At a Glance
- Tasks: Lead brand strategy and marketing campaigns for a high-growth fashion brand.
- Company: Dynamic scale-up fashion brand in Central London.
- Benefits: Competitive salary, flexible work schedule, and leadership opportunities.
- Other info: Join a talented team and influence business strategy in a vibrant environment.
- Why this job: Shape the future of a brand and drive customer engagement through creativity.
- Qualifications: Proven experience in senior marketing roles within Fashion or Lifestyle sectors.
The predicted salary is between 60000 - 80000 £ per year.
- £70,000 - £75,000 | Central London 4 days a week in office | Scale-up fashion brand
- An exciting opportunity has arisen for an experienced
Head of Brand Marketing to lead the marketing function for a high-growth fashion brand entering its next phase of expansion.
Reporting into the CEO, you will be responsible for shaping the brand strategy, driving customer acquisition and retention, and delivering integrated marketing campaigns that fuel both brand awareness and commercial growth.
This is a highly visible leadership role offering the opportunity to influence business strategy, lead a talented marketing team, and build a brand that resonates with customers through creativity, innovation, and data-driven decision making.
Key Responsibilities
- Brand Strategy & Marketing Leadership
- Develop and execute the overall brand and marketing strategy to support long-term business growth.
- Own the annual marketing calendar, ensuring campaigns align with key commercial objectives and trading periods.
- Shape brand positioning, messaging, and customer experience across all channels.
- Ensure a consistent and engaging brand presence across every customer touch-point.
- Customer Growth & Campaign Delivery
- Lead integrated marketing campaigns across digital, social media, CRM, PR, partnerships, and other customer channels.
- Develop strategies that drive customer acquisition, retention, and long-term loyalty.
- Use customer insights and campaign performance to optimise marketing effectiveness and commercial outcomes.
- Identify new opportunities to increase brand awareness and customer engagement.
- Partnerships & Brand Awareness
- Build and manage strategic partnerships with influencers, brand collaborators, and key external partners.
- Support PR initiatives that strengthen brand visibility and reputation.
- Foster authentic customer communities through compelling storytelling and engaging content.
- Required Experience & Skills
- Significant experience in a senior marketing or brand leadership role within Fashion, Beauty, Lifestyle. DTC preferred.
- Proven track record of developing and executing successful integrated marketing strategies.
- Strong understanding of brand marketing, digital acquisition, CRM, customer retention, and lifecycle marketing.
- Experience leading multi-channel campaigns across digital, social, content, partnerships, and PR.
- Commercially minded with strong analytical skills and a data-led approach to decision making.
- Experience managing budgets and measuring marketing performance against commercial objectives.
- Strong leadership skills with experience building, mentoring, and developing high-performing teams.
- #J-18808-Ljbffr
Contact Details:
Consumer Additions and Consumer Exec Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Brand Marketing
✨Get Down to the Fashion Events
Dive headfirst into local fashion shows, trade fairs, and networking events. These are golden opportunities to meet industry pros and showcase your passion for the industry in person. Plus, it gives you the chance to chat about potential roles at places like Consumer Additions and Consumer Exec!
✨Join Fashion-Focused Communities
Become a part of online fashion communities on platforms like Instagram or Pinterest. Participate in discussions and share your insights on trends or your personal style journey. It’s a great way to get noticed by brands looking to fill positions, including Consumer Additions and Consumer Exec.
✨Craft a Rock-Solid Portfolio
Since you're aiming for a full-time gig, your portfolio should reflect not just your best work but also your personality. Whether it’s lookbooks, design sketches, or styling projects, make sure it screams 'you' and includes a bit about why you’d be a perfect fit for Consumer Additions and Consumer Exec.
✨Leverage Your University Connections
If you’re fresh out of university, don’t underestimate your career services. They often have partnerships with fashion companies for internships and entry-level roles. Use this to your advantage and connect with them to find any openings at Consumer Additions and Consumer Exec!
We think you need these skills to ace Head of Brand Marketing
Some tips for your application 🫡
Showcase Your Style:In the fashion-apparel industry, your personal style and understanding of current trends are crucial. Make sure your CV and cover letter reflect your unique fashion sense – use visuals if you can and highlight any fashion-related experiences or projects that show off your flair!
Highlight Relevant Experience:When you're applying for a full-time role, be sure to focus on any past roles or internships in fashion that’ve honed your skills. Whether that's working in retail, fashion design, or marketing, quantify your achievements and show how they relate to the role at Consumer Additions and Consumer Exec.
Include a Strong Portfolio:An impressive portfolio is key in fashion! Make sure to include a link to your online portfolio in your CV, showcasing your best work, be it designs, campaigns, or styling projects. This is your chance to let your creativity shine and demonstrate your abilities to Consumer Additions and Consumer Exec!
Craft a Standout Cover Letter:Use your cover letter to weave in your passion for fashion and the specific reasons you want to work at Consumer Additions and Consumer Exec. Share your vision of how you'd contribute to their brand and why you're excited about their work. Tailoring this will make you stand out from the crowd!
How to prepare for a job interview at Consumer Additions and Consumer Exec
✨Showcase Your Style Portfolio
For a role in the fashion-apparel industry, having a well-curated portfolio is essential. Ensure you include your best work that reflects your style and creativity, whether it's sketches, lookbooks, or completed designs. Be ready to discuss your design process and the inspirations behind your pieces!
✨Know the Latest Trends and Brands
Being well-versed in current fashion trends and influential brands can give you a leg up in the interview. Get familiar with what’s trending in the market and know your competitors. This shows your passion for the industry and helps you connect your work experience to current fashion trajectories.
✨Demonstrate Your Collaboration Skills
In a full-time fashion role, collaboration is key, whether you’re working with designers, marketers, or suppliers. Be prepared to share experiences where you successfully worked as part of a team or navigated challenges with colleagues. This will highlight your ability to adapt and thrive in a fast-paced environment.
✨Dress the Part
This might sound obvious, but in fashion, how you present yourself is part of your brand. Wear something that represents your personal style while still aligning with the company’s aesthetic. It’s a great way to show you understand the industry's essence and can embody the brand’s image!
