At a Glance
- Tasks: Own and execute paid media strategy across social channels and optimise e-commerce performance.
- Company: Fast-growing, founder-led beauty brand with a strong digital presence.
- Benefits: Competitive salary, hybrid work model, and hands-on experience in a dynamic team.
- Other info: Opportunity to shape marketing technology and grow with the brand.
- Why this job: Lead innovative marketing strategies and make a real impact in a scaling brand.
- Qualifications: 3-5 years in digital marketing with experience in paid media and e-commerce.
The predicted salary is between 60000 - 60000 € per year.
Location: London (Hybrid) - three days in office with two from home
Salary: Up to £60,000, depending on experience
We are working with a fast-growing, founder-led direct-to-consumer brand in the beauty and personal care space, known for high-quality, performance-led products and a strong digital presence. The business operates with a small, ambitious team and offers a genuinely hands-on environment where individual contribution has a visible impact on growth.
This is a newly created role, offering full ownership of paid media and a leading role in bringing digital advertising and AI-enabled marketing capabilities in-house. Until now, both paid media and the AI marketing technology stack have been managed by an external agency. This role will take responsibility for transitioning, owning and evolving these capabilities internally, working closely with senior leadership.
The Role
As Digital Marketing & AI Executive, you will take end-to-end ownership of the paid media strategy across Meta, Google, TikTok and YouTube, managing a circa £300,000 annual budget with full accountability for performance and ROI. You will also oversee Shopify store performance, conversion optimisation and the customer journey from first click through to purchase. In parallel, you will take ownership of an existing AI-powered marketing system used to support campaign planning, content deployment, asset targeting and optimisation. You won’t be writing code, but you will be expected to develop strong working knowledge of the tools, identify opportunities to improve effectiveness, and explore new AI-driven approaches to drive growth.
Key Responsibilities
- Own and execute paid media strategy across key performance and social channels
- Manage and optimise a ~£300k annual paid media budget
- Build and maintain structured testing frameworks across audiences, creatives and messaging
- Monitor KPIs including ROAS, CAC, CPA, CTR and LTV
- Take ownership of Shopify store performance, CRO and on-site optimisation
- Ensure accurate tracking, attribution and data flow across channels
- Own and develop the existing AI marketing stack following agency handover
- Identify new AI tools or approaches that can add commercial value
- Brief and collaborate with creative partners on performance-led assets
- Build performance reporting and present insights to senior stakeholders
About You
- 3–5 years’ experience in digital or performance marketing, in-house or agency-side
- Hands-on experience across paid social and paid search platforms
- Experience managing or optimising a Shopify (or similar DTC) e-commerce store
- Strong analytical skills and confidence working with performance data
- Experience briefing creative teams and translating insights into action
- Commercially minded, comfortable owning budgets and outcomes
- Curious and enthusiastic about AI’s role in modern marketing
Personal Attributes
- Self-starting, ownership-driven and comfortable working autonomously
- Data-literate but creatively minded
- Confident communicator with non-technical stakeholders
- Comfortable in a small, fast-moving business environment
- Ambitious and motivated to grow with a scaling brand
Nice to Have
- Experience in beauty, haircare or DTC lifestyle brands
- Exposure to AI-powered marketing or automation tools
- Experience transitioning activity from agency to in-house
- Familiarity with influencer or UGC-led paid activity
This role offers genuine ownership, visibility and the opportunity to help shape how marketing and technology are used in a growing consumer business.
Digital Marketing Executive employer: Consumer Additions and Consumer Exec
Join a dynamic and innovative beauty brand in London, where your contributions as a Digital Marketing Executive will directly influence growth and success. With a hybrid work model, competitive salary, and a culture that values individual impact, you'll thrive in an environment that encourages creativity and ownership. The company prioritises employee development, offering opportunities to lead cutting-edge AI marketing initiatives while working alongside a passionate team dedicated to excellence.
Contact Detail:
Consumer Additions and Consumer Exec Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your digital marketing successes. This is your chance to demonstrate how you can take ownership of paid media strategies and drive results.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Be ready to discuss how you can optimise their Shopify store and enhance their AI marketing capabilities. Tailor your answers to show you understand their needs.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Make sure to highlight your experience with performance marketing and your enthusiasm for AI-driven approaches in your application.
We think you need these skills to ace Digital Marketing Executive
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the Digital Marketing Executive role. Highlight your hands-on experience with paid media and any relevant AI tools you've used. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how your background aligns with our needs. Don't forget to mention your enthusiasm for working in a fast-paced, ambitious environment like ours.
Showcase Your Analytical Skills:Since this role involves managing budgets and performance metrics, be sure to include examples of how you've successfully analysed data in previous roles. We love numbers, so show us how you've used them to drive results!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Consumer Additions and Consumer Exec
✨Know Your Digital Marketing Stuff
Make sure you brush up on your knowledge of digital marketing strategies, especially around paid media. Be ready to discuss your experience with platforms like Meta, Google, TikTok, and YouTube, and how you've managed budgets in the past. This role is all about ownership, so show them you know your stuff!
✨Show Off Your Analytical Skills
Since this position involves a lot of data analysis, be prepared to talk about how you've used KPIs like ROAS, CAC, and CTR in previous roles. Bring examples of how you've optimised campaigns based on performance data. They want someone who can turn numbers into actionable insights!
✨Get Familiar with AI in Marketing
This role has a strong focus on AI-driven marketing, so do your homework on the latest tools and trends. Be ready to discuss how you've used AI in your previous work or how you see it shaping the future of marketing. Showing enthusiasm for AI will definitely set you apart!
✨Prepare Questions for Them
Interviews are a two-way street, so think of some insightful questions to ask about their current marketing strategies and how they envision the transition from agency to in-house. This shows you're genuinely interested in the role and eager to contribute to their growth.
