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For Companies At a Glance
- Tasks: Drive distribution and brand visibility in your territory while building retailer relationships.
- Company: Join a family-owned business in the fast-growing FMCG sector, focusing on nicotine and caffeine pouches.
- Benefits: Enjoy a friendly work environment, growth opportunities, and a competitive salary package.
- Why this job: Be part of a dynamic team making an impact in independent and convenience retail.
- Qualifications: 3+ years in FMCG sales; leadership experience is a plus; strong communication skills required.
- Other info: We value diversity and welcome candidates from all backgrounds.
The predicted salary is between 36000 - 60000 £ per year.
Senior Sales Representative / Area Sales Manager – Independent & Convenience Channel
Territory-Based, Full-Time, Independent and Wholesale Channels
Join the new subsidiary of a significant EU manufacturer in one of the fastest-growing FMCG categories in the UK: nicotine and caffeine pouches. You, together with your sales team, will build retail distribution and support activities across defined metropolitan areas, especially in independent, specialist, and convenience stores.
What You’ll Do – The Job
- Build distribution. You will drive distribution and brand visibility across your territory’s key postcodes.
- Build retailer relationships. You will establish and nurture relationships with the most important points of sale to benefit the business.
- Execute promotional activities. You will present and supervise promotional activities.
- Collaborate with wholesalers. You will make sure that key wholesalers list the product, stocks flow to retailers and that any sales incentive plan is executed as planned.
- Feedback. You will provide comprehensive ongoing feedback and observations about brand performance.
Traits, Skills and Experience
- Communication skills: You love to connect with people—it gives you and them good feelings.
- High energy drive: You love to make things happen. You don’t overthink things—just get on with them. You are entrepreneurial, a good problem solver.
- Kindness: You are perceived as a kind person; you manage conflicts in a positive way.
- Can-do attitude: You have a track record of facing issues rather than running away from them.
- Responsibility: You are trustworthy, able to work without supervision, and enjoy being accountable for your results rather than finding excuses.
- Minimum 3 years of FMCG sales and promotional experience, ideally with high-growth or challenger brands.
- 1–3 years’ experience in leading sales teams or managing third-party field teams is an advantage.
- Good understanding of the independent and convenience retail landscape.
What We Offer
- We are a family-owned business operating in multiple countries and selling in dozens—professional but without the crippling controls of a multinational company.
- A friendly and flexible work environment.
- Growth opportunities as the business scales.
- A competitive package for the right candidate.
- We are inclusive: we welcome and appreciate candidates from any background (age, gender, nationality, etc.) or after a lengthier career break.
- We pride ourselves on valuing our people—many of whom work with us long term.
Area Sales Manager (Manchester, FMCG) (Manchester Area) employer: Continetal Performance
Contact Detail:
Continetal Performance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager (Manchester, FMCG) (Manchester Area)
✨Tip Number 1
Familiarise yourself with the FMCG landscape, particularly in the nicotine and caffeine pouch market. Understanding current trends and competitors will help you speak confidently about the industry during your interactions.
✨Tip Number 2
Network with professionals in the independent and convenience retail sectors. Attend local trade shows or industry events to meet potential contacts who could provide insights or even referrals for your application.
✨Tip Number 3
Demonstrate your high energy drive by preparing examples of how you've successfully built relationships and driven sales in previous roles. Be ready to share these stories during any interviews or networking opportunities.
✨Tip Number 4
Showcase your can-do attitude by volunteering for projects or initiatives that demonstrate your problem-solving skills. This proactive approach can set you apart from other candidates and highlight your entrepreneurial spirit.
We think you need these skills to ace Area Sales Manager (Manchester, FMCG) (Manchester Area)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in FMCG sales and any leadership roles you've held. Use specific examples that demonstrate your ability to build relationships and drive distribution.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention your understanding of the independent and convenience retail landscape and how your skills align with their needs.
Showcase Your Communication Skills: Since communication is key for this role, ensure your application reflects your ability to connect with people. Use clear and engaging language to convey your ideas and experiences.
Highlight Problem-Solving Abilities: Provide examples in your application that showcase your entrepreneurial spirit and problem-solving skills. This could be through past experiences where you faced challenges and successfully overcame them.
How to prepare for a job interview at Continetal Performance
✨Showcase Your Sales Experience
Be prepared to discuss your previous sales roles in detail, especially your experience in FMCG. Highlight specific achievements and how you drove distribution and brand visibility in your past positions.
✨Demonstrate Relationship-Building Skills
Since building retailer relationships is key for this role, come equipped with examples of how you've successfully established and nurtured partnerships in the past. This will show your ability to connect with people and create lasting business relationships.
✨Exhibit a Can-Do Attitude
Prepare to share instances where you've faced challenges head-on rather than shying away from them. This aligns with the company's values and will demonstrate your proactive approach to problem-solving.
✨Understand the Market Landscape
Research the independent and convenience retail landscape in Manchester. Being knowledgeable about the market will not only impress your interviewers but also show your genuine interest in the role and the company.
