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- Tasks: Lead exciting marketing campaigns for renewable energy solutions that engage and educate homeowners.
- Company: Join a forward-thinking company dedicated to sustainable home energy solutions.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Make a real difference in the renewable energy sector while honing your marketing skills.
- Qualifications: Proven B2C marketing experience, especially in renewable energy or home improvements.
- Other info: Dynamic team environment with a focus on innovation and results.
The predicted salary is between 36000 - 60000 £ per year.
Are you a successful, experienced Marketing Manager? Do you have proven B2C marketing experience in the home renewable energy sector? Are you confident delivering campaigns that engage homeowners and drive sales of solar PV, battery storage, and air source heat pumps?
As Marketing Manager, you will be responsible for the delivery and execution of the company’s marketing plan for privately funded home renewable energy solutions. You will implement targeted marketing activity, manage campaigns across multiple channels, and evaluate their effectiveness to continually improve results. This tactical role's focus will be to bring the strategy to life through effective campaign execution, content delivery, and performance measurement, ensuring homeowners are educated, engaged, and converted.
The Role
- Implement and deliver marketing campaigns for B2C renewable energy propositions (solar PV, battery storage, air source heat pumps).
- Execute brand awareness and lead generation activities, using data-driven insights to target key homeowner segments.
- Deliver online content across web, email, and social channels to support customer education and engagement.
- Work with the Leadership Team to align campaign activity with the agreed marketing strategy and business plan.
- Be customer-focused, creating engaging, results-driven campaigns from acquisition through to nurture and referral.
- Support referral mechanics, conversion optimisation, and SEO activity, with hands-on involvement in day-to-day execution.
- Monitor, track, and report campaign performance against KPIs, ensuring continual ROI and performance improvement.
- Conduct market and customer research to inform content and campaign refinement.
- Support the creation of sales collateral, PR, and promotional materials as required.
What we are looking for
- Hands-on experience across website content, SEO, PPC, email marketing, social media, and sales collateral.
- Extensive marketing experience, preferably in a B2C environment.
- Experience delivering multi-channel marketing campaigns, ideally in renewable energy, home improvements, or a similar consumer sector.
- Strong evidence of having developed and implemented effective customer-focused campaign activity.
- Commercial awareness and ability to track ROI.
- Solid project management skills with the ability to deliver on time and to budget.
- Strong communication and stakeholder management skills.
- Curious in nature and keen to understand the ‘why’ behind the ‘what’ and ‘how’.
- Organised, accountable and driven - self-motivated and not need (or want) to be micro-managed.
- Direct experience in B2C marketing within renewable energy or a related consumer-led sector is highly desirable.
Marketing Manager in Huyton employer: Construction Resources Limited.
Contact Detail:
Construction Resources Limited. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Huyton
✨Tip Number 1
Network like a pro! Get out there and connect with people in the renewable energy sector. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns, especially those related to B2C and renewable energy. Use this as a conversation starter during interviews to demonstrate your hands-on experience and results-driven approach.
✨Tip Number 3
Prepare for interviews by researching the company’s current marketing strategies. Be ready to discuss how you can enhance their campaigns using data-driven insights. This shows you’re not just interested in the role, but also invested in their success!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who take the initiative to engage directly with us. Plus, it gives you a chance to showcase your enthusiasm for the role right from the start!
We think you need these skills to ace Marketing Manager in Huyton
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Manager. Highlight your B2C marketing experience, especially in renewable energy, and showcase any campaigns you've successfully delivered that align with our focus on solar PV, battery storage, and air source heat pumps.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about renewable energy and how your skills can help us engage homeowners. Be specific about your achievements and how they relate to the job description.
Showcase Your Campaign Successes: In your application, don’t just list your responsibilities; share your successes! Include metrics and KPIs from past campaigns to demonstrate your ability to drive results and improve ROI. We love data-driven insights!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates about your application status. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Construction Resources Limited.
✨Know Your Stuff
Make sure you brush up on your knowledge of B2C marketing, especially in the renewable energy sector. Be ready to discuss specific campaigns you've executed and how they drove results. This shows you're not just familiar with the industry but have hands-on experience.
✨Showcase Your Campaign Success
Prepare to share examples of successful marketing campaigns you've managed. Highlight your role in the execution, the strategies you used, and the measurable outcomes. Use data to back up your claims, as this will demonstrate your ability to track ROI effectively.
✨Be Customer-Focused
Emphasise your understanding of customer needs and how you've tailored campaigns to engage homeowners. Discuss how you've used insights from market research to refine your strategies. This will show that you can create engaging, results-driven campaigns that resonate with the target audience.
✨Ask Smart Questions
Prepare thoughtful questions about the company's marketing strategy and future goals. This not only shows your interest in the role but also your strategic thinking. Asking about their current challenges in the renewable energy market can also give you insight into how you can contribute.
