Free health cash plan
- Income protection
Above all, we offer you the unique opportunity to join an energetic, passionate team who thrive on collaboration, share a real sense of belonging, and are driven by one mission - delighting our guests across our extraordinary portfolio of attractions. Apply now and bring your passion, ideas, and expertise and join our exceptionally talented Team.
Group Digital Marketing Manager in York employer: Continuum Attractions
Continuum Attractions is an exceptional employer that fosters a vibrant work culture in the heart of York, offering unique opportunities to shape the marketing landscape for iconic attractions. With a focus on employee growth and development, you will have the chance to lead a dynamic team while enjoying the benefits of working in a creative environment that values innovation and collaboration. Join us to make a meaningful impact on visitor experiences and drive commercial success in a role that promises both challenge and reward.
StudySmarter Expert Advice🤫
We think this is how you could land Group Digital Marketing Manager in York
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Continuum Attractions and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Continuum Attractions are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Continuum Attractions on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Continuum Attractions. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Group Digital Marketing Manager in York
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Continuum Attractions. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Continuum Attractions:Show us that you’ve done your homework! In your application, briefly mention what you admire about Continuum Attractions’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Continuum Attractions
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Continuum Attractions will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Continuum Attractions, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
