Marketing & Content Specialist (B2B)

Marketing & Content Specialist (B2B)

Full-Time 30000 - 40000 £ / year (est.) No home office possible
Connexus International Limited

At a Glance

  • Tasks: Create engaging B2B content and manage marketing campaigns to drive business growth.
  • Company: Join a dynamic tech company focused on innovation and growth.
  • Benefits: Competitive salary, 30 days leave, private healthcare, and ongoing training.
  • Other info: Opportunity for career progression in a fast-paced, collaborative environment.
  • Why this job: Take ownership of creative projects and influence brand direction in a supportive team.
  • Qualifications: 3-4 years B2B marketing experience and strong content creation skills required.

The predicted salary is between 30000 - 40000 £ per year.

An established and growing business in the technology / managed services space is seeking an experienced Marketing & Content Specialist to join its team in Magherafelt. This is a fantastic opportunity for a hands-on B2B marketer who can combine strategic thinking with strong content creation skills. You will play a key role in shaping and delivering marketing activity that directly supports business growth, lead generation, and brand development.

This role will suit someone who is confident creating engaging content, managing campaigns across multiple channels, and translating technical or service-led offerings into clear, compelling messaging for a business audience. Please note: previous B2B marketing experience is essential for this role.

The Opportunity

This is a varied and highly visible role where you will be involved in both planning and execution. You will work closely with senior leadership and commercial teams to build marketing activity that aligns with sales objectives and helps drive pipeline growth. You will have the chance to take ownership of campaigns, content, digital presence, and brand development, with genuine scope to grow as the business continues to expand.

Key Responsibilities

  • Develop and deliver marketing campaigns that support business development and sales growth
  • Create high-quality B2B content for digital channels including website, LinkedIn, email campaigns, blogs, case studies, and sales collateral
  • Build and manage a content calendar aligned to wider commercial objectives
  • Produce engaging visual marketing materials such as brochures, presentations, digital assets, and branded collateral
  • Manage and grow the company’s social media presence, with a strong focus on LinkedIn
  • Plan and execute email marketing campaigns, tracking engagement and performance
  • Maintain website content and ensure consistency in messaging, brand, and SEO best practice
  • Create video and multimedia content from concept through to editing and publishing
  • Support the delivery of events, webinars, exhibitions, and co-marketing activity
  • Monitor campaign performance using analytics tools and provide reporting / insights
  • Work closely with internal stakeholders to turn technical or service-led offerings into clear, commercial messaging
  • Ensure all marketing activity is aligned with the wider sales strategy and business goals

What We’re Looking For

  • Minimum 3-4 years experience in a marketing role
  • Proven B2B marketing experience is essential
  • Experience marketing within technology, IT, professional services, managed services, telecoms, software, engineering, or another service-led B2B environment would be highly advantageous
  • Strong content creation skills across written, visual, and digital formats
  • Experience creating campaigns that support lead generation, brand awareness, and sales enablement
  • Strong copywriting ability, with confidence writing for business audiences
  • Comfortable working with technical or complex service offerings and turning them into accessible, engaging content
  • Ability to manage multiple projects and priorities in a fast-paced environment
  • A proactive, self-starting attitude with the ability to work independently

Skills & Tools

  • Experience in some / most of the following would be beneficial: Canva / Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro or similar)
  • WordPress, basic HTML/CSS, and SEO fundamentals
  • HubSpot, Mailchimp, or similar email / automation platforms
  • LinkedIn and other social media scheduling / management tools
  • Google Analytics, Google Search Console, and campaign reporting tools
  • Video editing tools such as Premiere Pro, Final Cut, or CapCut
  • Google Ads / LinkedIn Ads / Meta Ads experience is advantageous
  • Strong Microsoft 365 skills for reporting and presentations

Why Apply?

