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- Tasks: Lead exciting paid media campaigns across platforms like Meta, Google, and TikTok.
- Company: Join a dynamic health & wellness brand with a focus on innovation.
- Benefits: Enjoy 22 days holiday, your birthday off, and free products!
- Why this job: Make a real impact in a fast-paced environment while driving growth.
- Qualifications: 5+ years in paid media, strong analytical skills, and a passion for health & wellness.
- Other info: Hybrid role with great career development opportunities and a collaborative team.
The predicted salary is between 43000 - 52000 £ per year.
As Performance Marketing Manager, you’ll own the end-to-end paid media strategy and execution - driving growth across channels including Meta, Google, YouTube, and TikTok. You’ll collaborate closely with agency partners to boost brand awareness, attract new customers, improve conversion rates, and maximise ROI - ensuring every pound spent delivers measurable results.
You’ll bring a strong background in managing large-scale advertising campaigns, developing data-led testing roadmaps, optimising performance creatives, and leveraging analytics to fuel decision-making.
Key Responsibilities:- Plan, manage, and optimise paid media campaigns across PPC and Paid Social channels.
- Collaborate with teams to create data-driven campaigns for acquisition, engagement, and retention.
- Conduct keyword research, A/B testing, and audience targeting to improve ad relevance and conversions.
- Manage media budgets to maximise ROI and adjust spend based on performance and market trends.
- Track and report on key metrics (CTR, CPA, ROAS, CAC, conversions) to inform decisions.
- Work with creative teams to produce ads, landing pages, and messaging that align with brand goals.
- Maintain brand consistency across all marketing channels.
- Build and manage dashboards and reports for performance tracking.
- Analyse customer behaviour, campaign results, and product performance to provide actionable insights.
- Conduct deep-dive analyses on LTV, churn, and retention to guide strategy.
- Develop and maintain a creative testing framework and roadmap for ongoing experimentation.
- Test new formats, messages, and audiences while preserving brand integrity.
- Document and share learnings to improve future campaigns.
- Monitor platform trends, algorithm changes, and features to maintain a competitive edge.
- Translate platform updates into actionable strategies and share insights with the team.
- 5+ years managing paid media campaigns across major digital platforms, preferable from a health & wellness or beauty/skincare brand.
- Strong analytical skills and experience interpreting data to drive decisions.
- Skilled in A/B testing, bid management, and performance tracking.
- Excellent communication and ability to collaborate across teams.
- Able to work independently and manage multiple projects.
- Proven ability to scale campaigns and drive measurable ROI.
- Strong understanding of conversion funnels, attribution, and customer segmentation.
- Experienced with Google Ads, Meta, TikTok Ads, and managing agency partners.
- Experienced in building testing frameworks and roadmaps.
- Comfortable managing budgets of £500k+.
- Curious, proactive, and enjoys working in a small, collaborative team.
This is a hybrid role with 1 day in their London office, or depending on location, East Sussex office. Working hours are 8am-4pm, or 9am-5pm.
Benefits:You’ll get 22 days of holiday, plus your Birthday day & 8 bank holidays. The office closes over Christmas and New Year and you don't need to use any of your holiday entitlement. 3% contribution to your pension + amazing free products for personal use.
Performance Marketing Manager employer: Consumer Additions and Consumer Exec
Contact Detail:
Consumer Additions and Consumer Exec Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the health & wellness industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and results. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions related to performance marketing. Be ready to discuss your experience with PPC, A/B testing, and how you’ve maximised ROI in past roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Performance Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Performance Marketing Manager role. Highlight your experience with paid media campaigns, especially in health & wellness, and showcase your analytical skills. We want to see how you’ve driven measurable ROI in past roles!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about performance marketing and how your skills align with our goals at StudySmarter. Don’t forget to mention any specific achievements that demonstrate your expertise.
Showcase Your Analytical Skills: Since this role requires strong analytical skills, be sure to include examples of how you've used data to inform decisions in your previous campaigns. We love numbers, so share metrics like CTR, CPA, and ROAS to back up your claims!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to upload your CV and cover letter directly. Plus, we love seeing applications come through our own channels!
How to prepare for a job interview at Consumer Additions and Consumer Exec
✨Know Your Numbers
As a Performance Marketing Manager, you'll need to be comfortable with metrics. Brush up on key performance indicators like CTR, CPA, and ROAS. Be ready to discuss how you've used these metrics in past campaigns to drive decisions and optimise performance.
✨Showcase Your Creativity
This role requires collaboration with creative teams, so come prepared with examples of successful ad campaigns you've managed. Highlight your experience in A/B testing and how you’ve leveraged creative insights to improve conversion rates. Don’t forget to mention any innovative strategies you've implemented!
✨Demonstrate Analytical Skills
You’ll need strong analytical skills to interpret data effectively. Prepare to discuss specific instances where your analysis led to actionable insights. Bring examples of how you've conducted deep-dive analyses on customer behaviour or campaign results to inform future strategies.
✨Be Ready to Discuss Budget Management
With experience managing budgets of £500k+, it's crucial to demonstrate your financial acumen. Be prepared to talk about how you've maximised ROI through budget adjustments based on performance and market trends. Share any tools or frameworks you’ve used for tracking and reporting on media spend.
