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For Companies At a Glance
- Tasks: Lead and develop a team of early-career Account Executives in full-cycle sales.
- Company: Contentful is a leading digital experience platform transforming how businesses create engaging content.
- Benefits: Enjoy stock options, generous paid time off, and a personal education budget.
- Why this job: Shape the future of sales talent in a collaborative, high-performance culture.
- Qualifications: 5+ years in sales leadership, preferably in B2B SaaS, with strong coaching skills.
- Other info: Join a diverse team in London, committed to inclusivity and employee empowerment.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
Contentful is building the future of its EMEA sales engine—and we’re looking for a high-impact Director of Inside Sales to lead a newly formed team of early-career Account Executives (AEs), mainly promoted from within our BDR ranks.
This is a unique opportunity to shape the next generation of Contentful sales talent. You’ll manage and develop a group of ambitious, coachable AEs in their first full-cycle sales roles, helping them grow from opportunity creators to full lifecycle AE’s. The team will be based in our London office, working side-by-side with Marketing, Sales Ops, SE, Leadership and senior AE teams to accelerate learning, pipeline velocity, and performance.
What to expect?
- Lead a team of newly promoted Account Executives focused on sub $100m revenue organisations and their opportunities.
- Provide every day real-time coaching, feedback, and structured development to build full-cycle selling confidence and skill.
- Implement repeatable sales processes, including qualification frameworks and value-based selling techniques based around MEDDPICC and actively coach against these scoring methodologies
- Own team pipeline, forecasting, and performance against quota while coaching the team to become proficient at these skills.
- Collaborate closely with BDR leadership, Marketing,senior sales stakeholders and other parts of Contentful to align on pipeline strategy and progression.
- Promote a high-performance, growth-oriented team culture where learning and results go hand-in-hand with collaboration and support.
This team will be fully based in our London office, working shoulder-to-shoulder with peers, leadership, and cross-functional teams. Co-location enables:
- Faster skill development through real-time feedback every day
- Improved AE-BDR collaboration and handoffs
- Stronger team culture and accountability
- Seamless transitions from pipeline to close
This setup is designed to accelerate both individual development and team results.
What you need to be successful
- 5+ years of sales experience, including leadership of inside sales or full-cycle sales teams
- Proven ability to coach and develop early-career AEs or BDRs into high-performing sellers
- Experience in B2B SaaS, ideally with mid-market sales cycles
- Strong command of pipeline management, forecasting, and CRM tools (Salesforce preferred)
- Excellent communication, coaching, and organizational skills
- Fluent English; additional European languages are a plus
What’s in it for you?
- Join an ambitious tech company reshaping the way people build digital experiences
- Full-time employees receive Stock Options for the opportunity to share in the success of our company
- Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
- We value Work-Life balance and You Time!A generous amount of paid time off, including vacation days, sick days, education days, compassion days for loss, and volunteer days
- Time off to care for and focus on your growing family
- Use your personal annual education budget to improve your skills and grow in your career
- Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties
- An annual wellbeing stipend to care for your physical, financial, or emotional health
- A monthly communication phone/internet stipend and phone hardware upgrade reimbursement.
- New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.
#LI-hybrid #LI-AS2
Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native AI capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide. More than 700 people from more than 70 nations contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver, San Francisco, London, New York, and distributed worldwide.
Everyone is welcome here!
“Everyone is welcome here” is a celebrated component of our culture. At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences, and we are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical [dis]ability, or length of time spent unemployed. We invite you to apply and join us!
If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know.
Please be aware of scammers who may fraudulently allege to be from Contentful. These types of fraud can be carried out through copycat websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal information, such as bank account numbers, identification numbers, etc, through social media or chat-based apps, nor do we request or send money for the purchase of business equipment. If you suspect fraud, please report it to your local authorities, as well as reach out to us at security-esk@contentful.com with any information you may have.
By clicking “Apply for this job,” I acknowledge that I have read the “Contentful’s Candidate Privacy Notice” and hereby consent to the collection, processing, use, and storage of my personal information as described therein.
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Director of Inside Sales (f/m/d) employer: Contentful
Contact Detail:
Contentful Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Inside Sales (f/m/d)
✨Tip Number 1
Familiarise yourself with the MEDDPICC sales methodology, as it's a key focus for this role. Understanding how to apply this framework will not only help you in interviews but also demonstrate your readiness to coach others in its implementation.
✨Tip Number 2
Showcase your experience in developing early-career sales talent during your discussions. Prepare specific examples of how you've successfully coached and transformed BDRs or AEs into high-performing sellers, as this is crucial for the Director position.
✨Tip Number 3
Network with current or former employees of Contentful to gain insights into their culture and expectations. This can provide you with valuable information that you can use to tailor your approach and demonstrate your alignment with their values.
✨Tip Number 4
Prepare to discuss your strategies for pipeline management and forecasting. Be ready to share how you've used CRM tools like Salesforce effectively in past roles, as this will highlight your technical proficiency and ability to drive results.
We think you need these skills to ace Director of Inside Sales (f/m/d)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant sales experience, particularly in leading inside sales teams or coaching early-career Account Executives. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for developing sales talent and your understanding of the B2B SaaS landscape. Mention how your leadership style aligns with Contentful's high-performance culture.
Showcase Relevant Skills: Emphasise your skills in pipeline management, forecasting, and CRM tools like Salesforce. Provide examples of how you've successfully implemented sales processes and coached teams in the past.
Prepare for Potential Questions: Anticipate questions related to your coaching methods and how you would develop a team of early-career AEs. Be ready to discuss your approach to building a collaborative team culture and achieving sales targets.
How to prepare for a job interview at Contentful
✨Showcase Your Leadership Experience
As a Director of Inside Sales, your ability to lead and develop a team is crucial. Be prepared to discuss specific examples of how you've successfully coached early-career sales professionals in the past, highlighting any measurable outcomes.
✨Understand the Sales Process
Familiarise yourself with the MEDDPICC framework and be ready to explain how you would implement it within the team. Demonstrating your knowledge of sales methodologies will show that you can effectively guide your team through the sales cycle.
✨Emphasise Collaboration Skills
Contentful values teamwork across departments. Prepare to discuss how you've collaborated with marketing, sales operations, and other teams in previous roles to drive pipeline strategy and performance.
✨Prepare for Real-Time Coaching Scenarios
Since the role involves providing daily coaching, think of scenarios where you had to give constructive feedback. Be ready to role-play or discuss how you would approach coaching a new AE on their first sales call.
