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For Companies At a Glance
- Tasks: Lead marketing for iconic tours, driving visitor growth and fan engagement.
- Company: Join a leading UK attractions operator with a rich history.
- Benefits: Competitive salary, health cash plan, discounts, and hybrid working.
- Why this job: Shape the future of beloved entertainment experiences and connect with passionate fans.
- Qualifications: 5+ years in commercial marketing with a track record of success.
- Other info: Dynamic role with real ownership and opportunities for creativity.
The predicted salary is between 36000 - 60000 £ per year.
We have an amazing opportunity for a commercially driven, fan-focused Marketing Manager to lead the growth of two of the UK’s most iconic entertainment experiences: the Coronation Street Experience and the Emmerdale Village Tour. As two of the UK’s most recognised and much-loved television brands, Coronation Street and Emmerdale have built loyal national audiences over decades. This role is about leveraging that powerful brand awareness and fan engagement to drive sustainable visitor growth for the tours — converting soap fans into tour visitors and building long-term advocacy.
Working in close partnership with ITV Studios, you’ll play a key role in translating national brand strength into commercial performance.
The Role
The position is based at the Coronation Street Experience in Manchester with some travel to Leeds but it also offers the flexibility of hybrid working from home. This is a hands-on role where you will have real ownership and impact, with clear commercial accountability from day one.
- Lead the annual marketing plan aligned to visitor growth and commercial targets
- Identify new growth opportunities across direct (B2C) and indirect (B2B, trade and group) channels to escalate to our Sales and Relationship Department
- Manage and optimise a six-figure marketing budget, including media investment
- Deliver integrated campaigns across paid, owned and earned channels
- Own performance across website and CRM, improving engagement and conversion
- Optimise the customer journey and marketing funnel from awareness through to advocacy
- Work closely with Operations to ensure marketing and on-site delivery create standout fan experiences
- Act as day-to-day marketing lead with ITV, building strong collaborative relationships and delivering clear performance updates
What Success Looks Like
- Delivery of visitor growth and commercial targets
- Improved marketing ROI and conversion performance
- Strong partnership with ITV and internal stakeholders
- Increased fan engagement, advocacy and repeat visitation
This role goes beyond driving traffic — it’s about building emotional connection and turning audiences into loyal fans and advocates.
About You
You will be commercially aware, insight-driven and motivated by growth. You will bring:
- 5+ years’ experience in a commercial marketing role
- A track record of delivering measurable results through integrated campaigns
- Strong digital and media planning capability, with a good understanding of performance marketing
- Confidence using data and analytics (e.g. Google Analytics) to inform decisions and improve outcomes
- Experience working cross-functionally, ideally alongside operational teams
- The ability to build strong working relationships with internal and external stakeholders
- A genuine passion for brands and creating meaningful fan experiences
- A proactive mindset and the curiosity to spot and act on new opportunities
- Experience within leisure, entertainment, fan experiences or visitor attractions would be advantageous
- Driving licence and own transport
- The flexibility to work the occasional weekend when required
What we offer
In return for your talent and dedication we offer a competitive salary plus benefits and the opportunity to work at the UK’s most famous Street and Village.
Benefits
- Free health cash plan
- Birthday day off
- Shopping and cinema discounts
- Pension scheme
- Attraction discounts and more
- Hybrid working
Location: The role is based at the Coronation Street Experience in Manchester
Hours: 40 hours per week
A full Job Description can be viewed on the Continuum Attractions website. If you are ready to step into a role where your creativity and commercial flair will truly shape the future of our tours, apply today and help us bring these legendary stories to life for every guest who walks through our doors!
Continuum Attractions has been a part of the UK attractions industry for almost four decades, establishing itself as one of the UK’s leading operators. We employ over 500 talented people across our sites located from Inverness to Portsmouth. Our attractions welcome almost two million guests each year, enchanting them with engaging visitor experiences that enrich, entertain and bring stories to life.
Marketing Manager employer: Continuum Attractions
Contact Detail:
Continuum Attractions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and results. Use data to back up your achievements and make it visually appealing. This will help you stand out when you’re chatting with potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its brand. Understand their audience and think about how you can contribute to their growth. Bring fresh ideas to the table and be ready to discuss how you can turn fans into loyal advocates.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are genuinely interested in joining our team and making a difference in the world of entertainment experiences.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how much you love marketing and how excited you are about working with iconic brands like Coronation Street and Emmerdale.
Tailor Your Experience: Make sure to highlight your relevant experience in commercial marketing. We’re looking for someone who can deliver measurable results, so share specific examples of campaigns you've led that drove growth and engagement.
Be Data-Driven: Since we value insight-driven decision-making, don’t forget to mention your experience with data analytics tools like Google Analytics. Show us how you've used data to inform your marketing strategies and improve outcomes.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to shape the future of our tours!
How to prepare for a job interview at Continuum Attractions
✨Know Your Brands Inside Out
Before the interview, dive deep into the history and current happenings of Coronation Street and Emmerdale. Understand their brand values, audience demographics, and recent marketing campaigns. This knowledge will help you demonstrate your passion and show how you can leverage their brand strength in your marketing strategies.
✨Showcase Your Campaign Successes
Prepare to discuss specific examples of integrated marketing campaigns you've led in the past. Highlight measurable results, such as visitor growth or improved engagement metrics. This will illustrate your ability to deliver on commercial targets and your experience in driving fan engagement.
✨Be Data-Driven
Familiarise yourself with tools like Google Analytics and be ready to discuss how you've used data to inform your marketing decisions. Bring examples of how you've optimised customer journeys or improved conversion rates based on insights. This will show your analytical mindset and commitment to performance marketing.
✨Build Relationships
Emphasise your experience in working cross-functionally and building strong relationships with stakeholders. Prepare to share how you've collaborated with operational teams or external partners to create standout experiences. This will highlight your teamwork skills and your understanding of the importance of collaboration in achieving marketing success.