At a Glance
- Tasks: Drive optimisation strategies and engage with senior leaders to turn ideas into business goals.
- Company: Join Contentful, a leading digital experience platform reshaping how businesses create engaging content.
- Benefits: Enjoy stock options, generous paid time off, and a personal education budget.
- Other info: Inclusive culture that values diverse backgrounds and offers excellent career growth opportunities.
- Why this job: Make a real impact in a dynamic tech environment while shaping the future of digital experiences.
- Qualifications: 5+ years in optimisation or analytics leadership, with a strong commercial instinct.
The predicted salary is between 36000 - 60000 € per year.
About the opportunity
Contentful is looking for a Optimization Strategist (f/m/d) to join our Field team as a business-minded subject matter expert who can walk into a room with a VP of Digital or CMO, command the conversation, and turn optimization and experimentation ambitions into committed business goals. This is a revenue-impacting Field role that sits at the intersection of subject matter expertise and solution selling.
What to expect?
- Solution Selling & Field Engagement: Partner with Account Executives to drive pipeline and move opportunities forward — bringing the optimization and experimentation credibility and executive presence that accelerates deals from interest to commitment. This role influences pipeline and revenue outcomes in partnership with AEs but does not carry an individual quota. Lead discovery and strategy sessions with senior digital and marketing leaders, mapping business objectives to concrete use cases, content and audience strategies, data flows, and experimentation patterns that make the case for Contentful Personalization and Analytics. Collaborate with Solution Engineers and Value Engineers to position Contentful Personalization within a customer’s broader composable architecture.
- Optimization Strategy & Advisory: With deep domain expertise, guide prospects and customers through what a successful optimization and experimentation practice can look like — and what it takes organizationally to get there. Conduct structured enterprise discovery to assess where customers are today, where they can realistically go, and how to prioritize use cases, audiences, and channels to show early value. Advise on change management, governance models, operating structures, and organizational readiness that enable optimization and experimentation to scale across brands, regions, and teams.
- Thought Leadership & Field Intelligence: Represent Contentful as a subject matter expert on optimization and experimentation strategy in customer conversations, at industry events, and in partner engagements. Bring structured field intelligence back to Product, GTM, and Marketing teams — surfacing patterns, gaps, and emerging trends that sharpen Contentful's positioning and roadmap.
What you need to be successful?
- A genuine point of view on optimization, experimentation, and analytics — combined with the commercial instinct to generate interest, build internal champions, and drive deals forward.
- Proven ability to engage C-suite and senior business leaders (CMO, CDO, CIO, Heads of Digital) and drive strategic investment decisions.
- Deep familiarity with optimization and personalization platforms, A/B testing, segmentation, and experimentation in enterprise contexts.
- 5+ years in optimization, digital experience, or analytics leadership — or 3+ years in enterprise presales or digital strategy.
- Willingness to travel up to ~25%.
Highly Desired
- Direct experience selling or buying personalization and optimization platforms.
- Technical awareness of MACH and composable architectures.
- Familiarity with how AI, LLMs, and AEO/GEO influence personalization and optimization strategies.
What Success Looks Like
- Attached to and influenced close-won opportunities rates and ACV in the EMEA Enterprise and Strategic segments.
- Delivered executive-level discovery and business case sessions that moved qualified opportunities from interest to active evaluation and successful close.
- Established Contentful as a credible optimization and experimentation strategic partner in customer conversations.
What’s in it for you?
- Join an ambitious tech company reshaping the way people build digital experiences.
- Full-time employees receive Stock Options for the opportunity to share in the success of our company.
- Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
- A generous amount of paid time off, including vacation days, sick days, education days, compassion days for loss, and volunteer days.
- Use your personal annual education budget to improve your skills and grow in your career.
- An annual wellbeing stipend to care for your physical, financial, or emotional health.
- A monthly communication phone/internet stipend and phone hardware upgrade reimbursement.
- New hire office equipment stipend for hybrid or distributed employees.
Who are we?
Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native AI capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide.
Everyone is welcome here! At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences, and we are proud to be an equal opportunity employer.
Optimization Strategist (f/m/d) employer: Contentful
Contentful is an exceptional employer that fosters a culture of inclusivity and innovation, making it an ideal place for an Optimization Strategist to thrive. With generous benefits such as stock options, extensive paid time off, and a commitment to employee growth through education budgets and wellbeing stipends, Contentful prioritises work-life balance and personal development. Located in vibrant hubs like Berlin and London, employees enjoy a dynamic work environment that encourages collaboration and creativity, ensuring that every team member feels valued and empowered.
StudySmarter Expert Advice🤫
We think this is how you could land Optimization Strategist (f/m/d)
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that dream role.
✨Tip Number 2
Practice your pitch! You never know when you'll bump into someone from Contentful or a similar company. Be ready to talk about your experience and how you can help them achieve their optimization goals.
✨Tip Number 3
Show off your expertise! Share insights on optimization and experimentation on social media or in blogs. This not only builds your personal brand but also positions you as a thought leader in the field.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining the Contentful team.
We think you need these skills to ace Optimization Strategist (f/m/d)
Some tips for your application 🫡
Show Your Expertise:When writing your application, make sure to highlight your genuine point of view on optimisation and experimentation. We want to see how your experience aligns with the role, so don’t hold back on showcasing your knowledge!
Tailor Your Application:Make your application stand out by tailoring it to the job description. Use keywords from the listing and relate your past experiences to the specific responsibilities mentioned. This shows us you’ve done your homework and are genuinely interested.
Be Clear and Concise:Keep your application clear and to the point. We appreciate well-structured applications that get straight to the heart of your qualifications. Avoid fluff and focus on what makes you the best fit for the role.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Contentful
✨Know Your Stuff
Make sure you have a solid understanding of optimization and experimentation strategies. Brush up on the latest trends in personalisation platforms and be ready to discuss how they can impact business goals. This will help you command the conversation with senior leaders.
✨Practice Your Pitch
Prepare a concise pitch that highlights your experience and how it aligns with the role. Think about specific examples where you've successfully driven optimisation initiatives or influenced strategic decisions. Practising this will help you articulate your value clearly during the interview.
✨Engage with Questions
Show your interest by preparing thoughtful questions for your interviewers. Ask about their current optimisation challenges or how they envision the role contributing to their goals. This not only demonstrates your knowledge but also helps you gauge if the company is the right fit for you.
✨Showcase Your Collaboration Skills
Since this role involves working closely with Account Executives and other teams, be ready to discuss your collaborative experiences. Share examples of how you've partnered with others to drive results, as this will highlight your ability to influence and work within a team dynamic.
