Strategic Alliances Manager (f/m/d)

Contentful is seeking a German-speaking Strategic Alliance Manager to lead our enterprise-aligned partnerships across the DACH region. In this role, you will drive strategic collaboration with a portfolio of global and regional agency and systems integrator partners, as well as leading regional agencies that play a critical role in enterprise digital transformation. You will work in close alignment with enterprise sales leadership to identify, develop, and win strategic opportunities within key accounts, ensuring partners are embedded into account strategies and joint go-to-market motions. The role is responsible for translating Contentful’s partner strategy into tangible outcomes: pipeline creation, enterprise deal influence, and scalable joint offerings. This position requires a highly collaborative and entrepreneurial leader who can navigate complex enterprise environments, build trusted executive relationships with partners, and mobilise cross-functional teams across sales, marketing, product, and solution engineering. As part of Contentful’s partnerships organization, you will help extend the reach of our platform through a high-impact ecosystem that drives customer success, innovation, and enterprise growth.

What to expect?

• A highly collaborative environment working closely with enterprise sales, solutions engineering, and partner leadership.
• The opportunity to shape Contentful’s strategic partner ecosystem in one of our most important regions.
• A role with clear impact on enterprise growth, pipeline generation, and customer success.

Drive strategic partnerships in DACH

• Own and develop relationships with a portfolio of global systems integrators and leading regional agency partners aligned to enterprise opportunities in the DACH region.
• Serve as the primary liaison between partner organizations and Contentful’s enterprise sales teams, ensuring strong alignment on account strategy and customer outcomes.

Lead joint go-to-market strategy

• Develop and execute joint go-to-market plans with strategic partners focused on enterprise customers.
• Identify and activate new joint sales plays, industry solutions, and integrated offerings with partners.

Accelerate enterprise pipeline and revenue

• Drive partner-sourced and partner-influenced pipeline, contributing directly to SQL generation and ACV growth.
• Lead account mapping and joint account planning with enterprise sales teams and partners.
• Support partners in identifying new opportunities and positioning Contentful in large-scale transformation programmes.

Build ecosystem momentum

• Work cross-functionally with partner marketing, product, and field teams to enable partners and activate strategic initiatives.
• Champion partner engagement across the organization, ensuring Contentful teams leverage partners effectively in enterprise pursuits.

What do you need to be successful?

• 5+ years of experience in enterprise partner management, alliances, or ecosystem development within a SaaS, digital platform, or agency/SI environment.
• Experience working with systems integrators, digital agencies, or consulting partners.
• Fluency in German and English.
• Strong understanding of enterprise digital platforms, ideally including martech, CMS, composable architecture, or commerce ecosystems.
• Demonstrated experience building and executing joint GTM strategies with partners.
• Track record of driving partner-sourced or partner-influenced enterprise pipeline.
• Experience with enterprise account planning and account mapping in collaboration with sales teams.
• Strong executive communication, presentation, and facilitation skills.
• Ability to navigate complex organizations and build trusted relationships across sales, marketing, product, and engineering.
• A strategic mindset with the ability to translate complex ecosystem opportunities into clear execution frameworks.

What’s in it for you?

• Join an ambitious tech company reshaping the way people build digital experiences.
• Full-time employees receive Stock Options for the opportunity to share in the success of our company.
• Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
• We value Work-Life balance and You Time!
• A generous amount of paid time off, including vacation days, sick days, education days, compassion days for loss, and volunteer days.
• Time off to care for and focus on your growing family.
• Use your personal annual education budget to improve your skills and grow in your career.
• Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties.
• An annual wellbeing stipend to care for your physical, financial, or emotional health.
• A monthly communication phone/internet stipend and phone hardware upgrade reimbursement.
• New hire office equipment stipend for hybrid or distributed employees.
• Get the gear you need to work at your best.

Who are we?

Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native AI capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide. More than 700 people from more than 70 nations contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver, San Francisco, London, New York, and distributed worldwide. Everyone is welcome here!

“Everyone is welcome here” is a celebrated component of our culture. At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences, and we are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical [dis]ability, or length of time spent unemployed. We invite you to apply and join us!

If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know.