At a Glance
- Tasks: Lead digital marketing strategies to drive revenue growth and enhance visitor experiences.
- Company: Join Continuum Attractions, a leading player in the UK attractions industry.
- Benefits: Competitive salary, additional leave options, wellness programmes, and a vibrant team culture.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Be part of an exciting digital transformation and make a real impact on guest engagement.
- Qualifications: Experience in B2C digital marketing, PPC, SEO, and data analytics.
The predicted salary is between 40000 - 50000 € per year.
Continuum Attractions has been a part of the UK attractions industry for almost four decades, establishing itself as one of the UK's leading operators. We employ over 500 talented people across our sites, and our attractions welcome almost two million guests each year, enchanting them with engaging visitor experiences that enrich, entertain and bring stories to life.
Our expanding portfolio of UK based attractions includes: ITV's Coronation Street Experience and Emmerdale Village Tour, The Loch Ness Centre, The Real Mary King's Close on Edinburgh's Royal Mile, York's Chocolate Story, Eden Camp in Malton, Oxford Castle and Prison, GreenWood Family Park and Spinnaker Tower in Portsmouth.
The Role
Reporting to the Director of Marketing Services you will be the Group's central digital marketing expert, responsible for driving measurable revenue growth through a performance-led, data-driven digital strategy. You will be joining us at a pivotal and exciting time, as we progress through an ambitious digital transformation programme — including the recent rollout of new websites, an upgraded ticket‐checkout process and the implementation of a new CRM system — where you will play a key role in driving the digital function forward with further enhancements and innovations.
You will lead the evolution of our digital marketing function, with accountability for conversion, ROI, and demand generation across digital channels. Working closely with attraction marketing teams, central stakeholders, and external agencies, you will champion a performance marketing approach that identifies growth opportunities.
As both a strategic lead and hands‐on specialist, you will translate business objectives into effective digital strategies, ensuring the right tools, systems and processes are in place to deliver commercial results.
The Ideal Candidate
You will be a commercially driven, hands‐on digital marketer with strong B2C experience and a passion for performance. You'll be confident leading digital activity across PPC, paid social, CRM, SEO, and analytics, using tools like GA4 and Tag Manager to turn data into clear insights that drive growth.
You will bring a solid understanding of UX, conversion optimisation, and customer journeys, along with the ability to manage agencies, juggle multiple priorities, and communicate confidently with stakeholders at all levels. The ideal candidate will have experience working across multi-site environments, with a strong background in paid media and CRM. Familiarity with DotDigital and ticketing or e-commerce systems would be advantageous, though not essential.
Ultimately, we're looking for a proactive problem solver who is both strategic and detail‐focused, and always looking for ways to test, learn, and improve performance.
What we offer
In return, we offer a highly competitive salary and an excellent benefits package including:
- The opportunity to purchase additional leave
- Company pension
- Birthday leave
- Wellness programmes
- Free health cash plan
- Income protection
Above all, we offer you the unique opportunity to join an energetic, passionate team who thrive on collaboration, share a real sense of belonging, and are driven by one mission - delighting our guests across our extraordinary portfolio of attractions.
A full Job Description can be downloaded from the Continuum Attractions website. Apply now and bring your passion, ideas, and expertise and join our exceptionally talented Team!
Digital Marketing Manager employer: Continuum Attractions
Continuum Attractions is an outstanding employer, offering a vibrant work culture where collaboration and creativity thrive. With a commitment to employee growth, we provide extensive benefits including wellness programmes, additional leave options, and a supportive environment that encourages innovation in the exciting field of digital marketing. Join us in our mission to enchant millions of guests while advancing your career in a dynamic and rewarding setting.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects. This is a great way to demonstrate your expertise and creativity to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its digital presence. Be ready to discuss how you can contribute to their goals, especially in driving revenue growth through innovative digital strategies.
✨Tip Number 4
Apply directly through our website! It’s the best way to ensure your application gets noticed. Plus, it shows your enthusiasm for the role and the company.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your B2C experience and any specific achievements in digital marketing that align with the job description. We want to see how you can drive measurable revenue growth!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for performance marketing and how your skills can contribute to our ambitious digital transformation programme. Let us know why you're excited about this opportunity!
Showcase Your Data Skills:Since this role is all about data-driven strategies, make sure to mention your experience with tools like GA4 and Tag Manager. We love candidates who can turn data into insights, so share examples of how you've done this in the past!
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can't wait to see what you bring to the table!
How to prepare for a job interview at Continuum Attractions
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends and tools in digital marketing, especially those mentioned in the job description like PPC, SEO, and CRM. Be ready to discuss how you've used these strategies in past roles to drive growth and improve performance.
✨Showcase Your Data-Driven Mindset
Since this role is all about a performance-led, data-driven approach, come prepared with examples of how you've used analytics tools like GA4 and Tag Manager. Highlight specific instances where your insights led to measurable results, as this will demonstrate your ability to turn data into actionable strategies.
✨Understand the Company’s Attractions
Familiarise yourself with Continuum Attractions and their portfolio. Knowing details about their attractions, such as the Coronation Street Experience or York's Chocolate Story, will show your genuine interest in the company and help you tailor your answers to align with their mission of delighting guests.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and strategic thinking. Think of scenarios where you had to juggle multiple priorities or manage agencies effectively. Prepare to discuss how you approached these challenges and what the outcomes were, as this will highlight your hands-on experience and proactive nature.
