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For Companies At a Glance
- Tasks: Create engaging B2B content and manage marketing campaigns to drive business growth.
- Company: Join a dynamic tech company focused on innovation and collaboration.
- Benefits: Competitive salary, 30 days leave, private healthcare, and ongoing training.
- Other info: Supportive team environment with genuine career progression opportunities.
- Why this job: Take ownership of creative projects and influence brand direction in a growing business.
- Qualifications: 3-4 years B2B marketing experience and strong content creation skills required.
The predicted salary is between 30000 - 40000 £ per year.
An established and growing business in the technology / managed services space is seeking an experienced Marketing & Content Specialist to join its team in Magherafelt. This is a fantastic opportunity for a hands-on B2B marketer who can combine strategic thinking with strong content creation skills. You will play a key role in shaping and delivering marketing activity that directly supports business growth, lead generation, and brand development.
This role will suit someone who is confident creating engaging content, managing campaigns across multiple channels, and translating technical or service-led offerings into clear, compelling messaging for a business audience. Please note: previous B2B marketing experience is essential for this role.
The Opportunity
This is a varied and highly visible role where you will be involved in both planning and execution. You will work closely with senior leadership and commercial teams to build marketing activity that aligns with sales objectives and helps drive pipeline growth. You will have the chance to take ownership of campaigns, content, digital presence, and brand development, with genuine scope to grow as the business continues to expand.
Key Responsibilities
- Develop and deliver marketing campaigns that support business development and sales growth
- Create high-quality B2B content for digital channels including website, LinkedIn, email campaigns, blogs, case studies, and sales collateral
- Build and manage a content calendar aligned to wider commercial objectives
- Produce engaging visual marketing materials such as brochures, presentations, digital assets, and branded collateral
- Manage and grow the company’s social media presence, with a strong focus on LinkedIn
- Plan and execute email marketing campaigns, tracking engagement and performance
- Maintain website content and ensure consistency in messaging, brand, and SEO best practice
- Create video and multimedia content from concept through to editing and publishing
- Support the delivery of events, webinars, exhibitions, and co-marketing activity
- Monitor campaign performance using analytics tools and provide reporting / insights
- Work closely with internal stakeholders to turn technical or service-led offerings into clear, commercial messaging
- Ensure all marketing activity is aligned with the wider sales strategy and business goals
What We’re Looking For
- Minimum 3-4 years experience in a marketing role
- Proven B2B marketing experience is essential
- Experience marketing within technology, IT, professional services, managed services, telecoms, software, engineering, or another service-led B2B environment would be highly advantageous
- Strong content creation skills across written, visual, and digital formats
- Experience creating campaigns that support lead generation, brand awareness, and sales enablement
- Strong copywriting ability, with confidence writing for business audiences
- Comfortable working with technical or complex service offerings and turning them into accessible, engaging content
- Ability to manage multiple projects and priorities in a fast-paced environment
- A proactive, self-starting attitude with the ability to work independently
Skills & Tools
- Experience in some / most of the following would be beneficial: Canva / Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro or similar)
- WordPress, basic HTML/CSS, and SEO fundamentals
- HubSpot, Mailchimp, or similar email / automation platforms
- LinkedIn and other social media scheduling / management tools
- Google Analytics, Google Search Console, and campaign reporting tools
- Video editing tools such as Premiere Pro, Final Cut, or CapCut
- Google Ads / LinkedIn Ads / Meta Ads experience is advantageous
- Strong Microsoft 365 skills for reporting and presentations
Why Apply?
- Join a growing and ambitious business where marketing is seen as a key part of future growth
- Take ownership of a broad, creative, and commercially important role
- Work closely with leadership and have real influence on brand and campaign direction
- Opportunity to develop longer-term into a more senior marketing role
- Competitive salary package depending on experience
- Supportive team environment with genuine career progression
Package
- Competitive salary depending on experience
- 30 days annual leave (including stats)
- Company pension
- Private healthcare / wellbeing support
- On-site parking
- Ongoing training and development
- Team events and collaborative working environment
How to Apply
If you are an experienced B2B marketing professional who enjoys creating impactful content and delivering campaigns that support commercial growth, we would love to hear from you.
Marketing & Content Specialist (B2B) JBLE1_NI employer: Connexus International Limited
Contact Detail:
Connexus International Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing & Content Specialist (B2B) JBLE1_NI
✨Tip Number 1
Get your networking game on! Connect with people in the industry on LinkedIn, attend local events, and don’t be shy to reach out to potential colleagues. Building relationships can often lead to job opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best B2B content and campaigns. Whether it’s blog posts, social media graphics, or email campaigns, having tangible examples of your work can really impress hiring managers.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your experience aligns with their goals, especially in terms of lead generation and brand development. We want to see you shine!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Marketing & Content Specialist (B2B) JBLE1_NI
Some tips for your application 🫡
Show Off Your B2B Experience: Make sure to highlight your previous B2B marketing experience in your application. We want to see how you've successfully created content and managed campaigns that drove business growth, so don’t hold back!
Craft Compelling Content: Since this role is all about creating engaging content, take the time to showcase your writing skills. Include samples of your work or describe projects where you turned complex ideas into clear, compelling messages for a business audience.
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We love seeing candidates who take the time to connect their background with our needs.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you’re considered for this exciting opportunity in our growing team!
How to prepare for a job interview at Connexus International Limited
✨Know Your B2B Marketing Inside Out
Make sure you brush up on your B2B marketing knowledge before the interview. Familiarise yourself with the latest trends in technology and managed services, as well as successful campaigns from other companies in the sector. This will help you demonstrate your expertise and show that you're genuinely interested in the role.
✨Showcase Your Content Creation Skills
Prepare a portfolio of your best work that highlights your content creation abilities. Include examples of written, visual, and digital content you've produced, especially for B2B audiences. Be ready to discuss the strategies behind your content and how it contributed to lead generation or brand awareness.
✨Understand Their Brand and Audience
Research the company’s brand, values, and target audience thoroughly. Be prepared to discuss how you would tailor your marketing strategies to align with their objectives and resonate with their business audience. This shows that you’re proactive and can think strategically about your role.
✨Prepare Questions That Matter
Have a list of insightful questions ready to ask during the interview. Inquire about their current marketing challenges, how they measure campaign success, or what tools they use for analytics. This not only shows your interest but also helps you gauge if the company is the right fit for you.