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For Companies At a Glance
- Tasks: Create engaging content and manage social media across all brands.
- Company: Join Continental, a leader in innovative mobility solutions.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a dynamic team driving impactful digital marketing initiatives.
- Qualifications: Experience in brand marketing and excellent writing skills required.
- Other info: Work in a collaborative environment with great career advancement potential.
The predicted salary is between 30000 - 42000 £ per year.
Company Description
Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2024, Continental generated sales of €39.7 billion and currently employs around 190,000 people in 55 countries and markets.
With its premium portfolio in the car, truck, bus, two-wheel and specialty tire segment, the Tires group sector stands for innovative solutions in tire technology. Intelligent products and services related to tires and the promotion of sustainability complete the product portfolio. For specialist dealers and fleet management, Tires offers digital tire monitoring and tire management systems, in addition to other services, with the aim of keeping fleets mobile and increasing their efficiency. With its tires, Continental makes a significant contribution to safe, efficient and environmentally friendly mobility.
Job Description
The Role
- To deliver the content and social plan across our digital channels in line with agreed marketing objectives (all business units)
- Responsible for creating engaging content for use by our B2B partners (All business units)
- Management of all our social media channels across all brands
- Day to contact for all associated agencies supporting our content and social media activities
- Day to day contact for our EMEA content marketing team
- Create and provide brand assets and content for digital marketing plans
- Develop and maintain content and social media updates for all brand / company presentations for internal & external use
- Responsible for key second line brands – content review, social media delivery, website updates and supporting specific retailers with adhoc projects
- Develop B2C / B2B and End User digital marketing initiatives that support the marketing objectives, eg. promotions, direct mail, newsletters, etc.
- Create and deliver content via Marketing Cloud for all B2B and B2C Newsletters
Work with other marketing departments to steer content production to fit with the overall content plan
Work with PR team to support with content and distribution on Continentals LinkedIn channel - Work with Brand & Partnerships team to ensure our channels support any brand events taking place (e.g Continental School cup)
Work with Brand & Partnerships team to agree and deliver a content plan for all of our digital channels for any relevant brand event. - Responsible for brand identity, adherence to guidelines and tonality across all CTG websites and social media channels, ensuring all content and social media activities are on-brand, consistent in terms of style, quality and tone of voice across all relevant platforms
- Assist team in ensuring all social media and content plans are fed into the internal communication process for marketing activities
- Work closely across all marketing teams to ensure consistency & integrated approach
- Monitor costs and work within budget set by Digital Marketing Manager
- Management of external agencies, incl. activity briefing, steering, service level measurement
- Monitor effectiveness of all content and social media activities according to agreed KPI\’s to measure performance.
- Work with BI Analyst to provide reporting on effectiveness of CTGs content and social media activities as well information on competitor activities
Qualifications
The successful candidate will have:
- Good understanding of the full marketing mix
- Possess a professional qualification in marketing or related field is an advantage
- Proven experience in Brand / Consumer Marketing, asset and content development
Agency management experience - Excellent writing skills in English, proof reading & attention to detail
- Strong Presentation and inter-personal skills
- Ability to successfully manage multiple work streams / projects simultaneously
- Proactive, innovative and able to take the initiative
Additional Information
- The role is based at our offices in Botanica, Ditton Park, Datchet, Slough
- Applicants must have the right to work in the UK, sponsorship will not be offered for this role.
- We operate a hybrid working (3 days in the office 2 working from home)
- The closing date for the role is 21st October 2025 @12pm. Please ensure all applications are submitted prior to this date and time.
- It is planned that Teams interviews will take place on either 23rd or 24th October 2025
Ready to drive with Continental? Take the first step and fill in the online application.
Social Media and Content Specialist employer: Continental
Contact Detail:
Continental Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media and Content Specialist
✨Tip Number 1
Get your networking game on! Connect with people in the industry through LinkedIn or local events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best content and social media work. This will give potential employers a taste of what you can do and set you apart from the crowd.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to companies you admire, like Continental, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team and ready to drive with us!
We think you need these skills to ace Social Media and Content Specialist
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in social media and content creation. We want to see how your skills align with our marketing objectives, so don’t hold back on showcasing relevant projects!
Show Off Your Writing Skills: Since excellent writing is key for this role, include samples of your best work. Whether it’s social media posts, newsletters, or any other content, we love seeing your creativity and attention to detail shine through.
Be Proactive in Your Approach: In your application, demonstrate your proactive nature by sharing examples of how you’ve taken the initiative in past roles. We’re looking for someone who can manage multiple projects and drive results, so let us know how you’ve done that before!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the easiest way for us to keep track of your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Continental
✨Know Your Content Inside Out
Before the interview, make sure you’re familiar with the latest trends in social media and content marketing. Research the company’s current digital presence and think about how you can contribute to their strategy. This will show your genuine interest and help you stand out.
✨Showcase Your Creativity
Prepare examples of your previous work that highlight your creativity in content creation. Whether it’s a successful campaign or an engaging post, be ready to discuss what made it effective and how it aligns with the brand's voice. This will demonstrate your ability to create compelling content.
✨Be Ready to Discuss Metrics
Since the role involves monitoring effectiveness and KPIs, come prepared to talk about how you’ve measured success in past projects. Share specific metrics and results that showcase your impact. This will illustrate your analytical skills and understanding of performance measurement.
✨Engage with Questions
At the end of the interview, don’t forget to ask insightful questions about the team dynamics, upcoming projects, or how they measure success in their social media efforts. This shows your enthusiasm for the role and helps you gauge if the company is the right fit for you.