At a Glance
- Tasks: Lead marketing strategy and drive customer growth for a trendy athleisure brand.
- Company: Exciting scale-up brand in the athleisure/loungewear sector.
- Benefits: Competitive salary, flexible working, and a chance to shape a growing brand.
- Other info: Opportunity to build authentic customer communities and engage with influencers.
- Why this job: Influence business strategy and lead a creative team in a dynamic environment.
- Qualifications: Proven experience in senior marketing roles within Fashion or Lifestyle sectors.
The predicted salary is between 51750 - 63250 £ per year.
£70,000 - £75,000 | Central London 4 days a week in office | Scale-up Athleisure/Loungewear brand An exciting opportunity has arisen for an experienced
Head of Marketing to lead the marketing function for a high-growth athleisure/loungewear brand entering its next phase of expansion.
Reporting into the Founder, you will be responsible for shaping the brand strategy, driving customer acquisition and retention, and delivering integrated marketing campaigns that fuel both brand awareness and commercial growth.
This is a highly visible leadership role offering the opportunity to influence business strategy, lead a talented marketing team, and build a brand that resonates with customers through creativity, innovation, and data-driven decision making.
Key Responsibilities Brand Strategy & Marketing Leadership Develop and execute the overall brand and marketing strategy to support long-term business growth.
Own the annual marketing calendar, ensuring campaigns align with key commercial objectives and trading periods.
Shape brand positioning, messaging, and customer experience across all channels.
Ensure a consistent and engaging brand presence across every customer touch-point.
Customer Growth & Campaign Delivery Lead integrated marketing campaigns across digital, social media, CRM, PR, partnerships, and other customer channels.
Develop strategies that drive customer acquisition, retention, and long-term loyalty.
Use customer insights and campaign performance to optimise marketing effectiveness and commercial outcomes.
Identify new opportunities to increase brand awareness and customer engagement.
Partnerships & Brand Awareness Build and manage strategic partnerships with influencers, brand collaborators, and key external partners.
Support PR initiatives that strengthen brand visibility and reputation.
Foster authentic customer communities through compelling storytelling and engaging content.
Required Experience & Skills Significant experience in a senior marketing or brand leadership role within Fashion, Beauty, Lifestyle.
DTC required.
Proven track record of developing and executing successful integrated marketing strategies.
Strong understanding of brand marketing, digital acquisition, CRM, customer retention, and lifecycle marketing.
Experience leading multi-channel campaigns across digital, social, content, partnerships, and PR.
Commercially minded with strong analytical skills and a data-led approach to decision making.
Experience managing budgets and measuring marketing performance against commercial objectives.
Strong leadership skills with experience building, mentoring, and developing high-performing teams. #J-18808-Ljbffr
Head of Marketing in London employer: Consumer Additions and Consumer Exec
Join a leading multisite hospitality business in Central London, where innovation meets opportunity. As a Pricing Strategy Lead, you'll thrive in a dynamic work culture that values collaboration and creativity, with ample opportunities for professional growth and development. Enjoy competitive compensation, including a generous bonus structure, while being part of a team dedicated to maximising profitability through strategic pricing initiatives.
Contact Details:
Consumer Additions and Consumer Exec Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Consumer Additions and Consumer Exec and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Consumer Additions and Consumer Exec are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Consumer Additions and Consumer Exec on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Consumer Additions and Consumer Exec. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Consumer Additions and Consumer Exec. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Consumer Additions and Consumer Exec:Show us that you’ve done your homework! In your application, briefly mention what you admire about Consumer Additions and Consumer Exec’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Consumer Additions and Consumer Exec
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Consumer Additions and Consumer Exec will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Consumer Additions and Consumer Exec, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
