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- Tasks: Lead generation through smart outreach and multi-channel campaigns.
- Company: Join a founder-led software company making waves in the SaaS industry.
- Benefits: Earn up to £32,000 PA plus commission, with flexible working hours and social events.
- Why this job: Make a real impact in a creative, collaborative environment that values your ideas.
- Qualifications: Previous lead generation experience, ideally in SaaS; CRM knowledge is a plus.
- Other info: Enjoy a supportive team culture with opportunities for personal growth.
The predicted salary is between 24000 - 32000 £ per year.
A well-established, founder-led software company is seeking an ambitious and motivated Lead Generation Executive to join its sales and marketing team on a permanent basis. Working within a small but highly experienced team, you'll take full ownership of lead generation efforts and have the opportunity to make a meaningful impact. This is a genuine opportunity to lead from the front in a business that values initiative, creativity and collaboration.
Reporting directly to the Marketing Manager, the role focuses on smart, strategic outreach. You'll work across both inbound and outbound campaigns; crafting highly personalised email and social strategies, identifying key Ideal Customer Profiles and nurturing cold leads into qualified opportunities.
You'll run multi-channel campaigns end-to-end, with plenty of support - from social media posts and email journeys to direct outreach. You'll also have the creative freedom to test new approaches, backed by a robust marketing automation platform and a strong content engine (blogs, infographics, webinars and more).
Key Responsibilities:- Plan and deliver outbound and inbound lead generation campaigns
- Identify, research, and contact new prospects via social media, email and phone
- Collaborate on content strategy and development
- Support social media activity, email campaigns and post-conference follow-ups
- Produce competitor insight reports
- Maintain CRM systems (Salesforce) and lead-tracking tools
- Previous experience in a lead generation role, ideally within a SaaS environment (experience in other tech industries such as IT managed services is also welcomed)
- CRM experience (Salesforce preferred but not essential)
- Familiarity with marketing automation tools is a plus
- Any creative/design experience (e.g. Canva, Adobe Suite) will be highly regarded
- Confident, proactive, and personable in your approach to work
Up to £32,000 PA + commission and an exceptionally attractive benefits package. Enjoy an inclusive, welcoming team environment with regular social events. 1 day per week onsite with flexibility around working hours (usual hours are 09:00 - 17:00). Please note: you may be required to attend the office more frequently during the initial onboarding period.
Lead Generation Executive employer: Context Recruitment Limited
Contact Detail:
Context Recruitment Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Generation Executive
✨Tip Number 1
Familiarise yourself with the SaaS industry and its trends. Understanding the market will help you engage in meaningful conversations during interviews and demonstrate your passion for the role.
✨Tip Number 2
Network with professionals in the lead generation and SaaS fields. Attend industry events or join online forums to connect with potential colleagues and gain insights that could set you apart from other candidates.
✨Tip Number 3
Showcase your creativity by preparing a mock lead generation campaign. This could involve designing a sample email outreach or social media strategy, which you can present during your interview to highlight your proactive approach.
✨Tip Number 4
Brush up on your CRM skills, particularly with Salesforce. If you have experience with other systems, be ready to discuss how those skills can transfer, as this will demonstrate your adaptability and readiness to learn.
We think you need these skills to ace Lead Generation Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in lead generation, particularly within the SaaS industry. Use keywords from the job description to demonstrate that you meet the requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your enthusiasm for the role and the company. Mention specific examples of your previous lead generation successes and how they align with the responsibilities outlined in the job description.
Showcase Your Skills: Emphasise your familiarity with CRM systems like Salesforce and any marketing automation tools you've used. If you have creative skills, such as using Canva or Adobe Suite, be sure to mention these as they are highly regarded.
Follow Up: After submitting your application, consider sending a polite follow-up email to express your continued interest in the position. This can help keep you on their radar and show your proactive approach.
How to prepare for a job interview at Context Recruitment Limited
✨Showcase Your Lead Generation Experience
Be prepared to discuss your previous experience in lead generation, especially within the SaaS industry. Highlight specific campaigns you've worked on and the results you achieved, as this will demonstrate your capability to contribute effectively to their team.
✨Familiarise Yourself with Their Tools
Since the role involves using CRM systems like Salesforce and marketing automation tools, it’s beneficial to familiarise yourself with these platforms beforehand. If you have experience with similar tools, be ready to discuss how you used them to enhance lead generation efforts.
✨Prepare for Creative Problem-Solving
The company values creativity and initiative, so think of examples where you've successfully tested new approaches in your previous roles. Be ready to share your thought process and the outcomes of those initiatives during the interview.
✨Understand Their Target Audience
Research the company's Ideal Customer Profiles and be prepared to discuss how you would approach outreach to these prospects. Showing that you understand their market and can tailor your strategies accordingly will set you apart from other candidates.
