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- Tasks: Lead the evolution of guest experiences and owner communities through strategic marketing.
- Company: Join a vibrant company focused on unforgettable guest experiences and community building.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Opportunity to lead a team and influence multiple stakeholders across various locations.
- Why this job: Shape memorable experiences and drive engagement in a dynamic, collaborative setting.
- Qualifications: Senior experience in marketing with a focus on customer journeys and community building.
The predicted salary is between 55000 - 65000 £ per year.
Are you passionate about shaping unforgettable guest experiences and building thriving owner communities? We’re looking for a strategic, commercially minded Senior Proposition & Marketing Manager to lead the evolution of our offerings and ownership propositions and elevate the customer experience across our locations. In this role, you’ll define what we sell, how it’s experienced, and how our guests and owners feel about being part of our community. You’ll bring together insight, creativity and commercial thinking to develop compelling propositions, strengthen brand storytelling, and drive engagement and spend. You’ll also lead location marketing execution and build a vibrant, connected owner community that champions loyalty and advocacy.
What you’ll be doing:
- Leading the development and evolution of sites and ownership propositions across accommodation, experiences, F&B and benefits.
- Translating guest and owner insight into new ideas, enhancements and experience improvements.
- Mapping and optimising the end‑to‑end guest and owner journey to increase satisfaction, engagement and spend.
- Owning all on‑site marketing strategy and execution, ensuring consistent, high‑quality communication and experience delivery.
- Designing and delivering owner engagement strategies that build belonging, loyalty and advocacy.
- Partnering with CRM to create segmented, lifecycle‑based owner journeys.
- Developing community‑led programmes, events and digital engagement initiatives.
- Working cross‑functionally with brand, digital, operations, revenue, F&B, retail and entertainment teams.
- Leading a small team and influencing stakeholders across multiple sites.
- Monitoring performance, insight and commercial impact to continually optimise propositions and on‑park activity.
What you’ll bring:
- Senior experience in product, proposition, experience or customer marketing.
- A strong track record developing and scaling propositions, bundles or experiences that drive commercial growth.
- Experience working with F&B, leisure, retail or entertainment environments.
- Deep understanding of customer journeys, experience design and value communication.
- Experience building or nurturing member, owner or loyalty‑based communities.
- Confident use of insight and performance data to optimise propositions.
- Strong stakeholder management and the ability to create alignment across teams.
- Leadership experience and the ability to develop high‑performing teams.
- A balance of creativity and commercial discipline, with the ability to simplify complexity into clear, actionable plans.
- Exposure to CRM personalisation, segmentation and automated lifecycle journeys.
- Familiarity with NPS, brand tracking or experience analytics tools.
Senior Proposition & Marketing Manager employer: Consumer Additions and Consumer Exec
Contact Detail:
Consumer Additions and Consumer Exec Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Proposition & Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past projects and achievements. This is your chance to demonstrate how you can elevate customer experiences and build communities, just like we do at StudySmarter.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Think about how your experience aligns with their goals, especially in shaping unforgettable guest experiences. We want to see your passion shine through!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our community and contributing to our mission.
We think you need these skills to ace Senior Proposition & Marketing Manager
Some tips for your application 🫡
Show Your Passion: Let us see your enthusiasm for shaping unforgettable guest experiences! In your application, share specific examples of how you've created or improved customer journeys in the past. This will help us understand your passion and fit for the role.
Be Strategic: We’re looking for someone who can think commercially and strategically. When writing your application, highlight your experience in developing propositions that drive growth. Use metrics and results to back up your claims – we love numbers!
Tailor Your Application: Make sure to customise your application to reflect the job description. Use keywords from the posting to demonstrate that you understand what we’re looking for. This shows us that you’ve done your homework and are genuinely interested in the role.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company and culture.
How to prepare for a job interview at Consumer Additions and Consumer Exec
✨Know Your Audience
Before the interview, take some time to research the company and its community. Understand their values, mission, and the specific role of a Senior Proposition & Marketing Manager. This will help you tailor your responses and show that you're genuinely interested in shaping unforgettable guest experiences.
✨Showcase Your Creativity
Prepare examples of how you've previously developed compelling propositions or marketing strategies. Be ready to discuss your creative process and how it led to successful outcomes. This is your chance to demonstrate your ability to bring insight and creativity together to enhance customer experiences.
✨Highlight Stakeholder Management Skills
Since this role involves working cross-functionally, be prepared to discuss your experience in managing stakeholders. Share specific instances where you successfully aligned different teams towards a common goal, showcasing your leadership and collaboration skills.
✨Data-Driven Decision Making
Familiarise yourself with key performance indicators relevant to the role, such as NPS and brand tracking. Be ready to discuss how you've used data to optimise propositions in the past. This will demonstrate your commercial mindset and ability to drive engagement and spend effectively.