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- Tasks: Lead PR strategies and campaigns focused on sustainability and the UN SDGs.
- Company: Join Content With Purpose, a team dedicated to impactful storytelling for a sustainable future.
- Benefits: Enjoy remote work, competitive pay, and opportunities for professional growth.
- Why this job: Make a real difference in sustainability while working with diverse industries and stakeholders.
- Qualifications: 5+ years in PR with a focus on sustainability; strong communication and analytical skills required.
- Other info: Part-time freelance role, estimated 1 day per week, with a salary of £250-£300 per day.
About Content With Purpose CWP is dedicated to uncovering, creating and sharing stories that truly matter, stories that inspire action, cultivate hope, and pave the way for a future where every individual and organisation recognises their potential to contribute to a better society and a healthier planet.
We partner with professional member associations and trade bodies to produce and promote sector-focused ‘digital series’ for their industries. These series include multi-platform, ‘narrowcast’ content; including documentaries, short films, interviews and written material. Our stories focus on individuals and organisations making a positive impact and that have real-world solutions.
Our vision is a world where everyone feels empowered to play their part in creating a better tomorrow. The digital series we create are aimed at supporting professionals to drive progress within their sectors towards a positive future. Our innovative, purpose-driven content is case study and character-led; highlighting the issues, the solutions and the required innovations to drive a more sustainable future.
Our digital series feature people and organisations at the forefront of pushing their industries towards a sustainable future, whether that be through exciting technological innovation or rethinking the way business is done. These pioneering stories are aimed at stakeholders across government, academia, the private sector, non-profits, the next generation, and the general public.
Role Overview We are seeking an experienced Public Relations Manager with a strong background in sustainability communications and a deep understanding of the SDGs. This is a part-time, freelance role designed to support a series of monthly campaign launches across a range of themes within the UN Sustainable Development Goals (SDG) and sustainability-focused clients and sectors. The ideal candidate will have a proven track record in B2B public relations, particularly in engaging with trade bodies and cross-sector stakeholders. This role is pivotal in shaping and amplifying our clients' sustainability narratives, ensuring alignment with global development goals and fostering meaningful industry engagement.
Key Responsibilities
- Strategic Communication: Develop and execute comprehensive PR strategies that align with our Partner's objectives.
- Media Relations: Cultivate and maintain relationships with key industry press and publications, journalists, and industry influencers to secure high-impact coverage.
- Stakeholder Engagement: Collaborate with trade bodies, industry associations, and cross-sector partners to promote unified sustainable development messages.
- Content Development: Create compelling press releases, thought leadership articles, and case studies that highlight our partner's sustainability and wider SDG initiatives.
- Campaign Management: Lead multi-channel PR campaigns, ensuring consistent messaging across traditional and digital platforms.
- Crisis Communication: Provide strategic counsel during ESG-related crises, managing reputational risks effectively.
- Performance Analysis: Monitor and report on PR campaign effectiveness, using insights to refine strategies.
Qualifications and Experience
- Educational Background: Bachelor's or Master's degree in Communications, Public Relations, Environmental Studies, or a related field.
- Professional Experience: Minimum of 5 years in public relations, with a focus on sustainability and B2B communications.
- Industry Knowledge: In-depth understanding of the UN SDGs, ESG frameworks, and sustainability reporting standards.
- Media Expertise: Demonstrated success in securing media placements and managing press relationships.
- Stakeholder Relations: Experience working with trade bodies and multi-industry stakeholders to advance sustainability agendas.
- Communication Skills: Exceptional writing, editing, and verbal communication abilities.
- Analytical Skills: Proficiency in using analytics tools to measure PR campaign success and inform strategy.
Desired Attributes
- Strategic Thinker: Ability to align PR initiatives with broader business and sustainability goals.
- Collaborative Leader: Strong team player who can lead cross-functional projects and foster partnerships.
- Adaptable Professional: Comfortable navigating the evolving landscape of sustainability communications.
- Ethical Communicator: Commitment to transparency and authenticity in all messaging and alignment to the CWP Values and Brand Book.
What We Offer
- Impactful Work: Opportunity to contribute to meaningful sustainability initiatives across various industries.
- Professional Growth: Access to continuous learning and development opportunities.
- Inclusive Culture: A diverse and supportive team committed to shared values and goals.
Application Process
If this sounds like the role for you, and you are excited by the opportunity to use your skills to create a better tomorrow, we’d love to hear from you! Please email your CV to Christine Beardsell, Head of Content Marketing at CWP. Please also include a few thoughts on why this position appeals to you, and why you think your experience is a fit.
Location: Remote
Salary: £250-£300 day rate dependant on experience
Time: Estimated 1 day per week
Reports To: Head of Content Marketing
Please note: CWP is committed to applying its equal opportunities policy at all stages of recruitment and selection.
Public Relations Manager – Sustainability & Wider SDG Background employer: Content With Purpose
Contact Detail:
Content With Purpose Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Public Relations Manager – Sustainability & Wider SDG Background
✨Tip Number 1
Familiarise yourself with the UN Sustainable Development Goals (SDGs) and current sustainability trends. This knowledge will not only help you understand the role better but also allow you to engage in meaningful conversations during networking opportunities.
✨Tip Number 2
Build a strong network within the sustainability and public relations sectors. Attend industry events, webinars, and workshops to connect with professionals who can provide insights or even refer you to opportunities at CWP.
✨Tip Number 3
Showcase your previous PR campaigns that focused on sustainability. Be prepared to discuss specific examples of how you engaged stakeholders and achieved measurable results, as this will demonstrate your expertise and fit for the role.
✨Tip Number 4
Stay updated on media outlets and journalists who cover sustainability topics. Knowing who to approach for coverage can give you an edge in securing high-impact placements for your future campaigns.
We think you need these skills to ace Public Relations Manager – Sustainability & Wider SDG Background
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in public relations, particularly in sustainability and B2B communications. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for sustainability and how your background aligns with the UN Sustainable Development Goals. Share specific examples of past successes in PR that relate to the responsibilities outlined in the job description.
Showcase Your Communication Skills: Since exceptional writing and communication abilities are crucial for this role, consider including samples of your work, such as press releases or thought leadership articles, to showcase your skills.
Express Your Motivation: In your application, include a few thoughts on why this position appeals to you. Highlight your commitment to sustainability and how you envision contributing to CWP's mission of creating impactful stories.
How to prepare for a job interview at Content With Purpose
✨Showcase Your Passion for Sustainability
Make sure to express your genuine interest in sustainability and the UN Sustainable Development Goals (SDGs). Share personal experiences or projects that highlight your commitment to these values, as this role is all about driving positive change.
✨Demonstrate Your Media Relations Skills
Prepare examples of successful media campaigns you've managed in the past. Discuss how you built relationships with journalists and secured coverage, as this will be crucial for the Public Relations Manager role.
✨Highlight Your Strategic Thinking
Be ready to discuss how you align PR strategies with broader business objectives. Think of specific instances where your strategic approach led to successful outcomes, especially in sustainability communications.
✨Prepare for Crisis Communication Scenarios
Anticipate questions about handling crises related to ESG issues. Prepare a few examples of how you've effectively managed reputational risks in the past, showcasing your ability to think on your feet and provide sound counsel.
