At a Glance
- Tasks: Create impactful shopper campaigns that drive brand visibility and sales across major grocery customers.
- Company: Join a leading FMCG brand with ambitious growth plans and strong retailer relationships.
- Benefits: Collaborative environment, competitive salary, and opportunities for creative influence.
- Other info: Dynamic role with plenty of room for fresh ideas and career growth.
- Why this job: Make a real impact on shopper marketing strategy and activation in a fast-paced setting.
- Qualifications: Experience in shopper marketing or retail media within branded consumer goods.
The predicted salary is between 50000 - 65000 £ per year.
There are plenty of shopper marketing roles that talk about omnichannel activation and retailer collaboration. Far fewer give you the opportunity to genuinely influence across brand, sales, category, ecommerce and retailer media within a business investing heavily in growth.
This opportunity sits within a well-known branded FMCG business with strong retailer relationships and ambitious plans around shopper activation, ecommerce performance and retail media capability. The role is focused on translating brand strategy into commercially effective shopper campaigns across major grocery customers, working across the full shopper journey from digital engagement and retail media through to in-store execution and ecommerce activation.
You’ll work closely with internal brand, category, sales and .com teams, alongside retailer media partners and agencies, helping shape campaigns that improve visibility, conversion and overall commercial performance. The business is looking for someone who understands the realities of working with major retailers in a fast-paced FMCG environment and who can balance creativity with commercial thinking.
The role would suit someone already operating within shopper marketing, customer marketing or retail media, particularly within branded consumer goods. It’s a strong opportunity for someone wanting broader exposure, more influence across functions and the chance to work within a business where shopper marketing is viewed as a genuine growth driver rather than simply a support function.
The environment is collaborative, commercially focused and fast moving, with plenty of scope to bring fresh thinking and make a visible impact. If you’re looking for one of the few shopper marketing roles where you can genuinely influence both strategy and activation, rather than simply deliver against a plan, this is well worth a conversation.
Shopper Marketing Manager employer: Consumer Hub
Join a leading FMCG company that prioritises innovation and collaboration, offering you the chance to make a significant impact on shopper marketing strategies across major grocery retailers. With a strong focus on employee growth and a dynamic work culture, you'll thrive in an environment that values creativity and commercial acumen, while enjoying the benefits of working for a brand committed to investing in its people and future. This role not only allows you to influence key campaigns but also positions you at the forefront of a business that sees shopper marketing as a vital growth driver.
StudySmarter Expert Advice🤫
We think this is how you could land Shopper Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working in shopper marketing or FMCG. A casual chat can lead to insider info about job openings and even referrals.
✨Tip Number 2
Show off your creativity! When you get the chance to meet potential employers, bring examples of past campaigns you've worked on. Highlight how you’ve influenced brand strategy and improved performance – it’s all about making an impact!
✨Tip Number 3
Stay updated on industry trends! Follow relevant blogs, podcasts, and social media channels. This will not only help you in interviews but also show that you’re genuinely interested in the field and ready to bring fresh ideas to the table.
✨Tip Number 4
Apply through our website! We’ve got some fantastic opportunities waiting for you. Tailor your application to showcase how your skills align with the role, especially in areas like ecommerce activation and retailer collaboration.
We think you need these skills to ace Shopper Marketing Manager
Some tips for your application 🫡
Show Your Passion for Shopper Marketing:When writing your application, let your enthusiasm for shopper marketing shine through. We want to see how you can genuinely influence brand strategy and activation, so share examples of your past experiences that highlight your creativity and commercial thinking.
Tailor Your Application:Make sure to customise your application to reflect the specifics of the role. We’re looking for someone who understands the fast-paced FMCG environment, so mention any relevant experience with major retailers and how you've successfully navigated similar challenges.
Highlight Collaborative Experiences:Since this role involves working closely with various teams, emphasise your collaborative skills. Share stories about how you’ve worked with brand, sales, or ecommerce teams in the past to create impactful shopper campaigns that drove results.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates regarding the process. Plus, it shows you’re keen to be part of our team!
How to prepare for a job interview at Consumer Hub
✨Know Your Shopper Marketing Inside Out
Make sure you brush up on the latest trends in shopper marketing, especially around omnichannel activation and retailer collaboration. Be ready to discuss how you've successfully influenced campaigns in the past and how you can bring that experience to the table.
✨Showcase Your Creativity and Commercial Acumen
Prepare examples that highlight your ability to balance creativity with commercial thinking. Think of specific campaigns where you’ve improved visibility and conversion rates, and be ready to explain the strategies behind them.
✨Understand the FMCG Landscape
Familiarise yourself with the fast-paced FMCG environment and the realities of working with major retailers. Being able to speak knowledgeably about the challenges and opportunities in this space will show that you’re not just a fit for the role, but also for the company culture.
✨Collaborate and Communicate
Since the role involves working closely with various teams, practice articulating how you’ve successfully collaborated in the past. Highlight your communication skills and how they’ve helped shape effective campaigns across different functions.
