Group Digital Marketing Manager in York

Continuum Attractions has been a part of the UK attractions industry for almost four decades, establishing itself as one of the UK’s leading operators. We employ over 500 talented people across our sites, and our attractions welcome almost two million guests each year, enchanting them with engaging visitor experiences that enrich, entertain and bring stories to life.

Our expanding portfolio of UK based attractions includes: ITV’s Coronation Street Experience and Emmerdale Village Tour, The Loch Ness Centre, The Real Mary King’s Close on Edinburgh’s Royal Mile, York’s Chocolate Story, Eden Camp in Malton, Oxford Castle and Prison, GreenWood Family Park and Spinnaker Tower in Portsmouth.

Please note that we are unable to offer sponsorship for this role; applicants must have the right to work in the UK.

The Role

Reporting to the Director of Marketing Services you will be the Group’s central digital marketing expert, responsible for driving measurable revenue growth through a performance-led, data-driven digital strategy. You will be joining us at a pivotal and exciting time, as we progress through an ambitious digital transformation programme — including the recent rollout of new websites, an upgraded ticket-checkout process and the implementation of a new CRM system — where you will play a key role in driving the digital function forward with further enhancements and innovations.

You will lead the evolution of our digital marketing function, with accountability for conversion, ROI, and demand generation across digital channels. Working closely with attraction marketing teams, central stakeholders, and external agencies, you will champion a performance marketing approach that identifies growth opportunities. As both a strategic lead and hands-on specialist, you will translate business objectives into effective digital strategies, ensuring the right tools, systems and processes are in place to deliver commercial results.

The Ideal Candidate

You will be a commercially driven, hands-on digital marketer with strong B2C experience and a passion for performance. You’ll be confident leading digital activity across PPC, paid social, CRM, SEO, and analytics, using tools like GA4 and Tag Manager to turn data into clear insights that drive growth. You will bring a solid understanding of UX, conversion optimisation, and customer journeys, along with the ability to manage agencies, juggle multiple priorities, and communicate confidently with stakeholders at all levels. The ideal candidate will have experience working across multi-site environments, with a strong background in paid media and CRM. Familiarity with DotDigital and ticketing or e-commerce systems would be advantageous, though not essential.

Ultimately, we’re looking for a proactive problem solver who is both strategic and detail-focused, and always looking for ways to test, learn, and improve performance.

What we offer

In return, we offer a highly competitive salary and an excellent benefits package including:

• The opportunity to purchase additional leave
• Company pension
• Birthday leave
• Employee discount
• Wellness programmes
• Free health cash plan
• Income protection

Above all, we offer you the unique opportunity to join an energetic, passionate team who thrive on collaboration, share a real sense of belonging, and are driven by one mission - delighting our guests across our extraordinary portfolio of attractions.

A full Job Description can be downloaded from the Continuum Attractions website. Apply now and bring your passion, ideas, and expertise and join our exceptionally talented Team.