At a Glance
- Tasks: Lead strategic partnerships and drive enterprise growth in the DACH region.
- Company: Join Contentful, a leading digital experience platform reshaping how businesses engage with content.
- Benefits: Enjoy stock options, generous paid time off, and a personal education budget.
- Other info: Collaborative culture with opportunities for professional development and well-being support.
- Why this job: Make a real impact by shaping our strategic partner ecosystem and driving customer success.
- Qualifications: 5+ years in enterprise partner management and fluency in German and English required.
The predicted salary is between 56700 - 69300 £ per year.
About the Opportunity
Contentful is seeking a German-speaking Strategic Alliance Manager to lead our enterprise-aligned partnerships across the DACH region. In this role, you will drive strategic collaboration with a portfolio of global and regional agency and systems integrator partners, as well as leading regional agencies that play a critical role in enterprise digital transformation.
You will work in close alignment with enterprise sales leadership to identify, develop, and win strategic opportunities within key accounts, ensuring partners are embedded into account strategies and joint go-to-market motions. The role is responsible for translating Contentful’s partner strategy into tangible outcomes: pipeline creation, enterprise deal influence, and scalable joint offerings.
This position requires a highly collaborative and entrepreneurial leader who can navigate complex enterprise environments, build trusted executive relationships with partners, and mobilise cross-functional teams across sales, marketing, product, and solution engineering.
As part of Contentful’s partnerships organization, you will help extend the reach of our platform through a high-impact ecosystem that drives customer success, innovation, and enterprise growth.
What to expect?
- A highly collaborative environment working closely with enterprise sales, solutions engineering, and partner leadership
- The opportunity to shape Contentful’s strategic partner ecosystem in one of our most important regions
- A role with clear impact on enterprise growth, pipeline generation, and customer success
Drive strategic partnerships in DACH
- Own and develop relationships with a portfolio of global systems integrators and leading regional agency partners aligned to enterprise opportunities in the DACH region.
- Serve as the primary liaison between partner organizations and Contentful’s enterprise sales teams, ensuring strong alignment on account strategy and customer outcomes.
- Lead joint go-to-market strategy
- Develop and execute joint go-to-market plans with strategic partners focused on enterprise customers.
- Identify and activate new joint sales plays, industry solutions, and integrated offerings with partners.
- Accelerate enterprise pipeline and revenue
- Drive partner-sourced and partner-influenced pipeline, contributing directly to SQL generation and ACV growth.
- Lead account mapping and joint account planning with enterprise sales teams and partners.
- Support partners in identifying new opportunities and positioning Contentful in large-scale transformation programmes.
- Build ecosystem momentum
- Work cross-functionally with partner marketing, product, and field teams to enable partners and activate strategic initiatives.
- Champion partner engagement across the organization, ensuring Contentful teams leverage partners effectively in enterprise pursuits.
What do you need to be successful?
- 5+ years of experience in enterprise partner management, alliances, or ecosystem development within a SaaS, digital platform, or agency/SI environment
- Experience working with systems integrators, digital agencies, or consulting partners
- Fluency in German and English
- Strong understanding of enterprise digital platforms, ideally including martech, CMS, composable architecture, or commerce ecosystems
- Demonstrated experience building and executing joint GTM strategies with partners
- Track record of driving partner-sourced or partner-influenced enterprise pipeline
- Experience with enterprise account planning and account mapping in collaboration with sales teams
- Strong executive communication, presentation, and facilitation skills
- Ability to navigate complex organizations and build trusted relationships across sales, marketing, product, and engineering
- A strategic mindset with the ability to translate complex ecosystem opportunities into clear execution frameworks
What's in it for you?
- Join an ambitious tech company reshaping the way people build digital experiences
- Full-time employees receive Stock Options for the opportunity to share in the success of our company
- Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
- We value Work-Life balance and You Time!
- A generous amount of paid time off, including vacation days, sick days, education days, compassion days for loss, and volunteer days
- Time off to care for and focus on your growing family
- Use your personal annual education budget to improve your skills and grow in your career
- Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties
- An annual wellbeing stipend to care for your physical, financial, or emotional health
- A monthly communication phone/internet stipend and phone hardware upgrade reimbursement.
- New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.
Who are we?
Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native AI capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide. More than 700 people from more than 70 nations contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver, San Francisco, London, New York, and distributed worldwide.
Everyone is welcome here!
“Everyone is welcome here” is a celebrated component of our culture. At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences, and we are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical [dis]ability, or length of time spent unemployed. We invite you to apply and join us!
If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know.
Strategy and Planning Manager - Hybrid Working in London employer: Contentful
Contentful is an exceptional employer that fosters a collaborative and innovative work culture, making it an ideal place for Solution Engineers to thrive. With opportunities for professional growth and the chance to engage with diverse teams across the globe, employees can expect a rewarding experience that values their contributions. Additionally, the flexibility of remote work combined with the potential for travel allows for a dynamic work-life balance, making Contentful a standout choice for those seeking meaningful employment.
StudySmarter Expert Advice🤫
We think this is how you could land Strategy and Planning Manager - Hybrid Working in London
✨Dive Into Corporate Strategy Communities
Get yourself involved in online communities or forums focused on corporate strategy. Places like LinkedIn groups or specific Slack channels can hook you up with industry insights, trends, and many potential job leads. Don't hesitate to share your thoughts or ask questions; it’ll boost your visibility!
✨Attend Industry Conferences and Events
Keep an eye out for corporate strategy conferences or networking events in your area (or online!). These gatherings are gold mines for meeting hiring managers and making impactful connections. Plus, having a few good conversations can lead to job referrals at companies like Contentful!
✨Showcase Your Strategy Skills
Create content that showcases your knowledge of corporate strategy—think reports, blogs, or even video discussions. Sharing these on platforms like LinkedIn or Medium can demonstrate your expertise and make you stand out to employers looking for fresh talent.
✨Apply Directly Through Our Website
Don’t forget to apply for the Strategy and Planning Manager - Hybrid Working position at Contentful via our website! This shows your genuine interest, and who knows, you might just land that interview in a matter of days. Keep your application focused on how you can add value to their strategy team.
We think you need these skills to ace Strategy and Planning Manager - Hybrid Working in London
Some tips for your application 🫡
Show Us Your Strategic Thinking:When crafting your CV and cover letter, highlight your strategic analysis skills. Focus on past experiences where you've effectively assessed market trends or made impactful recommendations. Evidence-based achievements, like improving processes or contributing to significant projects, will help us see your potential for driving corporate strategy at Contentful.
Tailor Your Narrative:Don’t just send us a generic application! Personalise your cover letter by connecting your experiences and aspirations to Contentful’s mission and goals. We love seeing candidates who genuinely understand what we do; share how your vision aligns with ours and what you can bring to the table.
Highlight Relevant Academic Credentials:In your CV, make sure to showcase your academic background, especially if you have qualifications in business, economics, or analytics. We appreciate candidates who can back up their skills with relevant degrees or certifications, so don’t be shy about flaunting those achievements!
Utilise Professional Language:While we want you to be yourself, remember that corporate strategy roles demand a level of professionalism in communication. Use clear and concise language in your application materials, ensuring that your ideas come across as well-structured and sophisticated. It’s all about making a great impression right from the written application stage!
How to prepare for a job interview at Contentful
✨Master the Numbers
Corporate strategy often involves data analysis and financial forecasting. Brush up on your quantitative skills, and be prepared to handle case studies or numerical problems during the interview. We might get questions about how to approach market trends or assess the performance of a hypothetical company — so practice these scenarios!
✨Know Your Frameworks
Familiarity with strategic frameworks like SWOT, PESTLE, or Porter’s Five Forces can set you apart. We should be ready to discuss how we’d apply these tools to real-world business situations — maybe even relating them to Contentful. This shows we’re not just theory-happy but can articulate our practical application.
✨Engage in Strategic Conversations
In a full-time role like this, it’s crucial to show that we're engaged and informed about current trends in the industry. Keep up with major news and prepare to discuss how recent developments could impact strategic decisions at Contentful. This will demonstrate our passion and proactive approach to the field.
✨Showcase Relevant Experience
Whether through internships or projects, we should highlight any experience that relates to corporate strategy. Have specific examples ready to talk about how we’ve contributed to strategic growth or improvements. It's about showcasing our unique journey and how it will bring value to Contentful.
