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For Companies At a Glance
- Tasks: Lead marketing strategy and performance for LOD and Consilio across the UK and Europe.
- Company: Join a dynamic team at a leading legal services firm with a global presence.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Make a significant impact on brand growth and marketing innovation in a fast-paced environment.
- Qualifications: 10-12 years of B2B marketing experience, preferably in legal services or tech.
- Other info: Collaborate with senior leaders and manage a high-performing marketing team.
The predicted salary is between 43200 - 72000 £ per year.
Overview
The Director of Marketing UK/ Europe reports to the global Vice President and is responsible for leading marketing for LOD and Consilio across the UK and Europe. The role includes but is not limited to marketing strategy, senior stakeholder collaboration and leadership, revenue-focused marketing performance and optimisation, brand growth, budget ownership, and team management and development. For Consilio, demonstrate expertise in B2B marketing to best meet corporate and law firm client needs; for LOD, bring a mix of B2B and B2C marketing experience as the business acquires and retains both Corporate clients and individual lawyers.
This is a hybrid role based in our London office.
Responsibilities
Strategy
- Create marketing strategies for LOD and Consilio to support business objectives, drive revenue, and facilitate a high performing marketing function
- Operate with a clear strategic vision, using it as a compass to embed marketing best practice and a high performing team
- Devise strategic campaigns to effectively meet specific areas of business need or focus, i.e. product launches or new market opportunities
- Lead strategic positioning initiatives from initial research to execution of market-facing materials
- Create channel strategies, i.e. content or events, to reinforce the overarching marketing strategies
- Tailor global marketing strategies and outputs to meet regional needs. Equally, use regional presence and market strength to support broader global initiatives.
Senior leadership
- Partner with senior business leaders within region, collaborating to ensure marketing delivers in support of their objectives
- Manage senior stakeholders across business units to coalesce diverse view points and varied needs into unified marketing outputs
- Advocate for regional requirements with global marketing leadership and across the global marketing team
- Operate strategically and commercially to successfully manage the expectations of a multitude of regional and global leaders
- Oversee the work of two Marketing Managers, their performance, and their career development
- Collaborate with cross-functional teams within global marketing to drive initiatives to completion across functions
Performance
- Deliver positive ROI across the full mix of marketing channels
- Oversee cross-functional marketing teams to optimise performance by channel
- Use marketing as an effective tool to drive website traffic, acquire and retain new clients and lawyers, boost brand awareness, and uplift engagement
- Confidently leverage data and analytics to inform decisions and improve campaign effectiveness
Brand
- Oversee brand positioning, messaging, identity, and creative execution across all on and offline channels
- Grow and maintain the strength of the brand as a solid foundation for all marketing activity
- Protect and defend the brand in all initiatives across a range of channels
Budget and reporting
- Own the marketing budget and ensure efficient allocation of resources
- Report on KPIs, campaign performance, and strategic outcomes to senior leadership
- Manage agency relationships, event relationship, and other external partners
Qualifications
- At least 10–12 years of progressive marketing experience, preferably with a proven track record in legal services and or legal tech
- Deep understanding of B2B marketing, especially tailored to corporate clients and law firms
- Demonstrated success in developing and executing marketing strategies/ campaigns, preferably across the UK and European markets
- Experience in revenue-focused marketing including performance tracking, data analysis, and funnel optimization
- Stronganalytical mindset, with experience in using data to inform strategy and optimize campaigns
- Ownership of marketing budgets, with a focus on cost-efficiency and strategic investment
- Skilled in brand positioning and growth in competitive B2B environments
- Strong ability to collaborate with senior stakeholders, including executive leadership, sales, and product teams
- Experience in leading and developing high-performing marketing teams
- Exceptional written and verbal communication skills, with the ability to craft compelling messaging for diverse audiences
- Experience with SaaS solutions strongly preferred
- Experience with Salesforce and Marketo desirable
- Degree in Marketing, Business, Communications, or a related field desirable
Consilio, LLC is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
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Director, Marketing UK / Europe employer: Consilio
Contact Detail:
Consilio Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Marketing UK / Europe
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their marketing strategies and be ready to discuss how your experience aligns with their goals. We want you to shine and show them why you're the perfect fit!
✨Tip Number 3
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. We recommend mentioning something specific from your conversation to make it personal.
✨Tip Number 4
Apply through our website for the best chance! We’re always on the lookout for talent that fits our culture and values. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Director, Marketing UK / Europe
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Director, Marketing UK/Europe. Highlight your B2B marketing experience and any relevant achievements that align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your strategic vision and how you can drive revenue-focused marketing performance. Don’t forget to mention your experience in managing teams and collaborating with senior stakeholders.
Showcase Your Analytical Skills: Since this role requires a strong analytical mindset, be sure to include examples of how you've used data to inform your marketing strategies. This will demonstrate your ability to optimise campaigns and deliver positive ROI.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Consilio
✨Know Your Marketing Strategies
Before the interview, brush up on your knowledge of both B2B and B2C marketing strategies. Be ready to discuss how you would create tailored marketing strategies for LOD and Consilio, focusing on revenue generation and brand growth.
✨Showcase Your Leadership Skills
Prepare examples that highlight your experience in leading high-performing teams and collaborating with senior stakeholders. Think about specific instances where you successfully managed diverse viewpoints to achieve unified marketing outputs.
✨Data-Driven Decision Making
Since this role requires a strong analytical mindset, be prepared to discuss how you've used data and analytics to inform your marketing strategies. Bring examples of how you've optimised campaigns based on performance tracking and data analysis.
✨Budget Management Know-How
Familiarise yourself with budget management principles, as you'll need to demonstrate your ability to own and allocate marketing budgets efficiently. Be ready to discuss past experiences where you maximised ROI through strategic investment.
