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For Companies At a Glance
- Tasks: Lead fan engagement and marketing for iconic UK attractions, creating captivating content.
- Company: Join Continuum Attractions, a leader in the UK's visitor experience industry.
- Benefits: Enjoy a competitive salary, shopping discounts, and a vibrant team culture.
- Why this job: Combine your passion for ITV soaps with marketing to connect with fellow fans.
- Qualifications: Strong marketing background and a love for storytelling and audience connection.
- Other info: Be part of a proud team dedicated to delivering unforgettable experiences.
The predicted salary is between 37000 - 37000 £ per year.
Continuum Attractions have an amazing opportunity for a Marketing Professional to join our teams at both the Coronation Street Experience and Emmerdale Village Tours as the Fan Engagement & Marketing Manager. At Coronation Street Experience our guests can walk the cobbles of the UK’s most famous street discovering filming secrets from 65 years of production. Over at Emmerdale Village Tours our guests get to head to the Yorkshire Dales for an unforgettable experience exploring the outdoor village of Emmerdale. Therefore, we are looking for a Fan Engagement & Marketing Manager that has a strong passion for the ITV soaps!
Continuum Attractions has been a part of the UK attractions industry for almost four decades, establishing itself as one of the UK’s leading operators. We employ over 500 talented people across our sites located from Inverness to Portsmouth. Our attractions welcome almost two million guests each year, enchanting them with engaging visitor experiences that enrich, entertain and bring stories to life.
As Fan Engagement & Marketing Manager you will champion the brand experience onsite and online by delivering high-performing digital content, nurturing fan engagement, supporting marketing campaign delivery, and ensuring excellent guest communications across all touchpoints. Working alongside ITV and the Continuum central support team, this role will support both fan-building and core marketing activities across The Coronation Street Experience and Emmerdale Village Tour to help drive visitation, commercial growth, fan engagement, and brand advocacy.
You will identify and engage with superfans, creators, community figures and influential fan groups. Understand their mindset to unlock and identify opportunities to connect with fans on their level. Coordinate influencer visits and ensure brand alignment. You will collect and share insights from fan sentiment and engagement as the foundation for ideas for new marketing and product development opportunities. Other key responsibilities of the remit are social media & content guardianship, reporting and insights.
In terms of location, you will be mainly based at Coronation Street Experience in Manchester, with regular travel to the Leeds area for Emmerdale Village Tour.
The Ideal Candidate
You will have a strong marketing background, ideally within visitor attractions, entertainment, hospitality, or fan/community-led brands. Experience of working for a large brand and the ability to follow brand guidelines and processes is essential. You will have a fan-first mindset and a passion for audience connection, which will come naturally to an avid fan of both Coronation Street and Emmerdale. You will be proficient in collecting data as you will be expected to present information in a professional format to ITV stakeholders. Examples of such information include website traffic, sales conversion rates and CRM material.
Above all it is essential that you are a highly skilled content creator who can craft engaging and creative material to keep our fans hooked. You should excel at planning and organizing content to build a strong connection with our audience. If you have a passion for storytelling, can keep track of a content calendar, and have the skills to develop a robust back-and-future log, you’re exactly the kind of person we need to elevate our fan engagement efforts.
You will also have:
- Strong organisational skills & ability to multi-task
- A creative and entrepreneurial mindset
- Strong copywriting and storytelling ability
- Excellent organisational skills and be deadline-driven
- The ability to speak to stakeholders in a confident and articulate manner
- The flexibility to work weekends when needed and travel
What we offer
In return for your talent and dedication we offer:
- A salary of £37,000 per annum
- The opportunity to work at the UK’s most famous Street
- Shopping discounts and much more…
Contract: 40 hours
Need more inspiration to apply? From our last engagement survey 100% of our team are proud to work for the attractions. So, you will be joining a passionate team! We look forward to reviewing your application!
Fan Engagement & Marketing Manager employer: Continuum Attractions
Contact Detail:
Continuum Attractions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Fan Engagement & Marketing Manager
✨Tip Number 1
Get to know the company inside out! Research Continuum Attractions, their values, and what makes them tick. This will help you tailor your conversations and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Show off your creativity! Prepare some ideas for fan engagement or marketing campaigns that you think would resonate with Coronation Street and Emmerdale fans. Presenting these during interviews can really set you apart.
✨Tip Number 4
Don’t forget to follow up! After interviews, send a quick thank-you email expressing your appreciation for the opportunity. It keeps you fresh in their minds and shows your enthusiasm for the role.
We think you need these skills to ace Fan Engagement & Marketing Manager
Some tips for your application 🫡
Show Your Passion: When applying for the Fan Engagement & Marketing Manager role, let your love for Coronation Street and Emmerdale shine through! We want to see how your enthusiasm for these iconic shows can translate into engaging marketing strategies.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight relevant experience in visitor attractions or community-led brands. We’re looking for someone who understands our audience, so show us how your background aligns with our mission!
Be Creative: As a content creator, your application should reflect your creativity. Use engaging language and storytelling techniques in your cover letter to captivate us right from the start. Remember, we’re all about keeping fans hooked!
Apply Through Our Website: Don’t forget to submit your application through our official website! It’s the best way to ensure it reaches us directly and gives you the chance to showcase your skills in the best light possible.
How to prepare for a job interview at Continuum Attractions
✨Know Your Soaps
Make sure you brush up on your knowledge of Coronation Street and Emmerdale. Familiarise yourself with key storylines, characters, and recent events. This will not only show your passion but also help you connect with the interviewers who are likely to be fans themselves.
✨Showcase Your Marketing Skills
Prepare examples of past marketing campaigns you've worked on, especially those that involved fan engagement or community building. Be ready to discuss how you measured success and what insights you gained from those experiences.
✨Engagement Strategies
Think about innovative ways to engage fans both online and offline. Come prepared with ideas for social media content, influencer collaborations, and community events that could enhance the brand experience at both attractions.
✨Data-Driven Insights
Since the role involves presenting data to stakeholders, practice explaining how you've used data in previous roles. Be ready to discuss metrics like website traffic and sales conversion rates, and how these can inform future marketing strategies.