At a Glance
- Tasks: Lead brand marketing for iconic attractions, driving growth and visitor engagement.
- Company: Join a dynamic team shaping the future of York's Chocolate Story and Oxford Castle Prison.
- Benefits: Generous holiday allowance, birthday off, discounts, and a supportive work culture.
- Other info: Enjoy autonomy in strategy and significant career development opportunities.
- Why this job: Make a real impact on two unique brands during an exciting transformation period.
- Qualifications: Proven experience in brand marketing and multi-channel campaign management.
The predicted salary is between 51750 - 63250 £ per year.
12-month fixed term maternity leave contract - Location: York
Are you an ambitious marketing professional with a passion for brands, visitor experiences and commercial growth? Then join us and help us shape the future of two iconic visitor attractions!
We're looking for an experienced Brand Marketing Manager to develop & deliver the marketing strategy and performance of two of the UK's most unique visitor attractions: York's Chocolate Story and Oxford Castle Prison. You will be based in York with regular travel to both attractions.
This is a rare opportunity to play a key role in the development of two established brands during an exciting period of transformation. Over the next 12 months, you'll manage significant brand development projects, including proposition development, brand positioning, visual identity implementation and launch planning, helping to strengthen market presence, enhance visitor experiences and deliver sustainable growth.
Working closely with the Brand & Marketing Director and attraction and central teams, you'll drive end-to-end marketing performance across both sites, balancing commercial objectives with exceptional brand delivery. You will develop and deliver marketing strategies that drive visitor growth, revenue and brand awareness as well as creating and delivering integrated marketing campaigns.
You will lead two marketing executives who will support content, community engagement, campaigns and events across the two sites. You will also have the exciting opportunity to lead major brand development and repositioning projects across both attractions.
About You
You will be a strategic and commercially minded Brand Marketing professional who has the expertise to successfully combine big-picture thinking with hands-on delivery.
You will have proven experience in developing and executing successful marketing strategies as well as strong brand development and brand management experience. A track record of delivering measurable commercial results and ROI is also essential.
Experience managing multi-channel campaigns across digital and offline platforms is vital as is using data and insights to shape marketing decisions. Experience within tourism, hospitality, leisure, attractions or consumer-facing sectors would be advantageous.
Using your skills and experience you will drive performance across the customer journey, from awareness and consideration through to conversion and repeat visitation.
Why Join Us?
- A unique opportunity to lead high-profile brand development projects.
- A collaborative and supportive culture.
- Autonomy to influence strategy and deliver meaningful change.
- Generous holiday allowance.
- Day off for your birthday.
- Shopping and cinema discounts, attraction discounts and much more.
Contract: 12 months Maternity cover
Hours: 40
Location: This role is primarily based in our York support office, with regular travel required to both attractions.
Brand Marketing Manager employer: Continuum Attractions
At the Loch Ness Experience, we pride ourselves on being an exceptional employer, offering a vibrant work culture that prioritises guest satisfaction and employee well-being. As an Operations Duty Manager, you will benefit from a competitive salary of £30,000, comprehensive health benefits, and opportunities for career growth in a unique location steeped in history. Join our dedicated team where your contributions directly enhance the experiences of our guests, all while enjoying perks like enhanced leave policies and discounts.