  • Join a growing and ambitious business where marketing is seen as a key part of future growth
  • Take ownership of a broad, creative, and commercially important role
  • Work closely with leadership and have real influence on brand and campaign direction
  • Opportunity to develop longer-term into a more senior marketing role
  • Competitive salary package depending on experience
  • Supportive team environment with genuine career progression

Package

  • Competitive salary depending on experience
  • 30 days annual leave (including stats)
  • Company pension
  • Private healthcare / wellbeing support
  • On-site parking
  • Ongoing training and development
  • Team events and collaborative working environment

How to Apply

If you are an experienced B2B marketing professional who enjoys creating impactful content and delivering campaigns that support commercial growth, we would love to hear from you.

Marketing & Content Specialist (B2B) employer: Connexus International Limited

Join a dynamic and forward-thinking technology business in Magherafelt, where your role as a Marketing & Content Specialist will be pivotal in driving brand development and business growth. With a supportive team culture, competitive salary, and ample opportunities for professional development, you will have the chance to take ownership of impactful marketing campaigns while working closely with senior leadership. Enjoy a comprehensive benefits package, including private healthcare and ongoing training, all within a collaborative environment that values creativity and innovation.
Connexus International Limited

Contact Detail:

Connexus International Limited Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Marketing & Content Specialist (B2B)

✨Tip Number 1

Get your networking game on! Connect with people in the industry on LinkedIn, attend local events, and don’t be shy to reach out to potential colleagues. Building relationships can often lead to job opportunities that aren’t even advertised.

✨Tip Number 2

Show off your skills! Create a portfolio showcasing your best B2B content and campaigns. Whether it’s blog posts, social media graphics, or email campaigns, having tangible examples of your work can really impress hiring managers.

✨Tip Number 3

Prepare for interviews like a pro! Research the company, understand their marketing strategies, and come armed with ideas on how you can contribute. This shows you’re not just interested in the role, but genuinely invested in their success.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to engage directly with us.

We think you need these skills to ace Marketing & Content Specialist (B2B)

B2B Marketing Experience
Content Creation Skills
Campaign Management
Copywriting Ability
Digital Marketing
Social Media Management
SEO Fundamentals
Email Marketing
Analytics Tools Proficiency
Video Editing Skills
Project Management
Proactive Attitude
Technical Communication
Visual Marketing Material Production
Microsoft 365 Skills

Some tips for your application 🫡

Tailor Your CV: Make sure your CV is tailored to the Marketing & Content Specialist role. Highlight your B2B marketing experience and showcase any relevant campaigns you've worked on. We want to see how your skills align with what we're looking for!

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your experience can help drive our marketing efforts. Be sure to mention specific projects or achievements that demonstrate your capabilities.

Showcase Your Content Skills: Since content creation is key for this role, consider including links to your portfolio or examples of your work. Whether it's blog posts, social media campaigns, or visual materials, we want to see your creativity in action!

Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!

How to prepare for a job interview at Connexus International Limited

✨Know Your B2B Marketing Inside Out

Make sure you brush up on your B2B marketing knowledge before the interview. Familiarise yourself with the latest trends in technology and managed services, as well as successful campaigns that have driven lead generation and brand awareness. This will show your potential employer that you're not just experienced, but also passionate about the industry.

✨Showcase Your Content Creation Skills

Prepare a portfolio of your best work that highlights your content creation abilities across various formats. Whether it's blogs, case studies, or social media posts, having tangible examples will help you demonstrate your skills effectively. Be ready to discuss the thought process behind each piece and how it contributed to business goals.

✨Understand Their Brand and Audience

Research the company’s brand, values, and target audience thoroughly. Be prepared to discuss how you would tailor your marketing strategies to align with their objectives and resonate with their audience. This shows that you’re proactive and can think strategically about your role in their marketing efforts.

✨Prepare for Technical Discussions

Since the role involves translating technical offerings into engaging content, be ready to discuss how you would approach this challenge. Brush up on any technical jargon relevant to the industry and think about how you can simplify complex concepts for a business audience. This will demonstrate your ability to bridge the gap between technical and commercial messaging.

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