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For Companies At a Glance
- Tasks: Lead the CRM loyalty programme to enhance customer engagement and drive revenue.
- Company: Join a fast-growing business in the Leisure & Hospitality sector with a strong reputation.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and senior leadership exposure.
- Why this job: Be part of a strategic role that combines data analysis and creativity to make a real impact.
- Qualifications: Minimum 2 years in CRM, with experience in digital projects and stakeholder management.
- Other info: Ideal for those passionate about apps and product development; entrepreneurial mindset is a plus.
The predicted salary is between 36000 - 60000 £ per year.
Consumer Additions are partnering with a well-backed and fast growth business in the Leisure & Hospitality space, to recruit a CRM Manager to their team. This role will work within a small team with senior leadership exposure, to own the app driven loyalty programme focused on driving customer engagement, footfall, and revenue. A strategic and data driven role, ideally suited for someone working with apps and passionate about product, either through online or bricks and mortar.
Job Duties:
- Drive CRM & Loyalty Strategy by setting and executing a data-led CRM plan aligned with commercial goals.
- Leverage Customer Insights by analysing member base to boost engagement, retention, and revenue.
- Optimise Campaigns by tracking performance, report key KPIs, and refine strategies for maximum impact.
- Create Engaging Content through email design, copywriting, and personalised offers to drive footfall.
- Continuously improve user experience and remove barriers to use for Loyalty & App Performance.
- Run targeted campaigns to grow new customer bases in new locations.
- Align CRM, app, website, and in-store content with marketing efforts.
Personal requirements:
- Min 2 years working in CRM and a track record of having delivered commercial goals through loyalty.
- Experience in managing digital projects (e.g. app creation), with the ability to put strategy into action.
- Confident in managing multiple senior stakeholders with clear articulation of your ideas.
- A relentless desire to improve KPIs against targets, using data to guide decisions and optimise tactics.
- Entrepreneurial mindset, proactive and resourceful.
- Excellent collaborator, communicator, and team player.
Contact Detail:
Consumer Additions and Consumer Exec Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Loyalty Manager
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and loyalty programmes, especially within the leisure and hospitality sector. This knowledge will help you engage in meaningful conversations during interviews and demonstrate your passion for the industry.
✨Tip Number 2
Network with professionals already working in CRM roles or related fields. Attend industry events or join online forums to connect with others who can provide insights and potentially refer you to opportunities at companies like us.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to drive customer engagement and improve KPIs in previous roles. Being able to articulate your successes will set you apart from other candidates.
✨Tip Number 4
Showcase your ability to collaborate with senior stakeholders by preparing examples of past experiences where you successfully communicated ideas and strategies. This will highlight your fit for a role that requires strong interpersonal skills.
We think you need these skills to ace CRM Loyalty Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a CRM Loyalty Manager. Familiarise yourself with the key duties mentioned in the job description, such as driving CRM strategy and leveraging customer insights.
Tailor Your CV: Customise your CV to highlight relevant experience in CRM and loyalty programmes. Emphasise your achievements in driving customer engagement and revenue, and ensure your skills align with the requirements listed in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for CRM and product management. Use specific examples from your past experiences to demonstrate how you have successfully executed data-led strategies and improved KPIs.
Highlight Your Data Skills: Since this role is data-driven, make sure to emphasise your analytical skills. Discuss any tools or methodologies you’ve used to track performance and optimise campaigns, as well as how you've leveraged data to inform your decisions.
How to prepare for a job interview at Consumer Additions and Consumer Exec
✨Showcase Your Data Skills
Since this role is heavily data-driven, be prepared to discuss your experience with data analysis. Bring examples of how you've used customer insights to drive engagement and revenue in previous roles.
✨Demonstrate Your Strategic Thinking
Prepare to talk about how you would develop and execute a CRM strategy that aligns with commercial goals. Think about specific campaigns you've led and the impact they had on business outcomes.
✨Engage with Your Content Creation Experience
Highlight your skills in creating engaging content for various platforms. Be ready to share examples of successful email campaigns or personalised offers you've designed that drove footfall.
✨Communicate Effectively with Stakeholders
This role requires managing multiple senior stakeholders, so practice articulating your ideas clearly. Prepare to discuss how you've collaborated with different teams to achieve common goals in past projects.
