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- Tasks: Lead exciting marketing campaigns for renewable energy solutions that engage and educate homeowners.
- Company: Join a forward-thinking company dedicated to sustainable energy and innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Make a real difference in the renewable energy sector while honing your marketing skills.
- Qualifications: Experience in B2C marketing, especially in renewable energy or home improvements.
- Other info: Dynamic team environment with a focus on creativity and results.
The predicted salary is between 28800 - 48000 £ per year.
Are you a successful, experienced Marketing Manager? Do you have proven B2C marketing experience in the home renewable energy sector? Are you confident delivering campaigns that engage homeowners and drive sales of solar PV, battery storage, and air source heat pumps?
As Marketing Manager, you will be responsible for the delivery and execution of the company’s marketing plan for privately funded home renewable energy solutions. You will implement targeted marketing activity, manage campaigns across multiple channels, and evaluate their effectiveness to continually improve results. This tactical role's focus will be to bring the strategy to life through effective campaign execution, content delivery, and performance measurement, ensuring homeowners are educated, engaged, and converted.
The Role
- Implement and deliver marketing campaigns for B2C renewable energy propositions (solar PV, battery storage, air source heat pumps).
- Execute brand awareness and lead generation activities, using data-driven insights to target key homeowner segments.
- Deliver online content across web, email, and social channels to support customer education and engagement.
- Work with the Leadership Team to align campaign activity with the agreed marketing strategy and business plan.
- Be customer-focused, creating engaging, results-driven campaigns from acquisition through to nurture and referral.
- Support referral mechanics, conversion optimisation, and SEO activity, with hands-on involvement in day-to-day execution.
- Monitor, track, and report campaign performance against KPIs, ensuring continual ROI and performance improvement.
- Conduct market and customer research to inform content and campaign refinement.
- Support the creation of sales collateral, PR, and promotional materials as required.
What we are looking for
- Hands-on experience across website content, SEO, PPC, email marketing, social media, and sales collateral.
- Extensive marketing experience, preferably in a B2C environment.
- Experience delivering multi-channel marketing campaigns, ideally in renewable energy, home improvements, or a similar consumer sector.
- Strong evidence of having developed and implemented effective customer-focused campaign activity.
- Commercial awareness and ability to track ROI.
- Solid project management skills with the ability to deliver on time and to budget.
- Strong communication and stakeholder management skills.
- Curious in nature and keen to understand the ‘why’ behind the ‘what’ and ‘how’.
- Organised, accountable and driven - self-motivated and not need (or want) to be micro-managed.
- Direct experience in B2C marketing within renewable energy or a related consumer-led sector is highly desirable.
Marketing Manager in Knowsley employer: Construction Resources Limited.
Contact Detail:
Construction Resources Limited. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Knowsley
✨Tip Number 1
Network like a pro! Get out there and connect with people in the renewable energy sector. Attend industry events, join relevant online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns, especially those related to B2C and renewable energy. Use this as a conversation starter during interviews to demonstrate your hands-on experience and results-driven approach.
✨Tip Number 3
Prepare for interviews by researching the company’s current marketing strategies. Be ready to discuss how you can enhance their campaigns using data-driven insights. This shows you’re not just interested in the role, but also invested in their success!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining our team. Plus, it’s a great way to ensure your application gets the attention it deserves. Let’s make your dream job a reality!
We think you need these skills to ace Marketing Manager in Knowsley
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Manager. Highlight your B2C marketing experience, especially in renewable energy, and showcase any campaigns you've successfully delivered that align with our focus on solar PV, battery storage, and air source heat pumps.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about renewable energy and how your skills can help us engage homeowners. Be specific about your experience with multi-channel campaigns and how you’ve driven results in previous roles.
Showcase Your Campaign Successes: When detailing your past experiences, don’t just list your responsibilities. Share concrete examples of successful campaigns you've managed, including metrics that demonstrate your impact. We love seeing how you've used data-driven insights to improve performance!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy to do!
How to prepare for a job interview at Construction Resources Limited.
✨Know Your Stuff
Make sure you brush up on the latest trends in renewable energy, especially in solar PV, battery storage, and air source heat pumps. Familiarise yourself with successful B2C marketing campaigns in this sector so you can discuss them confidently during the interview.
✨Showcase Your Campaign Success
Prepare specific examples of past marketing campaigns you've executed. Highlight your role, the strategies you implemented, and the results achieved. Use metrics to demonstrate your impact, such as increased engagement or sales conversions.
✨Be Data-Driven
Since the role requires a focus on data-driven insights, be ready to discuss how you've used analytics to inform your marketing decisions. Bring examples of how you've tracked KPIs and adjusted campaigns based on performance data.
✨Engage with Questions
Prepare thoughtful questions about the company's marketing strategy and how they measure success. This shows your genuine interest in the role and helps you understand how you can contribute to their goals.
