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For Companies At a Glance
- Tasks: Drive distribution and brand visibility in your territory while building retailer relationships.
- Company: Join a family-owned FMCG company focused on nicotine and caffeine pouches, thriving in the UK market.
- Benefits: Enjoy a flexible work environment, growth opportunities, and a competitive salary package.
- Why this job: Be part of a dynamic team making an impact in a fast-growing industry with a supportive culture.
- Qualifications: Minimum 3 years in FMCG sales; leadership experience is a plus.
- Other info: We value diversity and welcome candidates from all backgrounds.
The predicted salary is between 36000 - 60000 £ per year.
Senior Sales Representative / Area Sales Manager – Independent & Convenience Channel
Territory-Based, Full-Time, Independent and Wholesale Channels
Join the new subsidiary of a significant EU manufacturer in one of the fastest-growing FMCG categories in the UK: nicotine and caffeine pouches. You, together with your sales team, will build retail distribution and support activities across defined metropolitan areas, especially in independent, specialist, and convenience stores.
What You’ll Do – The Job
- Build distribution. You will drive distribution and brand visibility across your territory’s key postcodes.
- Build retailer relationships. You will establish and nurture relationships with the most important points of sale to benefit the business.
- Execute promotional activities. You will present and supervise promotional activities.
- Collaborate with wholesalers. You will make sure that key wholesalers list the product, stocks flow to retailers and that any sales incentive plan is executed as planned.
- Feedback. You will provide comprehensive ongoing feedback and observations about brand performance.
Traits, Skills and Experience
- Communication skills: You love to connect with people—it gives you and them good feelings.
- High energy drive: You love to make things happen. You don’t overthink things—just get on with them. You are entrepreneurial, a good problem solver.
- Kindness: You are perceived as a kind person; you manage conflicts in a positive way.
- Can-do attitude: You have a track record of facing issues rather than running away from them.
- Responsibility: You are trustworthy, able to work without supervision, and enjoy being accountable for your results rather than finding excuses.
- Minimum 3 years of FMCG sales and promotional experience, ideally with high-growth or challenger brands.
- 1–3 years’ experience in leading sales teams or managing third-party field teams is an advantage.
- Good understanding of the independent and convenience retail landscape.
What We Offer
- We are a family-owned business operating in multiple countries and selling in dozens—professional but without the crippling controls of a multinational company.
- A friendly and flexible work environment.
- Growth opportunities as the business scales.
- A competitive package for the right candidate.
- We are inclusive: we welcome and appreciate candidates from any background (age, gender, nationality, etc.) or after a lengthier career break.
- We pride ourselves on valuing our people—many of whom work with us long term.
Area Sales Manager (London, FMCG) employer: Continetal Performance
Contact Detail:
Continetal Performance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager (London, FMCG)
✨Tip Number 1
Network within the FMCG industry, especially focusing on independent and convenience retail. Attend trade shows, local events, or industry meet-ups to connect with potential colleagues and retailers who can provide insights into the market.
✨Tip Number 2
Research the company’s products and their positioning in the market. Understanding their unique selling points will help you articulate how you can drive distribution and brand visibility effectively during interviews.
✨Tip Number 3
Prepare to discuss your previous sales experiences in detail, particularly any successes in building retailer relationships or executing promotional activities. Use specific examples that highlight your high energy drive and problem-solving skills.
✨Tip Number 4
Demonstrate your understanding of the independent and convenience retail landscape by staying updated on current trends and challenges. This knowledge will show your commitment to the role and your ability to adapt strategies accordingly.
We think you need these skills to ace Area Sales Manager (London, FMCG)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in FMCG sales and any leadership roles you've held. Use specific examples that demonstrate your ability to build relationships and drive distribution.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention your understanding of the independent and convenience retail landscape and how your skills align with their needs.
Showcase Your Communication Skills: Since communication is key for this role, ensure your application reflects your ability to connect with people. Use clear and engaging language to convey your ideas and experiences.
Highlight Problem-Solving Abilities: Provide examples in your application that showcase your entrepreneurial spirit and problem-solving skills. This could include instances where you faced challenges in sales and how you overcame them.
How to prepare for a job interview at Continetal Performance
✨Showcase Your Sales Experience
Be prepared to discuss your previous sales roles in detail, especially your experience in FMCG. Highlight specific achievements and how you built relationships with retailers, as this is crucial for the Area Sales Manager position.
✨Demonstrate Your Communication Skills
Since communication is key in this role, practice articulating your thoughts clearly and confidently. Use examples from your past where effective communication led to successful outcomes, particularly in building retailer relationships.
✨Exhibit Your Problem-Solving Ability
Prepare to discuss challenges you've faced in previous roles and how you overcame them. This will showcase your entrepreneurial spirit and can-do attitude, which are essential traits for this position.
✨Research the Company and Market
Familiarise yourself with the company’s products and the FMCG landscape, particularly in nicotine and caffeine pouches. Understanding the market dynamics will help you answer questions more effectively and demonstrate your genuine interest in the role.
