Marketing Executive/Senior Executive in Kent, West Malling

Job Description Marketing Executive Office Based Are you a Marketing Executive who loves creating content and bringing ideas to life? Would you like a varied marketing role where one minute you could be discussing ideas with the MD and the next editing content in Photoshop or working on a new campaign? We are recruiting for a growing specialist business looking for a talented and ambitious Marketing Executive to join its small, collaborative marketing team. This is a varied role and would suit someone who enjoys being involved across all areas of marketing rather than being restricted to one particular channel. You could be writing a case study in the morning, speaking to internal teams about lead performance later that day and then jumping into Photoshop to make an adjustment to a brochure or social graphic. Content & Copywriting Writing will be a major part of the role, including: Website content Partnership content Advertising editorials Social media content You'll need to be able to take information from different people within the business and turn it into clear, engaging content. Campaigns & Email Marketing Working closely with the Head of Marketing, you'll help plan and deliver campaigns across different channels. Social Media & Video You'll help create engaging social content across the company's channels, including: Organising filming with people across the business Helping film and edit video content Editing longer-form videos Previous TikTok experience would be a bonus, but isn't essential. The company already has established templates and branding, so you'll mainly be making adjustments and creating marketing assets using tools such as: Adobe Photoshop This could include social graphics, web banners, flyers, brochures, adverts and video content. Website, SEO & Digital Marketing You'll also get involved with the performance of the company website and wider digital marketing activity. Reviewing website performance and identifying areas for improvement Basic SEO optimisation Website landing pages Content clusters SEO and AEO content Google Analytics and other Google marketing tools Supporting Google PPC activity Monitoring links, traffic and campaign performance You don't need to be an SEO or PPC specialist, but a basic understanding would be useful. Events & Advertising Events and webinars Pre and post-event marketing Advertising partners Advertising content Occasional attendance at events may be required. You'll need strong copywriting skills and the ability to adapt your writing for different audiences and channels. Comfortable asking questions and asking for help when needed Comfortable receiving feedback and coaching Creative with a good eye for detail You'll ideally have around 1–2 years' marketing experience, although the quality of your experience and your potential are more important than simply ticking every box. A degree in Marketing, English Literature, Media, Journalism, History or a similar subject could also be useful, particularly where you can demonstrate strong written communication skills. If you've got exposure to around 75% of the role, can demonstrate excellent writing ability and have the personality and initiative to learn the rest, we'd still really like to hear from you. You'll work closely with an experienced Head of Marketing, have exposure across the business and be encouraged to learn, test ideas and gradually take ownership of more campaigns and channels. If you're looking for a varied marketing role where you'll be able to contribute ideas, develop your skills and make an impact, we'd love to hear from you.