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- Tasks: Lead marketing strategy and drive revenue growth across the UK and Europe.
- Company: Join Consilio LLC, a dynamic player in legal services with a hybrid work culture.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Why this job: Make a real impact by shaping marketing strategies in a fast-paced environment.
- Qualifications: 10-12 years of marketing experience, preferably in legal services or tech.
- Other info: Collaborate with senior leaders and manage a high-performing team.
The predicted salary is between 43200 - 72000 £ per year.
Join to apply for the Director, Marketing UK/Europe role at Consilio LLC
The Director of Marketing UK/ Europe reports to the global Vice President and is responsible for leading marketing for LOD and Consilio across the UK and Europe. The role includes but is not limited to marketing strategy, senior stakeholder collaboration and leadership, revenue-focused marketing performance and optimisation, brand growth, budget ownership, and team management and development. For Consilio, demonstrate expertise in B2B marketing to best meet corporate and law firm client needs; for LOD, bring a mix of B2B and B2C marketing experience as the business acquires and retains both Corporate clients and individual lawyers.
This is a hybrid role based in our London office.
Responsibilities
Strategy
- Create marketing strategies for LOD and Consilio to support business objectives, drive revenue, and facilitate a high performing marketing function
- Operate with a clear strategic vision, using it as a compass to embed marketing best practice and a high performing team
- Devise strategic campaigns to effectively meet specific areas of business need or focus, i.e. product launches or new market opportunities
- Lead strategic positioning initiatives from initial research to execution of market-facing materials
- Create channel strategies, i.e. content or events, to reinforce the overarching marketing strategies
- Tailor global marketing strategies and outputs to meet regional needs. Equally, use regional presence and market strength to support broader global initiatives.
Senior Leadership
- Partner with senior business leaders within region, collaborating to ensure marketing delivers in support of their objectives
- Manage senior stakeholders across business units to coalesce diverse view points and varied needs into unified marketing outputs
- Advocate for regional requirements with global marketing leadership and across the global marketing team
- Operate strategically and commercially to successfully manage the expectations of a multitude of regional and global leaders
- Oversee the work of two Marketing Managers, their performance, and their career development
- Collaborate with cross-functional teams within global marketing to drive initiatives to completion across functions
Performance
- Deliver positive ROI across the full mix of marketing channels
- Oversee cross-functional marketing teams to optimise performance by channel
- Use marketing as an effective tool to drive website traffic, acquire and retain new clients and lawyers, boost brand awareness, and uplift engagement
- Confidently leverage data and analytics to inform decisions and improve campaign effectiveness
Brand
- Oversee brand positioning, messaging, identity, and creative execution across all on and offline channels
- Grow and maintain the strength of the brand as a solid foundation for all marketing activity
- Protect and defend the brand in all initiatives across a range of channels
Budget and Reporting
- Own the marketing budget and ensure efficient allocation of resources
- Report on KPIs, campaign performance, and strategic outcomes to senior leadership
- Manage agency relationships, event relationship, and other external partners
Qualifications
- At least 10–12 years of progressive marketing experience, preferably with a proven track record in legal services/ staffing and or legal tech
- Deep understanding of B2B marketing, especially tailored to corporate clients and law firms
- Demonstrated success in developing and executing marketing strategies/ campaigns, preferably across the UK and European markets
- Must have experience working with websites and localizing promotional copy for Germany and France (no need to speak the language but need to know how to manage the process)
- Experience in revenue-focused marketing including performance tracking, data analysis, and funnel optimization
- Strong analytical mindset, with experience in using data to inform strategy and optimize campaigns
- Ownership of marketing budgets, with a focus on cost-efficiency and strategic investment
- Skilled in brand positioning and growth in competitive B2B environments
- Strong ability to collaborate with senior stakeholders, including executive leadership, sales, and product teams
- Experience in leading and developing high-performing marketing teams
- Exceptional written and verbal communication skills, with the ability to craft compelling messaging for diverse audiences
- Experience with SaaS solutions strongly preferred
- Experience with Salesforce and Marketo desirable
- Degree in Marketing, Business, Communications, or a related field desirable
Consilio, LLC is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
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Director, Marketing UK/Europe employer: Consilio LLC
Contact Detail:
Consilio LLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Marketing UK/Europe
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Show off your skills in interviews! Prepare to discuss your past marketing strategies and how they drove revenue. We want to hear about your successes and how you can bring that magic to our team.
✨Tip Number 3
Research the company inside out! Understand our brand, values, and recent campaigns. When you walk into that interview, we want to see that you’re genuinely excited about what we do and how you can contribute.
✨Tip Number 4
Don’t forget to follow up! After your interview, shoot us a quick thank-you email. It shows your enthusiasm and keeps you fresh in our minds as we make our decision.
We think you need these skills to ace Director, Marketing UK/Europe
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Director, Marketing UK/Europe. Highlight your experience in B2B marketing and any specific achievements that align with the responsibilities listed in the job description.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your strategic vision and how your past experiences have prepared you for this role. Don’t forget to mention your understanding of the legal services market!
Showcase Your Analytical Skills: Since data-driven decision-making is key for this position, be sure to include examples of how you've used analytics to inform your marketing strategies. This will demonstrate your analytical mindset and ability to drive revenue-focused performance.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Consilio LLC
✨Know Your Marketing Strategies
Make sure you’re well-versed in the latest marketing strategies, especially those relevant to B2B and legal services. Be ready to discuss how you've successfully developed and executed campaigns that drove revenue and brand growth in your previous roles.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical mindset by discussing specific examples where data informed your marketing decisions. Highlight how you’ve used analytics to optimise campaigns and track performance, as this is crucial for the role.
✨Engage with Stakeholders
Since collaboration with senior stakeholders is key, think of instances where you’ve successfully partnered with executives or cross-functional teams. Be ready to share how you managed expectations and unified marketing outputs across different business units.
✨Budget Management Know-How
Brush up on your experience with budget ownership. Be prepared to talk about how you’ve efficiently allocated resources in past roles and how you’ve ensured a positive ROI across various marketing channels.
