At a Glance
- Tasks: Lead a dynamic sales team to drive growth and develop innovative strategies.
- Company: Join Contentful, a leading digital experience platform reshaping the future of content.
- Benefits: Enjoy stock options, generous paid time off, and personal education budgets.
- Other info: Inclusive culture that values diversity and offers excellent career growth opportunities.
- Why this job: Make a real impact in a fast-paced tech environment while mentoring future leaders.
- Qualifications: 10 years in SaaS sales with leadership experience; strong communication skills required.
The predicted salary is between 80000 - 100000 £ per year.
The position of the Area Sales Director Mid‑Market EMEA (f/m/d) is a critical role in our EMEA Sales team and will be reporting to the Senior Vice President (SVP) of EMEA Sales. This is a first‑line management role and you will be managing a team of Mid‑Market Account Executives, with the task to hire and develop the best talent in the market to strategically increase sales presence throughout EMEA.
As an experienced leader with a strong software sales background, you are responsible for supporting your team in collaborating across the business to drive mid‑market pipeline, navigate complex procurement cycles, support and develop go‑to‑market initiatives, and act as a senior stakeholder for the customers and future customers in your region. Since your role is quota‑carrying you own the regional forecast, identify and mitigate risks, tackle opportunities and constantly up‑level your team through outstanding leadership and coaching.
What to expect?
- Lead a growing sales organization of Mid‑Market Account Executives to help drive complex deals into new and existing clients.
- Contribute to regional strategy with metrics, observations, and market research.
- Set and execute an aggressive customer acquisition strategy.
- Create processes, set best practices, and build replicable patterns for your regional go‑to‑market initiatives.
- Serve as senior stakeholder and point of escalation internally and in customer engagements.
- Mentor and provide hands‑on coaching and professional development for AEs and the wider team.
- Conduct weekly forecasts and oversee sales goals, metrics, and quota achievement.
- Collaborate proactively with Business Development, Solution Engineering, Marketing, Recruitment, Product, Partnerships, and Customer Success teams to align regional strategy.
What you need to be successful?
- 10 years total SaaS sales experience, with at least 3 years in a leadership role.
- German language beneficial but not essential.
- Experience selling across Europe to billion‑dollar‑plus revenue businesses.
- Experience selling multi‑six‑figure new business and expansion ACV.
- Strong track record of recruiting, developing and retaining a high‑performing mid‑market sales organization.
- Experience with common qualifications and sales methodologies.
- Data‑driven and analytic in identifying trends in pipeline and performance.
- Highly effective and empathetic communicator.
- Proven track record of building satisfied, loyal and referenceable customers.
- Consistent overachievement of quota and revenue goals.
What’s in it for you?
- Join an ambitious tech company reshaping the way people build digital experiences.
- Full‑time employees receive stock options to share in the success of our company.
- Fertility and family‑building benefits, including a lifetime reimbursable wallet.
- Work‑life balance with generous paid time off, including vacation days, sick days, education days, compassion days, and volunteer days.
- Time off to care for and focus on your growing family.
- Personal annual education budget to improve your skills and grow in your career.
- Full range of virtual and in‑person events, workshops, guest speakers, and team activities.
- Annual wellbeing stipend.
- Monthly communication phone/internet stipend and phone hardware upgrade reimbursement.
- New‑hire office equipment stipend for hybrid or distributed employees.
Who are we?
Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native AI capabilities, Contentful enables dynamic personalization, automated content delivery, and real‑time experimentation, powering next‑generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide. More than 700 people from more than 70 nations contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver, San Francisco, London, New York, and distributed worldwide. Everyone is welcome here!
“Everyone is welcome here” is a celebrated component of our culture. At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences, and we are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical [dis]ability, or length of time spent unemployed. We invite you to apply and join us! If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know.
Area Sales Director employer: Contentful
Contentful is an exceptional employer, offering a dynamic work culture that prioritises inclusivity and employee growth. With generous benefits such as stock options, a personal education budget, and a comprehensive wellbeing stipend, employees are empowered to thrive both personally and professionally. Located in vibrant hubs across EMEA, including Berlin and London, the company fosters collaboration and innovation, making it an ideal place for ambitious professionals seeking meaningful careers in the tech industry.
StudySmarter Expert Advice🤫
We think this is how you could land Area Sales Director
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with potential employers on social media. The more people know you, the better your chances of landing that Area Sales Director role.
✨Tip Number 2
Prepare for those interviews by researching the company inside out. Understand their products, culture, and recent news. This will help you tailor your answers and show them you're genuinely interested in being part of their team.
✨Tip Number 3
Showcase your leadership skills during interviews. Share specific examples of how you've developed teams and driven sales success in the past. They want to see that you can lead Mid-Market Account Executives to achieve their targets.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're serious about joining our ambitious tech company and contributing to reshaping digital experiences.
We think you need these skills to ace Area Sales Director
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Area Sales Director role. Highlight your leadership experience and any relevant SaaS sales achievements to catch our eye!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background makes you the perfect fit for leading our Mid-Market Account Executives.
Showcase Your Achievements:Quantify your successes in previous roles. Whether it's exceeding sales targets or developing high-performing teams, we want to see the numbers that back up your claims!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team!
How to prepare for a job interview at Contentful
✨Know Your Numbers
As an Area Sales Director, you'll need to demonstrate your understanding of sales metrics and forecasts. Be prepared to discuss your past performance in detail, including how you achieved or exceeded quotas. Bring specific examples of how you've used data to drive decisions and improve team performance.
✨Showcase Leadership Skills
This role requires strong leadership abilities, so be ready to share your experiences in mentoring and developing sales teams. Highlight any successful coaching strategies you've implemented and how they contributed to your team's success. Remember, they want to see how you can inspire and elevate others.
✨Understand the Market Landscape
Familiarise yourself with the EMEA market and the competitive landscape. Research the company’s position within the industry and be prepared to discuss how you would approach customer acquisition and retention in this context. Showing that you understand the challenges and opportunities will set you apart.
✨Be a Collaborative Communicator
Since collaboration is key in this role, think about examples where you've successfully worked with cross-functional teams. Prepare to discuss how you’ve aligned sales strategies with marketing, product, and customer success teams. Effective communication is crucial, so demonstrate your ability to engage and influence stakeholders.
