PPC/Paid Search Executive

Your role will be to deliver paid media campaigns for our clients in the legal sector. You will be working in a busy Marketing Services team that manages around 30 paid search projects (across Google, Bing, and social networks). There is plenty of opportunity to increase this number. We’re expanding the team, so it’s a really exciting time to join.

You will have 2+ years of Paid Search experience.

Why would you want to work for us? At Conscious, work is believed to be a thing you do, not a place you go, meaning we’re fully flexible. That being said, there are plenty of opportunities to socialise with the team if that’s what you’re into, and we have a pretty great office in the centre of Bristol, close to St Nick’s market.

Other benefits include:

• Salary dependent on experience but expected to be in the range of £30,000 - £35,000
• 25 days holiday + Celebration Day + 8 bank holidays
• Contributory Pension (3% from Conscious, 5% from you)
• Healthcare insurance, life insurance and critical illness protection (all after probation has been passed)
• Flexible working with a 3/2 split from home/office
• 2 paid days charity work allowance per year
• Awesome staff area
• Free eye tests
• MVP recognition programme with rewards
• Long Service rewards and recognition
• A staff referral scheme giving you the opportunity to earn up to £500 for recommending a friend.
• A fun, sociable and dog friendly office
• Free fruit and other office snacks and drinks
• Company socials and an annual two-day conference

Main Responsibilities:

• Managing PPC campaigns including the strategy, design, implementation, SEO, and analysis of ad performance.
• Prospect proposals, including keyword research and landing page analysis
• Set up and day to day management of campaigns (paid search, video, display and paid social)
• Building and optimising campaigns
• Keyword analysis
• Competitor analysis
• Creating ad copy
• Set up and management of tracking
• Monitoring quality score & key metrics
• DSAs
• A/B testing
• Budget oversight, forecasting and management
• Produce monthly reports using Google Data Studio outlining work done, analysing campaign performance and making recommendations for improvements
• Communicating with other teams, including Account Managers, Client Services and Production to ensure work is properly briefed and progressed.
• Be professionally aware of the latest developments in PPC and paid media, and the latest thinking on best practice
• Stay up to date with all Google Ads certifications

Required Skills:

• Experience in either a PPC or related digital marketing role
• Knowledge of Google Ads, Bing Ads, Facebook Ads, Google Analytics etc
• Knowledge of best practice for CRO
• You’re a great communicator - written and verbal communication
• Analytical approach to work, focused on delivering ROI
• Ability to multi-task and take ownership of your projects

If you’re a graduate, you’ll probably be able to demonstrate lots of these skills, so if you’re looking to get your foot in the door at a digital marketing agency, we could be the company for you.

Nice to Have:

• A basic understanding of the legal market, trends and services provided by lawyers/solicitors
• Experience of using products such as Google Data Studio
• Experience of setting up tracking in Google Tag Manager

Location: Hybrid working with an office base in Runway East Bristol Bridge, 1 Victoria Street, Bristol, BS1 6AA or another office in central Bristol should we ever move.

Hours of Work: Monday to Friday. 37.5 hours per week. 9.00am to 5.30pm (unless otherwise agreed).