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- Tasks: Lead a sales team to boost brand visibility in independent and convenience stores.
- Company: Join a family-owned business in the fast-growing FMCG sector, focusing on nicotine and caffeine pouches.
- Benefits: Enjoy a friendly work environment with flexibility and growth opportunities as we scale.
- Why this job: Be part of an exciting journey in a dynamic market with a supportive team culture.
- Qualifications: Minimum 3 years in FMCG sales; leadership experience is a plus.
- Other info: Work independently while being accountable for your results in a non-corporate setting.
The predicted salary is between 36000 - 60000 £ per year.
Join the new subsidiary of a significant EU manufacturer in one of the fastest-growing FMCG categories in the UK: nicotine and caffeine pouches.
You, together with your sales team, will build retail distribution and support activities across defined metropolitan areas, especially in independent, specialist, and convenience stores.
You will drive distribution and brand visibility across your territory’s key postcodes. You will establish and nurture relationships with the most important points of sale to benefit the business. You will make sure that key wholesalers list the product, stocks flow to retailers and that any sales incentive plan is executed as planned. You will provide comprehensive ongoing feedback and observations about brand performance.
Responsibility: You are trustworthy, able to work without supervision, and enjoy being accountable for your results rather than finding excuses.
- Minimum 3 years of FMCG sales and promotional experience, ideally with high-growth or challenger brands.
- 1–3 years’ experience in leading sales teams or managing third-party field teams is an advantage.
- Good understanding of the independent and convenience retail landscape.
We are a family-owned business operating in multiple countries and selling in dozens—professional but without the crippling controls of a multinational company. A friendly and flexible work environment with growth opportunities as the business scales.
Regional Category Sales Manager employer: Continetal Performance
Contact Detail:
Continetal Performance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Category Sales Manager
✨Tip Number 1
Familiarise yourself with the FMCG landscape, particularly in the nicotine and caffeine pouch market. Understanding current trends and key players will help you speak confidently about the industry during your interactions.
✨Tip Number 2
Network with professionals in the independent and convenience retail sectors. Attend industry events or join relevant online forums to connect with potential colleagues and gain insights into the challenges and opportunities within this channel.
✨Tip Number 3
Prepare to discuss your experience in building relationships with retailers and wholesalers. Be ready to share specific examples of how you've successfully driven distribution and brand visibility in previous roles.
✨Tip Number 4
Showcase your leadership skills by highlighting any experience managing sales teams or third-party field teams. Emphasise your ability to motivate others and achieve results, as this is crucial for the role.
We think you need these skills to ace Regional Category Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in FMCG sales, particularly with independent and convenience channels. Emphasise any leadership roles you've held and quantify your achievements to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your background aligns with their needs, particularly your experience in building retail distribution and nurturing relationships with key points of sale.
Showcase Your Understanding of the Market: Demonstrate your knowledge of the independent and convenience retail landscape in your application. Mention specific trends or challenges in the market and how you plan to address them in the role.
Highlight Your Accountability: Since the role requires a trustworthy individual who enjoys accountability, provide examples in your application that showcase your ability to work independently and take responsibility for your results.
How to prepare for a job interview at Continetal Performance
✨Know Your FMCG Landscape
Make sure to brush up on your knowledge of the FMCG sector, especially regarding nicotine and caffeine pouches. Understanding market trends and competitor strategies will show that you're well-prepared and genuinely interested in the role.
✨Demonstrate Leadership Skills
Since the role involves leading a sales team, be ready to discuss your leadership style and past experiences. Share specific examples of how you've motivated teams or managed third-party field teams to achieve sales targets.
✨Build Rapport with Key Stakeholders
Prepare to talk about how you establish and nurture relationships with retailers and wholesalers. Highlight any successful partnerships you've developed in previous roles, as this will be crucial for driving distribution and brand visibility.
✨Show Accountability and Results Orientation
The company values trustworthiness and accountability, so be prepared to discuss how you take ownership of your results. Share instances where you've met or exceeded sales targets and how you handle challenges without making excuses.
