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- Tasks: Plan and execute Facebook/Instagram lead campaigns to generate quality enquiries.
- Company: Join a dynamic team focused on innovative marketing strategies.
- Benefits: Competitive salary, flexible hours, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on data-driven decisions and continuous improvement.
- Why this job: Make a real impact by optimising campaigns and driving lead generation success.
- Qualifications: Strong experience with Meta Ads and proven lead generation results required.
The predicted salary is between 40000 - 55000 £ per year.
Scope of Work
- Core Responsibilities
- Lead Generation
- Plan and run Facebook / Instagram lead campaigns
- Generate consistent monthly enquiry volume
- Improve lead quality, not just quantity
- Reduce CPL
- Improve ROAS / CAC efficiency
- Manage and optimise ad budgets daily
- Launch new campaigns, creatives, offers, landing pages
- A/B test audiences, hooks, creatives, copy
- Daily / weekly reporting: Leads, CPL, Spend, Conversion rate, Show-up rate, Sales ROI
- Work with sales team to improve lead follow-up speed
- Improve booking rate / trial attendance
What Success Looks Like
- Every month leads delivered
- CPL controlled
- Fast reaction when results drop
- Constant testing and improvement
- No excuses, data-driven decisions
- Think like owner, not employee
Candidate Requirements
- Strong Meta Ads hands-on experience
- Proven lead generation results
- Understand CPL / CAC / ROI
- Analytical and aggressive optimiser
- Able to work independently
Performance Marketing Manager (Lead Generation) employer: Consortium for Clinical Research and Innovation Singapore
Contact Detail:
Consortium for Clinical Research and Innovation Singapore Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager (Lead Generation)
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or other platforms. Let them know you're on the hunt for a Performance Marketing Manager role. You never know who might have a lead or a referral that could land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best lead generation campaigns, especially those using Facebook and Instagram. This will give potential employers a taste of what you can do and how you think like an owner, not just an employee.
✨Tip Number 3
Prepare for interviews by brushing up on your data-driven decision-making skills. Be ready to discuss how you've improved CPL and ROAS in past roles. Use specific examples to demonstrate your analytical mindset and aggressive optimisation strategies.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and take the initiative to connect with us directly.
We think you need these skills to ace Performance Marketing Manager (Lead Generation)
Some tips for your application 🫡
Show Off Your Experience: When you're writing your application, make sure to highlight your hands-on experience with Meta Ads. We want to see those proven lead generation results, so don’t hold back on the details!
Be Data-Driven: Since we love data-driven decisions, include specific metrics in your application. Talk about your successes with CPL, CAC, and ROI. Numbers speak louder than words, so let them do the talking for you!
Tailor Your Application: Make sure your application is tailored to the role. Use the language from the job description to show us you understand what we're looking for. It’ll help you stand out and show that you’re a perfect fit!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy – just a few clicks and you’re done!
How to prepare for a job interview at Consortium for Clinical Research and Innovation Singapore
✨Know Your Metrics
Before the interview, brush up on key performance indicators like CPL, CAC, and ROAS. Be ready to discuss how you've improved these metrics in past roles, as this will show your analytical skills and understanding of what drives success in lead generation.
✨Showcase Your Campaigns
Prepare to talk about specific Facebook and Instagram campaigns you've managed. Highlight your role in planning, executing, and optimising these campaigns, and be ready to share results that demonstrate your ability to generate quality leads.
✨Emphasise A/B Testing Experience
Since the role involves constant testing, come equipped with examples of A/B tests you've conducted. Discuss what you tested, the outcomes, and how those insights led to improved campaign performance. This shows you're data-driven and always looking to optimise.
✨Collaboration is Key
Mention your experience working with sales teams to improve lead follow-up and booking rates. Share specific instances where your collaboration led to better results, as this will highlight your ability to think like an owner and contribute to overall business success.