Lead / Principle Data Analytics, Digital Marketing
Duration: Contract
Location: London
Role Overview
Our Client is seeking a strategic and data-driven Lead Analytics - Digital Marketing lead the organization's digital marketing measurement, marketing intelligence, and insights agenda for our Client Globally. This role brings together data and actions across customer journey stages and enables the organisation with data backed insights and decision making, keeping the customer in the centre. The ideal candidate will unify data across digital marketing actions, research engagement, into actionable insights, driving lead conversion, marketing ROI.
Key Responsibilities
- Analytics Strategy:
- Define and enhance the Clients' digital marketing analytics and insights strategy and the roadmap
- Ensure accuracy, and reporting consistency at scale for a global ecosystem
- Digital Marketing & Lead Analytics:
- Own end-to-end analytics for digital lead generation and performance marketing, including efficiencies out of powering ad-tech with CRM data.
- Track and optimize lead quality, cost per lead, booking, and retail
- Drive attribution across channels (digital → dealer → retail) to improve marketing ROI
- Partner with marketing teams to optimize campaign performance and conversion
- Partner with Digital product teams CRO Optimisation on owned assets
- Funnel and Action Analytics at each stage and social platforms with insights on performance at each touchpoint
- Content Analytics stitching the content supply chain and aiding right communication to our customer segments based on their journey stage, consumption formats and channels
- Marketing Intelligence & Insights:
- Build a robust insights engine across campaigns, channels, geographies, and cohorts
- Deliver actionable insights to leadership on market performance, customer behaviour, and growth opportunities
- Support strategic decisions including media mix, regional focus using sales analysis and trends
- Experimentation & Optimization:
- Drive a culture of test-and-learn across digital marketing campaigns
- Use insights to Optimize website/app journeys, lead forms, booking flows, and communication strategies
- Continuously improve conversion rates and customer engagement
- Stakeholder Management:
- Act as a strategic enabler and advisor to Marketing Teams using data to shape targeting actions and decisions keeping customer in the centre
- Present insights and recommendations to stakeholders with clear business impact
Key Skills & Competencies
- Strong expertise in performance marketing and funnel analytics
- Deep understanding of attribution models and offline-online conversion linkage
- Experience of working with ad-tech and mar-tech systems
- Proficiency in analytics and visualization tools (e.g., GA/Adobe, Tableau, Power BI)
- Strong analytical foundation (SQL, data modelling, statistical analysis)
- Ability to translate data into clear, actionable business insights
Experience & Qualifications
- 8+ years in Digital Marketing Analytics, Data Strategy
- Experience in global performance marketing analytics including commerce in direct to customer business (digital native service models is a plus)
- Proven track record of driving lead conversion, marketing ROI, and customer insights
- Experience managing cross-functional, global stakeholders/ Leaders
Lead / Principle Data Analytics, Digital Marketing employer: Contechs Consulting
Contechs Consulting is an exceptional employer, offering a dynamic work environment in Warwick where innovation meets automotive expertise. With a strong focus on employee growth and development, we provide opportunities for our team to lead cutting-edge projects while enjoying a collaborative culture that values creativity and problem-solving. Join us to be part of a forward-thinking company that rewards your contributions with competitive compensation and a commitment to professional advancement.
