At a Glance
- Tasks: Lead strategic partnerships and drive enterprise growth in the DACH region.
- Company: Join Contentful, a leading digital experience platform reshaping how businesses engage with content.
- Benefits: Enjoy stock options, generous paid time off, and a personal education budget.
- Other info: Collaborative culture with opportunities for professional growth and well-being support.
- Why this job: Make a real impact by shaping our partner ecosystem and driving customer success.
- Qualifications: 5+ years in enterprise partner management and fluency in German and English required.
The predicted salary is between 60000 - 80000 £ per year.
Contentful is seeking a German-speaking Strategic Alliance Manager to lead our enterprise-aligned partnerships across the DACH region. In this role, you will drive strategic collaboration with a portfolio of global and regional agency and systems integrator partners, as well as leading regional agencies that play a critical role in enterprise digital transformation. You will work in close alignment with enterprise sales leadership to identify, develop, and win strategic opportunities within key accounts, ensuring partners are embedded into account strategies and joint go-to-market motions. The role is responsible for translating Contentful’s partner strategy into tangible outcomes: pipeline creation, enterprise deal influence, and scalable joint offerings. This position requires a highly collaborative and entrepreneurial leader who can navigate complex enterprise environments, build trusted executive relationships with partners, and mobilise cross-functional teams across sales, marketing, product, and solution engineering. As part of Contentful’s partnerships organization, you will help extend the reach of our platform through a high-impact ecosystem that drives customer success, innovation, and enterprise growth.
What to expect?
- A highly collaborative environment working closely with enterprise sales, solutions engineering, and partner leadership
- The opportunity to shape Contentful’s strategic partner ecosystem in one of our most important regions
- A role with clear impact on enterprise growth, pipeline generation, and customer success
Drive strategic partnerships in DACH
- Own and develop relationships with a portfolio of global systems integrators and leading regional agency partners aligned to enterprise opportunities in the DACH region.
- Serve as the primary liaison between partner organizations and Contentful’s enterprise sales teams, ensuring strong alignment on account strategy and customer outcomes.
Lead joint go-to-market strategy
- Develop and execute joint go-to-market plans with strategic partners focused on enterprise customers.
- Identify and activate new joint sales plays, industry solutions, and integrated offerings with partners.
Accelerate enterprise pipeline and revenue
- Drive partner-sourced and partner-influenced pipeline, contributing directly to SQL generation and ACV growth.
- Lead account mapping and joint account planning with enterprise sales teams and partners.
- Support partners in identifying new opportunities and positioning Contentful in large-scale transformation programmes.
Build ecosystem momentum
- Work cross-functionally with partner marketing, product, and field teams to enable partners and activate strategic initiatives.
- Champion partner engagement across the organization, ensuring Contentful teams leverage partners effectively in enterprise pursuits.
What do you need to be successful?
- 5+ years of experience in enterprise partner management, alliances, or ecosystem development within a SaaS, digital platform, or agency/SI environment
- Experience working with systems integrators, digital agencies, or consulting partners
- Fluency in German and English
- Strong understanding of enterprise digital platforms, ideally including martech, CMS, composable architecture, or commerce ecosystems
- Demonstrated experience building and executing joint GTM strategies with partners
- Track record of driving partner-sourced or partner-influenced enterprise pipeline
- Experience with enterprise account planning and account mapping in collaboration with sales teams
- Strong executive communication, presentation, and facilitation skills
- Ability to navigate complex organizations and build trusted relationships across sales, marketing, product, and engineering
- A strategic mindset with the ability to translate complex ecosystem opportunities into clear execution frameworks
What’s in it for you?
- Join an ambitious tech company reshaping the way people build digital experiences
- Full-time employees receive Stock Options for the opportunity to share in the success of our company
- Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
- We value Work-Life balance and You Time!
- A generous amount of paid time off, including vacation days, sick days, education days, compassion days for loss, and volunteer days
- Time off to care for and focus on your growing family
- Use your personal annual education budget to improve your skills and grow in your career
- Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties
- An annual wellbeing stipend to care for your physical, financial, or emotional health
- A monthly communication phone/internet stipend and phone hardware upgrade reimbursement.
- New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.
Who are we?
Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native AI capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide. More than 700 people from more than 70 nations contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver, San Francisco, London, New York, and distributed worldwide. Everyone is welcome here!
“Everyone is welcome here” is a celebrated component of our culture. At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences, and we are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical [dis]ability, or length of time spent unemployed. We invite you to apply and join us!
Strategic Alliances Manager (f/m/d) in London employer: Contentful GmbH
Contentful is an exceptional employer that fosters a dynamic and inclusive work culture, where innovation and collaboration thrive. Employees benefit from generous paid time off, comprehensive family support, and a commitment to professional growth through education budgets and wellness stipends. With a focus on work-life balance and the opportunity to contribute to a leading digital experience platform, team members are empowered to make a meaningful impact in their roles while enjoying a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Strategic Alliances Manager (f/m/d) in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those who work at companies you're interested in. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and how they fit into the market. This will help you tailor your answers and show that you're genuinely interested in what they do.
✨Tip Number 3
Practice your pitch! You should be able to clearly articulate your experience and how it aligns with the role. Keep it concise but impactful – think of it as your personal brand statement.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can leave a lasting impression and keep you top of mind. Plus, it shows your enthusiasm for the position.
We think you need these skills to ace Strategic Alliances Manager (f/m/d) in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Strategic Alliances Manager role. Highlight your experience with enterprise partnerships and how it aligns with our goals at Contentful.
Showcase Your Collaboration Skills:We love a team player! In your application, emphasise your ability to work cross-functionally and build relationships with partners. Share examples of how you've successfully collaborated in the past.
Be Clear and Concise:When writing your application, keep it straightforward. Use clear language to convey your achievements and skills, making it easy for us to see why you’d be a great fit for the role.
Apply Through Our Website:Don’t forget to submit your application through our official website. It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity!
How to prepare for a job interview at Contentful GmbH
✨Know Your Partners
Before the interview, research Contentful's key partners and their role in the DACH region. Understanding how these partnerships drive enterprise digital transformation will help you articulate your vision for collaboration and demonstrate your strategic mindset.
✨Showcase Your Experience
Prepare to discuss specific examples from your past roles where you've successfully managed enterprise partnerships or developed joint go-to-market strategies. Highlight your experience with systems integrators and digital agencies, as this will resonate well with the interviewers.
✨Master the Art of Communication
Since strong executive communication skills are crucial for this role, practice articulating your thoughts clearly and confidently. Be ready to present your ideas on how to build trusted relationships across sales, marketing, and product teams.
✨Align with Company Values
Familiarise yourself with Contentful’s culture and values, especially their commitment to inclusivity and collaboration. During the interview, express how your personal values align with theirs, showcasing that you're not just a fit for the role but also for the company culture.
