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- Tasks: Lead customer communications and manage campaigns for a trendy fashion brand.
- Company: Join a dynamic D2C e-commerce fashion brand making waves in the industry.
- Benefits: Enjoy a hybrid work model and competitive salary of £30-40k.
- Why this job: Make a real impact while driving customer loyalty and engagement in a creative environment.
- Qualifications: Experience in CRM or email marketing, preferably in e-commerce; strong analytical and creative skills required.
- Other info: Opportunity to work with innovative tools like Klaviyo and collaborate with creative teams.
The predicted salary is between 30000 - 40000 £ per year.
As a Senior CRM Executive, you’ll take the lead on our customer communications strategy, owning everything from campaign planning to platform performance. This is a broad, strategic-and-executional role suited to someone who thrives in a growing SME environment where you can make a real impact.
You’ll be the voice of the brand across our email and SMS channels, driving customer retention, loyalty, and lifetime value through smart segmentation, personalisation, and insight-led storytelling.
Key Responsibilities- Develop and deliver the full CRM strategy across email, SMS, and loyalty programmes
- Manage end-to-end campaigns, from planning and copy to build, testing, and reporting
- Own segmentation strategies, ensuring we’re speaking to the right people at the right time
- Champion A/B testing and experimentation to improve open rates, engagement, and conversion
- Collaborate closely with creative and ecommerce teams to align messaging with promotions, launches, and brand campaigns
- Build customer journeys and automations that nurture long-term relationships
- Analyse performance and customer data to inform future strategy and share actionable insights across the team
- Manage CRM tools (e.g., Klaviyo or similar) and ensure data integrity
- Experience in CRM, retention, or email marketing, preferably in a D2C ecommerce environment
- Hands-on experience managing campaigns, from concept through to execution and reporting
- Strong knowledge of CRM platforms (Klaviyo, Ometria, etc.) and ecommerce integrations (e.g., Shopify)
- Analytical mindset with the ability to turn insights into action
- Creative flair and brand sensitivity. You know how to balance performance with personality
- Self-starter with excellent attention to detail and the ability to manage multiple priorities in a fast-paced setting
Senior CRM Executive employer: Consumer Additions and Consumer Exec
Contact Detail:
Consumer Additions and Consumer Exec Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Executive
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and email marketing, especially within the D2C e-commerce sector. This knowledge will help you speak confidently about strategies and innovations during any discussions or interviews.
✨Tip Number 2
Showcase your experience with CRM tools like Klaviyo or Ometria by preparing specific examples of campaigns you've managed. Be ready to discuss how you used data to drive decisions and improve performance.
✨Tip Number 3
Network with professionals in the e-commerce and CRM space, particularly those who have worked in similar roles. Engaging with industry peers can provide insights and potentially lead to referrals.
✨Tip Number 4
Prepare to discuss your approach to A/B testing and segmentation strategies. Having a clear understanding of how these techniques can enhance customer engagement will demonstrate your analytical mindset and creativity.
We think you need these skills to ace Senior CRM Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM, retention, and email marketing. Focus on your hands-on campaign management skills and any specific tools you've used, like Klaviyo or Shopify.
Craft a Compelling Cover Letter: In your cover letter, express your passion for D2C e-commerce and how your skills align with the company's goals. Mention your analytical mindset and creative flair, and provide examples of how you've driven customer engagement in previous roles.
Showcase Your Campaign Successes: When detailing your experience, include specific metrics that demonstrate your success in managing campaigns. Highlight improvements in open rates, engagement, and conversion rates resulting from your strategies.
Research the Brand: Familiarise yourself with the brand's voice and current marketing strategies. This will help you tailor your application and show that you understand their market position and customer base.
How to prepare for a job interview at Consumer Additions and Consumer Exec
✨Showcase Your CRM Expertise
Be prepared to discuss your previous experience in CRM, particularly in D2C e-commerce. Highlight specific campaigns you've managed, the tools you used (like Klaviyo), and the results you achieved. This will demonstrate your hands-on knowledge and ability to drive customer retention.
✨Demonstrate Analytical Skills
Since the role requires an analytical mindset, come equipped with examples of how you've turned data insights into actionable strategies. Discuss any A/B testing you've conducted and how it improved campaign performance, showcasing your ability to analyse and adapt.
✨Emphasise Collaboration
The position involves working closely with creative and e-commerce teams. Share experiences where you've successfully collaborated on projects, aligning messaging with promotions or brand campaigns. This will show that you can work well in a team-oriented environment.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and creativity. Prepare scenarios where you had to manage multiple priorities or overcome challenges in a fast-paced setting. This will illustrate your self-starter attitude and attention to detail.
