At a Glance
- Tasks: Drive optimisation strategies and engage with senior leaders to turn ideas into business goals.
- Company: Join Contentful, a leading digital experience platform reshaping how businesses create engaging content.
- Benefits: Enjoy stock options, generous paid time off, and a personal education budget.
- Other info: Inclusive culture that values diverse backgrounds and offers excellent career growth opportunities.
- Why this job: Make a real impact in a dynamic tech environment while shaping the future of digital experiences.
- Qualifications: 5+ years in optimisation or analytics leadership, with a strong commercial instinct.
The predicted salary is between 36000 - 60000 £ per year.
About the opportunity
Contentful is looking for a Optimization Strategist (f/m/d) to join our Field team as a business-minded subject matter expert who can walk into a room with a VP of Digital or CMO, command the conversation, and turn optimization and experimentation ambitions into committed business goals. This is a revenue-impacting Field role that sits at the intersection of subject matter expertise and solution selling.
What to expect?
- Solution Selling & Field Engagement: Partner with Account Executives to drive pipeline and move opportunities forward — bringing the optimization and experimentation credibility and executive presence that accelerates deals from interest to commitment. This role influences pipeline and revenue outcomes in partnership with AEs but does not carry an individual quota. Lead discovery and strategy sessions with senior digital and marketing leaders, mapping business objectives to concrete use cases, content and audience strategies, data flows, and experimentation patterns that make the case for Contentful Personalization and Analytics. Collaborate with Solution Engineers and Value Engineers to position Contentful Personalization within a customer’s broader composable architecture.
- Optimization Strategy & Advisory: With deep domain expertise, guide prospects and customers through what a successful optimization and experimentation practice can look like — and what it takes organizationally to get there. Conduct structured enterprise discovery to assess where customers are today, where they can realistically go, and how to prioritize use cases, audiences, and channels to show early value. Advise on change management, governance models, operating structures, and organizational readiness that enable optimization and experimentation to scale across brands, regions, and teams.
- Thought Leadership & Field Intelligence: Represent Contentful as a subject matter expert on optimization and experimentation strategy in customer conversations, at industry events, and in partner engagements. Bring structured field intelligence back to Product, GTM, and Marketing teams — surfacing patterns, gaps, and emerging trends that sharpen Contentful's positioning and roadmap.
What you need to be successful?
- A genuine point of view on optimization, experimentation, and analytics — combined with the commercial instinct to generate interest, build internal champions, and drive deals forward.
- Proven ability to engage C-suite and senior business leaders (CMO, CDO, CIO, Heads of Digital) and drive strategic investment decisions.
- Deep familiarity with optimization and personalization platforms, A/B testing, segmentation, and experimentation in enterprise contexts.
- 5+ years in optimization, digital experience, or analytics leadership — or 3+ years in enterprise presales or digital strategy.
- Willingness to travel up to ~25%.
Highly Desired
- Direct experience selling or buying personalization and optimization platforms.
- Technical awareness of MACH and composable architectures.
- Familiarity with how AI, LLMs, and AEO/GEO influence personalization and optimization strategies.
What Success Looks Like
- Attached to and influenced close-won opportunities rates and ACV in the EMEA Enterprise and Strategic segments.
- Delivered executive-level discovery and business case sessions that moved qualified opportunities from interest to active evaluation and successful close.
- Established Contentful as a credible optimization and experimentation strategic partner in customer conversations.
What’s in it for you?
- Join an ambitious tech company reshaping the way people build digital experiences.
- Full-time employees receive Stock Options for the opportunity to share in the success of our company.
- Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
- A generous amount of paid time off, including vacation days, sick days, education days, compassion days for loss, and volunteer days.
- Use your personal annual education budget to improve your skills and grow in your career.
- An annual wellbeing stipend to care for your physical, financial, or emotional health.
- A monthly communication phone/internet stipend and phone hardware upgrade reimbursement.
- New hire office equipment stipend for hybrid or distributed employees.
Who are we?
Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native AI capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide.
Everyone is welcome here! At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences, and we are proud to be an equal opportunity employer.
Optimization Strategist (f/m/d) employer: Contentful
Contentful is an exceptional employer that fosters a collaborative and innovative work culture, making it an ideal place for Solution Engineers to thrive. With opportunities for professional growth and the chance to engage with diverse teams across the globe, employees can expect a rewarding experience that values their contributions. Additionally, the flexibility of remote work combined with the potential for travel allows for a dynamic work-life balance, making Contentful a standout choice for those seeking meaningful employment.
StudySmarter Expert Advice🤫
We think this is how you could land Optimization Strategist (f/m/d)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Contentful and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Contentful are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Contentful on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Contentful. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Optimization Strategist (f/m/d)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Contentful. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Contentful:Show us that you’ve done your homework! In your application, briefly mention what you admire about Contentful’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Contentful
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Contentful will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Contentful, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
