Senior Marketing Executive

Consultiv Utilities operates as a business-to-business energy and water consultancy, providing procurement services and contracts to SME and corporates across the UK. Our aim is to deliver high quality, low cost, easy-to-understand products and services to our customers while nurturing our relationships with partners alike.

Consultiv Utilities are looking to recruit a Senior Marketing Executive (Maternity cover 9/12 months) role to help drive the brand to the next level. Our ideal candidate will be a self-motivated marketeer with a can-do attitude to play a key part in our future growth plans, further establishing the business as a leader in the energy market and promoting the brand to its maximum potential. Consultiv is committed to expanding the business's brand positioning and expanding into new product and location markets.

The role will incorporate a range of marketing activities including:

• Website updates
• SEO
• Digital paid ads
• Social media
• Customer and prospect communications
• Events
• New product launches
• Internal communications

Key responsibilities of the role:

• Coordinating marketing campaigns in support of business goals.
• Creating compelling marketing collateral to support customer retention, cross-selling activities, and new business sales.
• Working with colleagues across the business to contribute to specific projects.
• Updating the company’s website, suggesting changes and improvements.
• Supporting content planning and creation from blogs, guides, webinars to social media.
• Activating content across multiple platforms including website, social media, and PR.
• Supporting SEO activities and paid ad campaigns.
• Managing review sites such as Trustpilot and Google reviews.
• Being an ambassador of the Consultiv brand and sub-brands, helping to ensure consistency across the business.
• Analysing marketing metrics and making suggestions for improvements.
• Coordinating photography and video content.
• Supporting internal communications activities and projects.
• Supporting new product development and launches.
• Supporting event management activities, including exhibitions and conferences when needed.
• Tracking return on investment of marketing campaigns that you produce and launch.
• Helping to deliver the marketing plan and overall business strategy.
• Designing and creating relevant marketing materials.
• Providing bespoke assistance to specific areas of the business.
• Undertaking competitor research.
• Keeping track of market news and trends that can support marketing plans and activities.
• Helping manage social media channels (e.g., Twitter, Facebook, Instagram and LinkedIn) to enhance audience engagement.
• Liaising with external agencies and suppliers.
• Arranging the effective distribution of marketing materials.
• Developing relationships with key stakeholders, both internal and external.
• Helping to plan and implement the marketing strategy.
• Evaluating and reviewing marketing campaigns, advertising, and SEO to ensure the correct mediums are being used and campaigns are effective.
• Tracking marketing performance and return on investment and supporting with relevant reporting.
• Email marketing support for customer and prospect communications.
• Ad-hoc support for the wider marketing team.

Skills Required:

• Digital: Knowledge of digital marketing and website functionality, WordPress CMS, social media management experience (predominantly LinkedIn but including Twitter, Instagram and Facebook), knowledge of Hootsuite or other social media management tools, experience with Mailchimp or similar email marketing tools, CRM experience.
• Communication: Excellent B2B copywriting skills with the ability to transform technical information into effective marketing content, a track record delivering market-leading marketing communications, strong collaborative abilities and the capacity to cultivate positive working connections among various internal teams, good influencing and negotiation skills.
• Organisational: Highly organised and able to balance several different projects, creative with an eye for detail, able to analyse and process key information to make informed decisions.

Qualification/Experience:

• Ideally experience within the energy sector with an understanding of market knowledge.
• Ideally degree educated within a Marketing or Business discipline.
• At least 4 years’ experience working in a marketing department, preferably business to business.
• Highly computer literate and digitally savvy.
• Experience of working with a CRM system would be desirable.
• Digital Marketing experience and qualifications would be advantageous.

Benefits:

• Great basic salary
• 31 day holiday entitlement including bank holidays
• Regular incentives
• Free parking on site
• Digital perks
• Birthday holiday day off
• Refer a friend scheme
• Pension scheme
• Vitality Health Insurance
• Vitality Vision and Hearing
• Tusker Salary Sacrifice