Product Marketing Manager in London

Product Marketing Manager in London

London Full-Time 36000 - 60000 ÂŁ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead go-to-market strategies and craft compelling messaging for our Experience Analytics products.
  • Company: Join Contentsquare, a global leader in experience analytics with a vibrant, inclusive culture.
  • Benefits: Enjoy flexible work options, generous time off, and stock options to share in our success.
  • Why this job: Make an impact by driving product adoption and shaping market strategies in a fast-paced environment.
  • Qualifications: 4+ years in B2B SaaS Product Marketing, with strong storytelling and analytical skills.
  • Other info: Be part of a community that values diversity, mentorship, and personal growth.

The predicted salary is between 36000 - 60000 ÂŁ per year.

About Contentsquare

Contentsquare is the all‐one experience intelligence platform designed to be easily used by anyone who cares about digital journeys. With our flexible and scalable platform, organizations quickly get a deep understanding of their customers' whole online journey.

Our Mission

We are a global leader in the experience analytics space, with a growing presence across 15 offices worldwide. We’re here to stay—and we’re looking for team members who are excited to drive impact and help us scale even further.

Inclusive Culture

Our aim is to create an inclusive workplace where everyone learns and succeeds. Contentsquare has built a community of individuals who are daring, understanding, and deliberate. We invite you to join us in making the complex simpler—for our customers, their customers, and each other.

Product Marketing Manager – Experience Analytics & Competitive GTM

What You'll Do

  • Develop positioning and messaging that clearly differentiates our Experience Analytics offering and communicates the value of the full Contentsquare suite.
  • Lead go‐to‐market strategy for Experience Analytics—owning launch plans, packaging, pricing guidance, and enablement materials that fuel pipeline growth and product adoption.
  • Drive competitive strategy, maintaining battlecards, win/loss analysis, objection handling, and competitive intelligence across key market players.
  • Enable Sales and Customer Success teams with persona‐based playbooks, discovery guides, and talk tracks to increase win rates and expansion opportunities.
  • Collaborate cross‐functionally with Product, Demand Gen, and RevOps to ensure consistent narratives and data‐driven decision‐making.
  • Measure impact through defined success metrics such as influenced pipeline, win rate improvement, and adoption of PMM‐created content.
  • Partner with Product to shape roadmap priorities and provide market insights from customer feedback and field interactions.
  • Support analyst relations and executive communications with clear, differentiated messaging on our market position and innovation story.

What You'll Need To Succeed

  • 4+ years of B2B SaaS Product Marketing experience, with 2+ years in analytics, data, or MarTech products.
  • Proven experience leading go‐to‐market initiatives and improving competitive win rates in enterprise sales environments.
  • Exceptional storytelling and writing skills, with the ability to translate technical capabilities into clear customer value.
  • Demonstrated ability to work cross‐functionally with Product, Sales, and Demand Gen teams to deliver integrated GTM programs.
  • A passion for communicating and championing the product value across internal (Sales, CS) and external (customer, market) channels.
  • Strong analytical mindset—comfortable using data, research, and customer insight to inform decisions.
  • Ability to thrive in a fast‐paced, evolving environment with a bias toward action and impact.
  • Bachelor's degree in Marketing, Business, or a related field; MBA a plus.

Why you should join Contentsquare

  • We invest in our people through career development, mentorship, social events, philanthropic activities, and competitive benefits.
  • Virtual onboarding, Hackathon, and various opportunities to interact with your team and global colleagues both on and offsite each year.
  • Work flexibility: hybrid and remote work policies.
  • Generous paid time‐off policy (every location is different).
  • Immediate eligibility for birthing and non‐birthing parental leave.
  • Wellbeing and Home Office allowances.
  • A Culture Crew in every country we’re based in to coordinate regular activities for employees to get to know each other and bond outside of work.
  • Every full‐time employee receives stock options, allowing them to share in the company’s success.
  • We have multiple Employee Resource Groups, that offer a safe space for individuals who share common identities, life experiences, or allyship to connect, support one another, and passionately advocate for the issues close to their hearts.
  • And more benefits tailored to each country.

Contentsquare is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

Your personal data is used by Contentsquare for recruitment purposes only. Read our Job Candidate Privacy Notice to find out more about data protection at Contentsquare and your rights.

Product Marketing Manager in London employer: Contentsquare

Contentsquare is an exceptional employer that prioritises the growth and well-being of its employees through comprehensive career development opportunities, mentorship, and a vibrant work culture. With a commitment to inclusivity and flexibility, team members enjoy hybrid work policies, generous paid time off, and engaging social events that foster connections across global offices. By joining Contentsquare, you become part of a forward-thinking company that values your contributions and offers stock options, allowing you to share in our collective success.
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Contact Detail:

Contentsquare Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Product Marketing Manager in London

✨Tip Number 1

Network like a pro! Reach out to people in your industry, especially those at Contentsquare. A friendly chat can open doors and give you insights that a job description just can't.

✨Tip Number 2

Prepare for interviews by knowing the company inside out. Dive into Contentsquare's mission and values, and think about how your experience aligns with their goals. Show them you're not just another candidate!

✨Tip Number 3

Practice your storytelling skills. Be ready to share specific examples of how you've driven product marketing success in the past. Make it relatable and engaging—this is your chance to shine!

✨Tip Number 4

Don't forget to follow up after your interview! A quick thank-you email can leave a lasting impression. Plus, it shows you're genuinely interested in the role and the company.

We think you need these skills to ace Product Marketing Manager in London

B2B SaaS Product Marketing
Go-to-Market Strategy
Competitive Analysis
Storytelling
Writing Skills
Cross-Functional Collaboration
Analytical Mindset
Data-Driven Decision Making
Customer Insight
Sales Enablement
Market Positioning
Product Value Communication
Pipeline Growth
Pricing Guidance
Enterprise Sales Experience

Some tips for your application 🫡

Show Your Storytelling Skills: As a Product Marketing Manager, your ability to tell a compelling story is key. Make sure your application showcases your writing skills and how you can translate complex ideas into clear, engaging messages that resonate with customers.

Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to highlight your experience in B2B SaaS and analytics. We want to see how your background aligns with our mission and the specific role you're applying for.

Highlight Cross-Functional Collaboration: We love team players! In your application, mention any experiences where you've worked cross-functionally with teams like Product, Sales, or Demand Gen. This shows us you can thrive in our collaborative environment.

Apply Through Our Website: Make it easy for us to find your application by applying directly through our website. It’s the best way to ensure your application gets the attention it deserves!

How to prepare for a job interview at Contentsquare

✨Know Your Product Inside Out

As a Product Marketing Manager, you need to be well-versed in the Experience Analytics offering. Familiarise yourself with the product's features, benefits, and how it stands out from competitors. This will help you articulate its value during the interview.

✨Showcase Your Storytelling Skills

Since exceptional storytelling is key for this role, prepare examples of how you've successfully communicated complex ideas in the past. Think about how you can translate technical capabilities into customer value, and be ready to share these stories.

✨Demonstrate Cross-Functional Collaboration

Highlight your experience working with different teams like Product, Sales, and Demand Gen. Be prepared to discuss specific projects where you collaborated effectively, as this role requires seamless integration across various functions.

✨Prepare Data-Driven Insights

With a strong analytical mindset being crucial, come equipped with data or case studies that showcase your ability to use insights for decision-making. Discuss how you've measured success in previous roles, particularly in terms of pipeline growth and win rates.

Product Marketing Manager in London
Contentsquare
Location: London

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