At a Glance
- Tasks: Lead brand strategy and partner consultancy for UEFA competitions.
- Company: Join Relevent Football Partners, a key player in global football marketing.
- Benefits: Collaborative culture, growth opportunities, and a chance to impact the world of football.
- Other info: Be part of a passionate team dedicated to innovation and collaboration.
- Why this job: Shape the future of football while working with top brands and partners.
- Qualifications: Experience in brand management within sports or entertainment industries.
The predicted salary is between 56700 - 69300 £ per year.
About Relevent Football Partners
Relevent Football Partners is a wholly owned subsidiary of Relevent, purpose-built to commercialise the UEFA men’s club competitions globally.
An independent entity, Relevent Football Partners is tasked with providing UC3 — the joint venture between UEFA and European Football Clubs (EFC) — strategic and sales support in the worldwide marketing and sale of media, sponsorship, and licensing rights for the UEFA Champions League, UEFA Europa League, UEFA Conference League, UEFA Super Cup, UEFA Youth League, and the UEFA Futsal Champions League.
Following the UC3 tender process, Relevent Football Partners was awarded the commercial rights to the UEFA men’s club competitions (Champions League, Europa League and Conference League) on a global basis for the 2027 to 2033 cycle.
As such, Relevent Football Partners is now seeking to build a truly world class business focused on the monetisation of these commercial rights.
Position Summary
The Senior Brand Manager is a senior role responsible for commercial partner brand consultancy, guideline governance and the day-to-day brand interface with UEFA and internal partnerships teams.
Responsibilities include advising Media, Sponsorship and Licensing partners on the use of UMCC IP, overseeing a consistent approach to brand guidelines and approvals, representing Relevent with the UEFA Brand team, and driving consistent UMCC brand usage within Relevent.
Reports to: Head of Marketing
Key Responsibilities
- Brand Knowledge, Stewardship & Governance
- Maintain a thorough understanding of the competition brands we represent, their identities, positioning and guidelines.
- Contribute partner, market and audience insights, emerging trends and commercial opportunities to the development and evolution of competition brand strategies and identities, ensuring commercial initiatives support long-term brand objectives.
- Support Relevent commercial teams in the development of innovative, consistent Brand Guidelines, balancing protection and flexibility for partners.
- Act as the first line of brand stewardship across commercial partnerships.
- Ensure partner activities respect and reinforce the competition brands.
- Ensure a consistent approach to approvals and execution of brand assets across all partners, supporting Account Management teams who manage day-to-day approvals.
- Monitor compliance and elevate exceptions or new applications requiring specialist input.
- Partner Consultancy & Education
- Lead partner brand onboarding, education and ongoing engagement.
- Coordinate the distribution and application of approved brand guidelines, assets and toolkits.
- Lead commercial partner brand inductions & workshops, educating partners and their agencies on the brand guidelines and approvals process.
- Translate brand direction and guidelines into practical, commercially relevant applications that support effective and creative use of the competition brands.
- Identify opportunities to strengthen both partner effectiveness and competition brand equity.
- Act as the central point of contact for brand approval queries within Relevent and across the partner ecosystem.
- Inspire partners with new IP integration opportunities to ensure partner IP use is maximised in a premium way that aligns with the competition.
- UEFA Interface
- Be the key point of contact for UC3 and the UEFA Brand team on partner brand consultancy and creative approvals.
- Work with UC3 and the UEFA Brand team to evolve guidelines and processes that unlock maximum value for partners.
- Collate and consolidate sponsor recognition branding for the season and Finals.
- Manage access to the UEFA Brand Centre for all commercial stakeholders.
- Internal Brand Management
- Drive consistent UEFA brand usage across Relevent.
- Create innovative and dynamic internal UMCC & Relevent document templates.
- Be the central point of contact for creative needs with external agencies and partners.
Experience Required
- Proven experience in brand management, IP usage and commercial executions within the sports or entertainment industry.
- Experience managing brand approvals within a rights holder environment.
- Track record of presenting to and collaborating with commercial leadership teams and partners.
- Experience influencing and aligning multiple stakeholders across client, partner and agency teams.
Skills required
- Strong eye for creative and design.
- Excellent stakeholder management, with the ability to influence, inspire and negotiate across multiple parties.
- Confident communicator, able to educate, inspire and advise partners as an ambassador for the UEFA brand.
- Pragmatic with an ability to balance brand protection with commercial flexibility and innovation for partners.
- Exceptional attention to detail.
- What we are looking for
- Autonomous, with the gravitas and senior presence to represent Relevent and UEFA.
- Innovative mindset, motivated by finding new ways for partners to activate IP and championing collaboration to get to the best solutions for the brand.
- A passion for the difference sport makes around the world.
- The ability to build trusted, long-term relationships.
- A collaborative, low-ego approach and a willingness to help.
- High personal standards, with resourcefulness and tenacity.
- Clear, proactive communicator.
- A strong sense of ownership and urgency, with high levels of honesty and integrity.
- Why Join Us
At Relevent Football Partners, you’ll be part of a passionate, global team committed to shaping the future of football in innovative and impactful ways.
We offer a collaborative culture, exciting growth opportunities, and the chance to make a real difference in one of the world’s most beloved sports.
R Senior Brand Manager Relevent Football Partners London, UK Workplace On-site 2 hours ago employer: Content Creators
Versant Media is an exceptional employer, offering a dynamic work environment in the heart of London where creativity and collaboration thrive. As a Morning Business Newsletter Writer & Strategist, you will have the opportunity to grow your skills while working alongside industry leaders, contributing to impactful content that shapes the financial landscape. With a commitment to employee development and a culture that values innovation, Versant Media stands out as a rewarding place for those seeking meaningful and fulfilling careers.
StudySmarter Expert Advice🤫
We think this is how you could land R Senior Brand Manager Relevent Football Partners London, UK Workplace On-site 2 hours ago
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Content Creators and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Content Creators are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Content Creators on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Content Creators. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace R Senior Brand Manager Relevent Football Partners London, UK Workplace On-site 2 hours ago
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Content Creators. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Content Creators:Show us that you’ve done your homework! In your application, briefly mention what you admire about Content Creators’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Content Creators
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Content Creators will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Content Creators, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
