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- Tasks: Lead data-driven CRM strategies to boost customer retention and brand awareness.
- Company: Join a rapidly growing health and wellness business focused on quality supplements.
- Benefits: Enjoy flexible working with one day in the office and a vibrant team culture.
- Why this job: Be part of an exciting growth phase and make a real impact on customer loyalty.
- Qualifications: Must be data-driven, technically skilled in CRM tools, and detail-oriented.
- Other info: Opportunity to collaborate across teams and enhance your marketing expertise.
The predicted salary is between 36000 - 60000 £ per year.
Location: Central Brighton - 1 day a week in the office
Consumer Additions are partnering with a high growth health and wellness business to recruit a technically strong, data-driven and strategic CRM Manager into their team. Joining at an incredibly exciting time for the business where they are experiencing unprecedented growth, mainly through the surge of the health and wellness market and a commitment (obsession) with sourcing and building the highest quality supplements and products for their customers.
The CRM Manager will play a key role in customer retention and maximising their brand awareness through a strategic and data-led approach.
Key Responsibilities:- Data-Driven Optimization – Use segmentation, A/B testing, and automation to boost engagement and sales.
- Own the CRM & Email Marketing Strategy – Drive acquisition, retention, and loyalty through best-in-class email marketing.
- Customer-Centric Approach – Craft campaigns that cut through the noise and resonate with their audience.
- Loyalty & Referral Growth – Enhance our Loyalty Programme & Refer-a-Friend scheme to drive customer retention.
- Collaborate Across Teams – Work with content, paid media, and D2C teams to deliver high-performing landing pages and retention strategies.
- Data-Driven Expert within D2C/ Consumer – You don’t just say you’re data-driven; you live it. You can analyse, optimize, and report on CRM performance with confidence.
- Technically Brilliant – Klaviyo, HubSpot, segmentation, flows, and A/B testing? You’re an absolute whizz.
- Hyper-Organized & Detail-Obsessed – You never miss a deadline, and typos make you cringe.
- Email Marketing Enthusiast – You notice great subject lines, love a well-structured flow, and read newsletters about newsletters.
- Growth Mindset – You’re always learning and pushing to be the expert in your field.
CRM Retention Manager employer: Consumer Additions and Consumer Exec
Contact Detail:
Consumer Additions and Consumer Exec Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Retention Manager
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and email marketing, especially within the health and wellness sector. This will not only help you understand the market better but also allow you to speak confidently about how you can contribute to their growth.
✨Tip Number 2
Showcase your data-driven mindset by preparing examples of past campaigns where you've used segmentation and A/B testing to improve engagement. Be ready to discuss specific metrics and outcomes during any interviews.
✨Tip Number 3
Network with professionals in the health and wellness industry, particularly those involved in CRM and marketing. Engaging with them on platforms like LinkedIn can provide insights and potentially lead to referrals.
✨Tip Number 4
Demonstrate your organisational skills by preparing a detailed plan for how you would approach the CRM strategy for this role. Highlight your attention to detail and ability to meet deadlines, as these are key traits they are looking for.
We think you need these skills to ace CRM Retention Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with CRM systems, data analysis, and email marketing. Use specific examples that demonstrate your expertise in segmentation, A/B testing, and automation.
Craft a Compelling Cover Letter: In your cover letter, express your passion for health and wellness and how your skills align with the company's goals. Mention your data-driven approach and provide examples of successful campaigns you've managed.
Showcase Your Technical Skills: Clearly outline your proficiency with tools like Klaviyo and HubSpot in your application. Highlight any relevant certifications or training that showcase your technical brilliance in CRM management.
Demonstrate Your Growth Mindset: Include examples of how you've continued to learn and adapt in your career. Mention any recent courses, workshops, or industry events you've attended that relate to CRM and email marketing.
How to prepare for a job interview at Consumer Additions and Consumer Exec
✨Showcase Your Data-Driven Mindset
Be prepared to discuss specific examples of how you've used data to drive CRM strategies in the past. Highlight your experience with segmentation, A/B testing, and any tools like Klaviyo or HubSpot that you've mastered.
✨Demonstrate Your Technical Skills
Since the role requires technical brilliance, brush up on your knowledge of email marketing platforms and automation tools. Be ready to explain how you've implemented successful campaigns using these technologies.
✨Emphasise Your Customer-Centric Approach
Prepare to talk about how you craft campaigns that resonate with audiences. Share examples of successful customer retention strategies you've developed and how they improved engagement.
✨Exhibit Your Organisational Skills
As a hyper-organized candidate, be ready to discuss how you manage multiple projects and deadlines. Mention any tools or methods you use to stay on top of your tasks and ensure quality in your work.
