At a Glance
- Tasks: Lead CRM strategies to enhance customer loyalty and engagement for a premium apparel brand.
- Company: Join a leading premium apparel brand in the heart of London.
- Benefits: Enjoy a competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Collaborate with diverse teams to create seamless customer experiences.
- Why this job: Make a real impact on customer relationships and drive brand loyalty in a dynamic environment.
- Qualifications: 4+ years in CRM or lifecycle marketing, with strong analytical and communication skills.
The predicted salary is between 50000 - 65000 £ per year.
Exciting CRM Manager opportunity to join a premium apparel brand and take ownership of customer retention, loyalty, and lifecycle marketing across a global customer base. This role sits at the heart of the customer journey, developing data-driven CRM strategies that strengthen customer relationships, increase repeat purchasing, and maximise lifetime value. Working closely with Digital, Ecommerce, Brand, Retail, and Customer Experience teams, you will create highly personalised customer experiences that drive both engagement and commercial performance. This is an ideal opportunity for someone who combines strong analytical capabilities with creative customer storytelling and a passion for building meaningful long-term customer relationships.
Key Responsibilities
- CRM Strategy & Lifecycle Marketing
- Own and execute the global CRM and customer retention strategy.
- Develop and optimise customer lifecycle journeys across acquisition, onboarding, retention, and re-engagement.
- Manage the email marketing calendar, supporting product launches, campaigns, and key commercial trading periods.
- Deliver personalised communications that improve engagement and customer loyalty.
- Customer Retention & Loyalty
- Drive initiatives focused on increasing repeat purchase behaviour and customer lifetime value.
- Develop customer segmentation strategies based on behavioural and transactional data.
- Identify high-value customer groups and support personalised engagement programmes.
- Build strategies that strengthen long-term customer relationships and brand affinity.
- Customer Insights & Optimisation
- Analyse customer behaviour, campaign performance, and purchasing trends to identify growth opportunities.
- Deliver regular reporting and actionable insights to key stakeholders.
- Lead testing and optimisation programmes across customer journeys, messaging, and segmentation.
- Cross-Functional Collaboration
- Work closely with Digital, Ecommerce, Brand, Retail, and Customer Experience teams to ensure a consistent customer experience across all touchpoints.
- Support seamless customer journeys from acquisition through to retention and advocacy.
- Contribute customer insights that influence wider business and commercial decisions.
- Ensure CRM activity aligns with overall brand positioning and customer experience objectives.
Required Experience & Skills
- 4+ years of proven experience within CRM, lifecycle marketing, customer retention, or loyalty marketing within the premium or luxury lifestyle sector.
- Strong understanding of customer segmentation, automation, and personalised marketing strategies.
- Hands-on experience with CRM platforms such as Klaviyo, Salesforce Marketing Cloud, HubSpot, Braze, or similar.
- Excellent analytical skills with the ability to interpret customer data and translate insights into action.
- Experience managing email marketing programmes, customer journeys, and automated campaigns.
- Strong commercial awareness with a focus on customer lifetime value, retention, and revenue growth.
- Excellent communication and stakeholder management skills.
- Ability to work collaboratively across multiple departments within a fast-paced environment.
CRM Manager employer: Consumer Additions and Consumer Exec
Join a leading premium apparel brand in Central London as a CRM Manager, where you will thrive in a dynamic work culture that values creativity and collaboration. With a focus on employee growth, the company offers opportunities for professional development and a supportive environment that encourages innovative thinking. Enjoy the unique advantage of working in a vibrant city while contributing to meaningful customer relationships and driving commercial success.
Contact Details:
Consumer Additions and Consumer Exec Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Consumer Additions and Consumer Exec and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Consumer Additions and Consumer Exec are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Consumer Additions and Consumer Exec on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Consumer Additions and Consumer Exec. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Consumer Additions and Consumer Exec. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Consumer Additions and Consumer Exec:Show us that you’ve done your homework! In your application, briefly mention what you admire about Consumer Additions and Consumer Exec’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Consumer Additions and Consumer Exec
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Consumer Additions and Consumer Exec will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Consumer Additions and Consumer Exec, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
