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- Tasks: Plan and execute marketing campaigns to boost brand awareness and employee engagement.
- Company: Join Connolly, a respected building contractor in the social housing sector.
- Benefits: Competitive salary, creative work environment, and opportunities for professional growth.
- Why this job: Be a brand champion and make a real impact in a dynamic industry.
- Qualifications: Strong communication skills and experience in social media management.
- Other info: Collaborative culture with a focus on innovation and creativity.
The predicted salary is between 36000 - 60000 £ per year.
The role of the senior marketing executive is to plan, execute and deliver marketing campaigns to help build awareness of Connolly and strengthen our reputation as a trusted and respected building contractor for social housing companies. The person in this role will also manage a lot of internal communications, designed to improve employee engagement. You will act as brand champion across the business, building rapport with other departments and helping to establish a best in class marketing function.
Key Accountabilities and Responsibilities:
- Take responsibility for the social media content plan, helping to gather stories from around the business, schedule and create posts to drive engagement and understand the different tone & angles required for different platforms, currently LinkedIn, Facebook and Instagram, but likely to expand to include YouTube and TikTok.
- Create internal communications campaigns to help keep colleagues updated and enthused about changes and news at Connolly. Currently includes intranet posts, emails and posters but could expand to WhatsApp and newsletters.
- Regularly maintain and update the Connolly website.
- Work with external agencies to produce sales collateral for business development and customer teams, such as digital brochures, case studies, information leaflets etc.
- Act as brand champion, ensuring all marketing communications are consistent, on brand and of high quality.
- Support the development of the marketing strategy, suggesting new ideas for testing, keeping an eye on competitor activity and trends within the building contractor and social housing sectors.
- Report on the performance of campaigns, monitoring effectiveness, repeating what works and proactively suggesting ideas for improving performance.
- Keep abreast of new technologies, platforms or software that could help improve the customer experience or drive efficiencies. This will include integrating AI tools into marketing processes.
- Ensure marketing assets are filed centrally, to be accessible by defined groups and kept updated.
What you’ll need:
- Excellent written and verbal communication skills – ability to develop compelling messaging in different formats, adapt tone for different audiences whilst remaining on brand and zero tolerance for typos.
- Reasonably proficient in using either Canva, InDesign or other creative toolkits to create simple graphics following brand guidelines.
- Microsoft 365 native, with experience of having branded and managed SharePoint and other apps from a marketing perspective.
- Experience of working with creative agencies, with emphasis on strong creative briefs, good project management skills and ability to assess creative concepts dispassionately.
- A proven track record of successfully managing social media campaigns in a B2B environment, especially LinkedIn and Facebook.
- Experience using social media scheduling tools eg Hootsuite, Sprout Social.
- Experience of managing website CMS eg WordPress or similar to a standard of being able to create reasonably complex new pages.
- Exposure to building an employer brand, liaising closely with HR/People teams to improve employee engagement scores and recruitment processes.
- Creative flair, customer‑centric, asks loads of questions, great attention to detail, well organised.
Senior Marketing Executive in Wigan employer: Connolly Limited
Contact Detail:
Connolly Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive in Wigan
✨Tip Number 1
Network like a pro! Reach out to connections in the industry, attend events, and engage on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns, social media successes, and any creative projects. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company inside out. Understand their brand, recent campaigns, and how they engage with their audience. We want you to walk in confident and ready to discuss how you can contribute to their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Senior Marketing Executive in Wigan
Some tips for your application 🫡
Show Off Your Writing Skills: Since excellent written communication is key for this role, make sure your application showcases your ability to craft compelling messages. Use clear, engaging language and keep an eye out for any typos – we want to see your attention to detail!
Tailor Your Application: Take a moment to tailor your CV and cover letter to the job description. Highlight your experience with social media campaigns and internal communications, and don’t forget to mention any creative tools you’ve used. We love seeing how you can adapt your skills to fit our needs!
Be Creative!: This role requires a bit of creative flair, so don’t be afraid to let your personality shine through in your application. Whether it’s through your choice of words or the layout of your CV, show us how you can think outside the box while staying on brand.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, you’ll get to explore more about what we do at StudySmarter!
How to prepare for a job interview at Connolly Limited
✨Know Your Brand Inside Out
Before the interview, dive deep into Connolly's brand values and recent projects. Understand their mission in the social housing sector and be ready to discuss how your marketing strategies can enhance their reputation as a trusted contractor.
✨Showcase Your Social Media Savvy
Prepare examples of successful social media campaigns you've managed, especially on platforms like LinkedIn and Facebook. Be ready to discuss how you tailored content for different audiences and how you measured engagement.
✨Bring Creative Ideas to the Table
Think of innovative marketing strategies that could benefit Connolly. Whether it's new internal communication methods or fresh social media angles, showing your creativity will demonstrate your potential as a brand champion.
✨Demonstrate Your Project Management Skills
Be prepared to talk about your experience working with creative agencies and managing projects. Highlight specific instances where you successfully assessed creative concepts and ensured timely delivery of marketing materials.
