At a Glance
- Tasks: Lead marketing communications and create impactful campaigns for a global tyre brand.
- Company: Join Continental, a leading tyre manufacturer shaping the future of mobility.
- Benefits: Competitive salary, private health care, annual bonus, and hybrid working options.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Be part of a transformative journey, creating meaningful brand connections and customer experiences.
- Qualifications: 5+ years in marketing with strong digital and project management skills.
Drive a Global Brand. Tell Stories That Matter. Shape the Future of Mobility. At Continental, we believe great brands are built through meaningful connections, powerful storytelling, and unforgettable experiences. As one of the world's leading tyre and technology companies, we are looking for a passionate and creative Marketing Communications Manager to help bring our brand to life across the UK and Ireland.
This is an exciting opportunity to join a dynamic marketing team and play a leading role in shaping how customers, partners, employees, and industry stakeholders experience the Continental brand. From high-profile sponsorship activations and product launches to digital campaigns, events, and customer marketing initiatives, you will be at the forefront of communicating our commitment to safety, innovation, sustainability, and performance.
About the Role
As Marketing Communications Manager, you will lead the development and delivery of integrated marketing communications across our Passenger Car, SUV, Van, Truck, Bus, and Specialty Tyre portfolios. Reporting to the Marketing Director, you will be responsible for creating compelling campaigns, managing brand communications, developing customer-focused marketing initiatives, and delivering world-class events that strengthen Continental's market-leading position.
You will oversee a talented team while working closely with sales, product management, technical teams, European marketing colleagues, creative agencies, sponsorship partners, and external stakeholders. This is a highly visible role that combines strategic thinking, creativity, leadership, and commercial focus.
What You'll Be Doing
- Lead Continental's marketing communications strategy across the UK and Ireland.
- Act as brand guardian, ensuring consistent and impactful use of the Continental brand across all channels and touchpoints.
- Develop engaging campaigns that build awareness, drive demand, and support business growth.
- Create compelling product stories that translate technical innovations into meaningful customer benefits.
- Manage and activate high-profile sponsorships & partnerships such as the Tour de France, Mercedes-Benz World, England Rugby and adidas.
- Lead digital marketing activity including website content, social media, paid campaigns, video content, SEO, GEO, and lead generation programmes.
- Plan and deliver outstanding events including product launches, dealer conferences, trade exhibitions, training events, and customer experiences.
- Develop customer marketing programmes that support retailers, fleet operators, distributors, and commercial partners.
- Manage agency relationships, marketing budgets, campaign performance measurement, and reporting.
- Inspire, develop, and lead a high-performing marketing communications team.
Additional Information
At Continental, you'll have the opportunity to work with a globally respected brand that is shaping the future of mobility. You'll join a collaborative, forward-thinking environment where your ideas are valued, your development is supported, and your work has a direct impact on business success.
This is an especially exciting time to join our business. As Continental embarks on a new chapter as a dedicated, pure-play tyre company, we are returning to our roots while accelerating our focus on innovation, customer centricity, premium products, and sustainable growth. This transformation creates unique opportunities to influence the future direction of the business, shape our brand story, and play a key role in driving growth across our consumer and commercial tyre portfolios.
You'll have the opportunity to help define how one of the world's most trusted tyre brands connects with customers, partners, and employees, while working on market-leading products, high-profile sponsorships, cutting-edge digital campaigns, and industry-leading customer experiences.
This is more than a marketing role—it's an opportunity to be part of a business transformation, create inspiring customer experiences, build meaningful brand connections, and help write the next chapter in Continental's proud tyre heritage.
Ready to Make an Impact?
Reward Package & Next Steps
We offer a Competitive salary and benefits package including:
- Excellent Contributory Pension
- Private Health Care
- Annual Bonus
- Car allowance
- Subsidised On site Gym & Canteen
- Hybrid Working Pattern (3 days in Office)
- Plus many more.....
Closing date for all applications: Monday 24th August 2026
Qualifications
We're looking for a skilled marketing professional who combines creativity with commercial awareness and thrives in a fast-paced environment. You will bring:
- A degree in Marketing, Communications, Business, or a related discipline.
- 5+ years' experience in marketing communications, brand management, or integrated marketing roles.
- Strong experience across digital marketing, content creation, events, sponsorship, and campaign management.
- Experience working with both B2B and B2C audiences.
- Excellent project management and stakeholder management skills.
- The ability to transform complex technical information into clear and compelling customer-focused content.
- Experience managing agencies, suppliers, budgets, and multiple concurrent projects.
- Exceptional communication, presentation, and leadership capabilities.
- Be a strong people-manager, with the ability to develop, motivate and inspire.
Company Description
Continental is a leading tyre manufacturer and industry specialist. Founded in 1871, the company generated sales of €39.7 billion in 2024 and currently employs around 95,000 people in 54 countries and markets. Tyre solutions from the Tyres group sector make mobility safer, smarter, and more sustainable. Its premium portfolio encompasses car, truck, bus, two-wheel, and specialty tyres as well as smart solutions and services for fleets and tire retailers. Continental has been delivering top performance for more than 150 years and is one of the world’s largest tyre manufacturers. In fiscal 2024, the Tyres group sector generated sales of 13.9 billion euros. Continental's tyre division employs more than 57,000 people worldwide and has 20 production and 16 development sites.
Marketing Communications Manager Job ID: REF94519G in London employer: Continental
Join a world-leading engineering company in Deeside, where you will thrive in a fast-paced manufacturing environment alongside a supportive and close-knit team. With a competitive salary, excellent benefits including overtime opportunities, bonuses, and retail discounts, we prioritise your professional growth and job stability, making us an exceptional employer for those seeking a rewarding career in electrical maintenance.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Communications Manager Job ID: REF94519G in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Continental and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Continental are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Continental on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Continental. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Communications Manager Job ID: REF94519G in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Continental. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Continental:Show us that you’ve done your homework! In your application, briefly mention what you admire about Continental’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Continental
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Continental will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Continental, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
