At a Glance
- Tasks: Transform data into actionable insights to drive sales performance and support strategic decisions.
- Company: Join CITB, a respected organisation shaping the future of UK construction.
- Benefits: Enjoy 25 days holiday, generous pension, professional development, and paid volunteering days.
- Other info: Hybrid working available with excellent career growth opportunities.
- Why this job: Be at the heart of commercial operations and make a real impact on growth objectives.
- Qualifications: Experience in sales reporting, project management, and digital sales processes is essential.
The predicted salary is between 53303 - 53303 £ per year.
Hours of Work: Full-time (35 hours per week)
Working Pattern: Monday to Friday, 7 hours per day
Contract: Permanent
Grade: SC4
Target Salary: £53,303 per annum
Location: Any CITB office with hybrid working
Provisional Interview Dates: Monday 14th and Friday 18th September 2026
About the Role
We're looking for a highly motivated Sales Reporting & Insight Manager to join our National Construction College (NCC) team. This is a pivotal role for someone who thrives on turning data and trends into meaningful commercial insight. Working closely with the Head of Business Development, you'll establish and drive a data-led approach to sales performance, forecasting and operational delivery across NCC, supporting informed decision-making and helping us achieve ambitious growth objectives.
You'll be at the heart of our commercial operation, coordinating activity across Sales, Marketing, Digital and Operational teams, ensuring performance is measurable, customer journeys are streamlined, and business opportunities are identified and maximised.
Responsibilities
- Drive sales performance and forecasting
- Develop and maintain robust, data-driven sales reporting across NCC products and centres and projects
- Analyse trends, conversion rates and pipeline performance to identify opportunities and risks
- Support sales forecasting and provide recommendations to address performance gaps
- Deliver clear and actionable insights to support strategic decision-making
- Align account management and sales activity with commercial priorities
- Lead reporting, systems and data improvement
- Act as the key liaison between Business Development and BI teams to enhance Power BI reporting
- Support the implementation and optimisation of CRM and booking systems, representing the needs and improvements of NCC
- Improve data quality, integration and visibility across sales, booking and delivery functions
- Identify opportunities to automate reporting and improve operational efficiency
- Provide project management expertise for transformation initiatives
- Partner with Marketing and Communications
- Build strong relationships with Marketing and Communications teams to ensure activity aligns with commercial goals
- Define campaign requirements based on recruitment cycles, programme demand and sales priorities
- Monitor campaign effectiveness, lead generation, conversion performance and return on investment
- Use insight to challenge, refine and improve marketing activity
- Improve customer journeys and operational processes
- Review and enhance sales and booking processes to improve data capture and user experience
- Support annual sales planning and delivery cycles
- Promote digital-first approaches that simplify customer interactions
- Deliver key business projects
- Support and coordinate high-profile projects including website enhancements, new programme launches and mobilisation, CRM and booking system implementation
- Manage stakeholders, timelines and dependencies to ensure successful delivery
- Support strategic decision-making
- Build strong working relationships across Sales, Operations, Marketing, Finance and Digital teams
- Provide high-quality information, reports and insight to support business decisions
- Drive a culture of continuous improvement through data, feedback and performance management
Qualifications
What we’re looking for:
Essential
- Clear and proven successful Apprenticeship recruitment experience and Account Management experience in a business-to-business environment
- Project Management experience around programme and system implementation, bringing new products to market and systems implementation
- Experience of digital sales process, web sales management
- Experience of the mechanisms for promotion of products or programmes and working with marketing teams
- Success in working to KPIs and financial targets, delivering insights that support growth
- Exceptional written and presentation skills for formal papers, KPI narrative and experience in delivering briefing sessions
- Exceptional experience of employer engagement creation
- Experience of insights of end-to-end client engagement and sales funnel, CRM systems
- Analysis of Management Information Systems to monitor progression towards achievement targets and reporting
- MS Office skills packages, using technology such as laptops and tablets
- Experience in being responsible for own workload
Desirable
- Working within a client contract role, to measure KPIs against contract
- Degree or level 6 qualification
- Experience of developing sales strategies
- A working knowledge of CITB/NCC products and services to support employers
Why join CITB?
- 25 days holiday + bank holidays
- 3 additional days Christmas shutdown
- Generous pension scheme (up to 9% employer contribution)
- Life assurance (4x salary)
- 2 paid volunteering days per year
- Professional development & funded training qualifications
- Employee Assistance Programme
- Be part of a respected organisation shaping the future of UK construction
Closing Date
Please note that we reserve the right to close the vacancy prior to the stated closing date. Applications will be reviewed on an ongoing basis, therefore early applications are encouraged to avoid disappointment.
Sales Reporting & Insight Manager - Permanent employer: Construction Industry Training Board
CITB is an exceptional employer that champions fairness, inclusion, and respect within the construction sector. With a strong focus on employee growth, offering 25 days of holiday plus bank holidays, a generous pension scheme, and professional development opportunities, CITB fosters a collaborative work culture where your contributions can make a meaningful impact on the future of construction skills in the North West. The flexibility of mobile working and the chance to engage with diverse stakeholders further enhance the appeal of this role.
Contact Details:
Construction Industry Training Board Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Sales Reporting & Insight Manager - Permanent
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Reporting & Insight Manager - Permanent at Construction Industry Training Board, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Construction Industry Training Board. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Reporting & Insight Manager - Permanent. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Reporting & Insight Manager - Permanent
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Construction Industry Training Board:When writing your cover letter, make sure to tailor your message specifically for Construction Industry Training Board. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Construction Industry Training Board
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Construction Industry Training Board that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Construction Industry Training Board that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Construction Industry Training Board’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
