At a Glance
- Tasks: Lead digital marketing analytics and drive actionable insights for global campaigns.
- Company: Join Contechs, a top recruitment consultancy in tech and innovation.
- Benefits: Competitive contract role with a supportive contractor care team.
- Other info: Exciting opportunity to work with global stakeholders and enhance your career.
- Why this job: Make a real impact on marketing strategies and customer engagement.
- Qualifications: 8+ years in digital marketing analytics and strong data skills required.
The predicted salary is between 72000 - 88000 £ per year.
Duration: Contract
Location: London
Role Overview
Our Client is seeking a strategic and data-driven Lead Analytics - Digital Marketing to lead the organisation's digital marketing measurement, marketing intelligence, and insights agenda for our Client Globally. This role brings together data and actions across customer journey stages and enables the organisation with data backed insights and decision making, keeping the customer in the centre. The ideal candidate will unify data across digital marketing actions, research engagement, into actionable insights, driving lead conversion, marketing ROI.
Key Responsibilities:
- Analytics Strategy: Define and enhance the Clients' digital marketing analytics and insights strategy and the roadmap. Ensure accuracy, and reporting consistency at scale for a global ecosystem.
- Digital Marketing & Lead Analytics: Own end-to-end analytics for digital lead generation and performance marketing, including efficiencies out of powering ad-tech with CRM data. Track and optimize lead quality, cost per lead, booking, and retail. Drive attribution across channels (digital → dealer → retail) to improve marketing ROI. Partner with marketing teams to optimize campaign performance and conversion. Partner with Digital product teams for CRO Optimisation on owned assets. Funnel and Action Analytics at each stage and social platforms with insights on performance at each touchpoint. Content Analytics stitching the content supply chain and aiding right communication to our customer segments based on their journey stage, consumption formats and channels.
- Marketing Intelligence & Insights: Build a robust insights engine across campaigns, channels, geographies, and cohorts. Deliver actionable insights to leadership on market performance, customer behaviour, and growth opportunities. Support strategic decisions including media mix, regional focus using sales analysis and trends.
- Experimentation & Optimization: Drive a culture of test-and-learn across digital marketing campaigns. Use insights to optimize website/app journeys, lead forms, booking flows, and communication strategies. Continuously improve conversion rates and customer engagement.
- Stakeholder Management: Act as a strategic enabler and advisor to Marketing Teams using data to shape targeting actions and decisions keeping customer in the centre. Present insights and recommendations to stakeholders with clear business impact.
Key Skills & Competencies:
- Strong expertise in performance marketing and funnel analytics.
- Deep understanding of attribution models and offline-online conversion linkage.
- Experience of working with ad-tech and mar-tech systems.
- Proficiency in analytics and visualization tools (e.g., GA/Adobe, Tableau, Power BI).
- Strong analytical foundation (SQL, data modelling, statistical analysis).
- Ability to translate data into clear, actionable business insights.
Experience & Qualifications:
- 8+ years in Digital Marketing Analytics, Data Strategy.
- Experience in global performance marketing analytics including commerce in direct to customer business (digital native service models is a plus).
- Proven track record of driving lead conversion, marketing ROI, and customer insights.
- Experience managing cross-functional, global stakeholders/Leaders.
How to Apply
If you're interested in applying for this position, submit your application and one of our recruiters will be in touch. If you know anyone that is suitable for the role, please visit the below page where we offer up to £600 referral fee.
Lead / Principle Data Analytics, Digital Marketing in London employer: Contechs Consulting
Contechs Consulting is an exceptional employer, offering a dynamic work environment in Warwick where innovation meets automotive expertise. With a strong focus on employee growth and development, we provide opportunities for our team to lead cutting-edge projects while enjoying a collaborative culture that values creativity and problem-solving. Join us to be part of a forward-thinking company that rewards your contributions with competitive compensation and a commitment to professional advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Lead / Principle Data Analytics, Digital Marketing in London
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We think you need these skills to ace Lead / Principle Data Analytics, Digital Marketing in London
Some tips for your application 🫡
Show Off Your Projects:In the world of data science, your projects can speak volumes about your skills. Make sure to showcase a few key projects in your CV or portfolio, especially those that highlight your ability to work with data sets, build models, or use relevant tools like Python, R, or SQL. Don’t forget to include links to any GitHub repositories if applicable!
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Stand Out with Relevant Courses and Certifications:Although experience talks, relevant courses or certifications can be your ticket to impressing hiring managers at Contechs Consulting. Mention any standout courses you've completed that equipped you with essential skills, such as machine learning certifications or data visualisation courses. This shows your commitment to continuously developing your skills in the field!
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✨Brush Up on Your Statistics
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Expect to encounter real-world case studies during the interview. We might be asked how we’d approach a data problem or analyse a dataset to extract insights. It's essential to think out loud and demonstrate our problem-solving process so that the interviewer can see our logical thinking in action.
