At a Glance
- Tasks: Lead demand generation strategies and optimise campaigns for growth.
- Company: Join a leading B2B SaaS company with a world-class team.
- Benefits: Enjoy competitive pay, unlimited PTO, and comprehensive health benefits.
- Other info: Opportunity to mentor and grow a small team as we scale.
- Why this job: Shape the future of demand gen while making a real impact.
- Qualifications: 4-8 years in B2B SaaS growth and proven campaign design experience.
The predicted salary is between 60000 - 80000 £ per year.
The Role As Console's Demand Gen Lead, you'll build the system that fills the top of our funnel and keeps it moving.
You'll define the strategy, run the experiments, and turn what works into repeatable pipeline.
You'll own paid and organic demand channels, design nurture campaigns, and work closely with Sales to make sure leads are worked.
This role is for someone who has helped build demand gen before, maybe as a founder, maybe as an early marketing hire, or maybe as someone who has started leading a small team and wants to scale that experience further.
You love building from zero and get genuinely excited about a funnel that converts.
If you've worn the demand gen hat before and want to own both strategy and execution while helping shape the future of the function, this is your next move.
What You’ll Do Own full-funnel growth: Plan, launch, and optimize campaigns across awareness, demand gen, and pipeline acceleration.
Run rapid experimentation: Develop and own a structured testing engine across new channels, messaging, creative, landing pages, and funnel improvements.
Drive measurable pipeline: Build high-quality leads and opportunities across paid and non-paid channels, optimizing for CAC, conversion, and velocity.
Analyze and report impact: Surface insights, build hypotheses, and make data-backed recommendations to guide strategy.
Partner closely with Sales and GTM leadership: Ensure leads are worked effectively and feedback loops between Marketing and Sales stay tight.
Help build and mentor the demand gen function over time, including the opportunity to manage and grow a small team as the company scales.
About You 4-8 years in B2B Saa S growth, demand gen, or performance marketing (early-stage and high-growth strongly preferred).
Proven ability to design and ship full-funnel campaigns across multiple channels.
Strong analytical rigor: comfortable pulling data, interpreting funnel performance, and making fast decisions.
Creative problem-solver who can generate test ideas and turn successful experiments into scalable playbooks.
High ownership, comfortable with ambiguity, and motivated by impact over process.
Experience with attribution, funnel instrumentation, and experimentation frameworks (GA4, GTM, SQL a plus).
Prior people management experience is a plus, but not required.
We’re especially interested in candidates who have demonstrated strong ownership, mentorship, and leadership potential.
Why join Console?
Product-market fit : We have built the leading product in our category, in a massive market.
We've hit an inflection point and are on track to build a generational company.
World-class team : We seek high agency contributors who are comfortable navigating ambiguity, ruthlessly prioritize what matters and are action-biased.
Grow with us : We reward impact, not credentials or years of experience.
We intend to grow talent from within as we scale up.
Competitive pay and benefits : top compensation with full benefits including: Comprehensive health, dental, and vision insurance Unlimited PTO 401(k) Equity Meals provided daily in office #J-18808-Ljbffr
Demand Gen Lead in Tipton employer: Console
At Console, we pride ourselves on being an exceptional employer that fosters a dynamic and collaborative work culture. As a Demand Gen Lead, you will not only have the opportunity to drive impactful marketing strategies but also benefit from our commitment to employee growth through mentorship and leadership pathways. Located in a vibrant tech hub, we offer a fast-paced environment where innovation thrives, ensuring that your contributions are recognised and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Gen Lead in Tipton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Console and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Console are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Console on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Console. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Demand Gen Lead in Tipton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Console. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Console:Show us that you’ve done your homework! In your application, briefly mention what you admire about Console’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Console
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Console will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Console, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
