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For Companies At a Glance
- Tasks: Lead the CRM strategy and enhance guest engagement across multiple channels.
- Company: Join a leading leisure and entertainment brand known for immersive customer experiences.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and growth.
- Why this job: Be part of a vibrant team shaping customer journeys in a fast-paced industry.
- Qualifications: Experience in CRM or lifecycle marketing, ideally in hospitality; skilled in analytics and automation.
- Other info: This role is based in London and offers a chance to make a real impact.
The predicted salary is between 36000 - 60000 £ per year.
Consumer Additions are partnering with a leading and rapidly growing leisure and entertainment brand, to hire a CRM Manager to join their London-based team. Known for delivering immersive, experience-led customer journeys across multiple venues. A great opportunity to lead the CRM function, building a strategic vision with a hands-on role focusing around the CRM ecosystem, optimising lifecycle marketing and enhancing guest engagement across all channels.
Key Responsibilities
- Lead the development and execution of an end-to-end CRM strategy
- Build and manage full-funnel lifecycle campaigns to drive retention and loyalty
- Design and refine automated journeys (e.g., welcome, re-engagement, and win-back flows)
- Collaborate with cross-functional teams across marketing, operations, and digital
- Oversee segmentation strategy to ensure precision targeting
- Monitor campaign performance, test continuously, and optimise results
Personal Requirements:
- Proven experience in CRM or lifecycle marketing, ideally in hospitality/multi-site environment
- Skilled in segmentation, automation, A/B testing, and analytics
- Balanced approach to strategic thinking and data-driven execution
- Proficiency with modern CRM tools
- Proactive, organised, and creatively driven to enhance customer experiences
- Background in loyalty program management
- Creative or design-oriented thinking
Contact Detail:
Consumer Additions and Consumer Exec Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Familiarise yourself with the latest CRM tools and technologies that are popular in the hospitality and entertainment sectors. Being well-versed in these tools will not only boost your confidence but also demonstrate your commitment to staying current in the field.
✨Tip Number 2
Network with professionals in the leisure and entertainment industry, especially those who work in CRM roles. Attend industry events or webinars to make connections and gain insights into what companies like ours are looking for in a candidate.
✨Tip Number 3
Prepare to discuss specific examples of successful lifecycle campaigns you've managed in the past. Highlight your experience with segmentation and automation, as these are crucial skills for the role and will set you apart from other candidates.
✨Tip Number 4
Showcase your creative thinking by coming up with innovative ideas for enhancing customer engagement. Think about how you can apply these ideas to our brand and be ready to share them during the interview process.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM or lifecycle marketing, especially in hospitality or multi-site environments. Use specific examples that demonstrate your skills in segmentation, automation, and analytics.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for enhancing customer experiences. Discuss your strategic thinking and data-driven execution approach, and how it aligns with the company's vision for their CRM function.
Showcase Relevant Skills: In your application, emphasise your proficiency with modern CRM tools and your experience in managing loyalty programs. Highlight any creative or design-oriented projects you've worked on that relate to customer engagement.
Proofread and Edit: Before submitting your application, carefully proofread your documents for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at Consumer Additions and Consumer Exec
✨Showcase Your CRM Expertise
Be prepared to discuss your previous experience in CRM or lifecycle marketing, especially in a hospitality or multi-site environment. Highlight specific campaigns you've led and the results achieved to demonstrate your capability.
✨Understand the Brand's Customer Journey
Research the leisure and entertainment brand thoroughly. Familiarise yourself with their customer journey and think about how you can enhance it through effective CRM strategies. This will show your genuine interest and strategic thinking.
✨Prepare for Technical Questions
Since proficiency with modern CRM tools is essential, be ready to discuss the tools you’ve used and how you’ve leveraged them for segmentation, automation, and A/B testing. Providing examples of your analytical skills will also be beneficial.
✨Demonstrate Creativity in Problem-Solving
The role requires a creative approach to enhance customer experiences. Think of innovative ideas or campaigns you could propose during the interview that align with the brand’s vision, showcasing your design-oriented thinking.
