At a Glance
- Tasks: Lead and mentor a dynamic team to drive advertising sales and account management.
- Company: Join Connexity, a leader in e-commerce success and innovative advertising solutions.
- Benefits: Enjoy flexible work schedules, competitive pay, healthcare, and an annual learning budget.
- Other info: Be part of a diverse culture that values individuality and promotes positive change.
- Why this job: Make a real impact in the fast-paced world of digital advertising and partnerships.
- Qualifications: 12+ years in performance marketing with proven leadership and negotiation skills.
The predicted salary is between 60750 - 74250 £ per year.
Skimlinks, a Connexity and Taboola company, drives e-commerce success for 50% of the Internet’s largest online retailers.
We deliver $2B in annual sales by connecting retailers to shoppers on the most desirable retail content channels.
As a pioneer in online advertising and campaign technology, Connexity is constantly iterating on products, solving problems for retailers, and building interest in new solutions.
The Director, Advertising Sales & Account Management is based in London and is part of the UK EMEA Commercial team.
The role leads our EMEA Advertiser team and owns Skimlinks’ relationships with the world’s leading retailers, brands and agencies.
Building on our Advertiser development function, the successful candidate will grow advertiser revenue across Sponsorship, Social and Multi supply traffic full funnel offering, and establish Skimlinks as a strategic demand partner for the top global agencies across PR, retail media, creator, brand sponsorships, and performance marketing.
Responsibilities
- Lead, mentor and scale the EMEA Advertiser (Demand) team, setting clear targets, structure and ways of working across merchant development, account management and campaign delivery
- Own the EMEA demand revenue number, building and delivering the annual commercial plan across commission, flat-fee/tenancy, sponsorship and incentive revenue
- Drive Advertiser development with our top retailers and brands; build and scale new initiatives to growing commission rates, exclusive and bonus deals, and paid placements across our premium publisher and creator network
- Build and lead seasonal and tentpole strategies (peak, Black Friday and Cyber Week, Prime Day, key gifting moments) that maximise advertiser investment and publisher earnings
- Establish and own strategic demand partnerships with the top global agency holding groups and their agencies (such as WPP, Publicis, Omnicom, IPG, Dentsu and Havas), as well as leading independent and specialist performance/affiliate agencies
- Build partnerships with PR and communications agencies, positioning Skimlinks commerce content as a measurable channel for product placement, launches and earned‑media campaigns
- Partner with retail media networks and their agencies to unlock retail media and off‑site budgets for commerce content, extending retailer campaigns beyond their own properties
- Develop and grow creator and brand sponsorship revenue, working with influencer, talent and social agencies to bring branded campaigns to our creator platforms Shop Your Likes and Howl
- Package and productise demand propositions for agency and brand buyers, including sponsored placements, gift guides, creator campaigns, audience solutions and Taboola integrations
- Negotiate and manage contracts, insertion orders and agency framework agreements, ensuring favourable terms that are aligned with our business goals and objectives
- Work closely with Taboola’s global sales and agency teams to identify joint opportunities and cross-sell Skimlinks and Connexity solutions into existing advertiser and agency relationships
- Identify and drive new revenue opportunities, proactively spotting market shifts and steering the business to pivot ahead of them; for example, helping brands show up in AI-driven search, shopping and discovery
- Monitor and analyse advertiser and campaign performance, building ROI and incrementality reporting that proves value to brands and agencies and drives renewals and upsell
- Work with Operations and Finance to ensure campaigns are delivered in line with contract and that flat fees and sponsorships are invoiced, collected and recognised on time
- Collaborate with Product, Marketing, Publisher and Creator teams to ensure the demand roadmap, tooling and supply strategy are aligned with overall business objectives
- Represent Skimlinks at industry events, agency showcases and conferences, acting as a credible senior voice and thought leader in commerce media
- Keep up-to-date with industry trends, best practices and changes in regulation to ensure compliance and keep our demand offering ahead of the market
- Bachelor's or Masters degree
- 12+ years of experience in performance marketing AND partnerships, digital advertising or agency, including 5+ years leading high-performing commercial teams
- An established network of senior relationships across global agency groups, PR agencies, retail media, creator/influencer and talent agencies, and brand marketing teams, with the ability to open doors from day one
- Proven track record of securing agency partnerships and budgets, including upfront deals, preferred partner status or framework agreements
- Hands-on experience selling into, or buying across, at least two of: retail media, creator / social and brand sponsorships, PR-led product placement, and performance/affiliate marketing
- Deep understanding of the affiliate and commerce content ecosystem, including networks, publishers, creators and attribution
- Strong track record of owning and exceeding multi-million revenue targets in multiple territories
- Exceptional negotiation, communication and presentation skills, comfortable with C-suite brand and agency stakeholders
- Cultural understanding of how to do business in different geographical regions including EMEA, APAC and Americas
- Excellent analytical and problem-solving skills, with proficiency in Excel, affiliate network reporting and campaign measurement tools
- Experience working within cross-functional environments, specifically across Commercial, Operations, Product and Finance teams
- Ability to work independently, manage multiple projects simultaneously and meet deadlines in a fast-paced, results-oriented environment
Voted “Best Places to Work,” our culture is driven by self-starters, team players, and visionaries.
Headquartered in Los Angeles, California, the company operates sites and business services in the US, UK, EMEA and APAC.
We offer top benefits including Annual Leave Entitlement, paid holidays, competitive comp, team events and more!
Learning & Development is also of vital importance to Connexity where each employee has their own career plan, and receives their own Annual Learning Budget to spend as they wish.
- Healthcare insurance & cash plans
- Pension
- Income Protection
- Parental Leave Policies
- Flexible work schedules and work from home/work from office policy
- Wellness Resources
- Equity
We are committed to providing a culture at Connexity that supports the diversity, equity and inclusion of our most valuable asset, our people.
We encourage individuality, and are driven to represent a workplace that celebrates our differences, and provides opportunities equally across gender, race, religion, sexual orientation, and all other demographics.
Our actions across Education, Recruitment, Retention, and Volunteering reflect our core company values and remind us that we’re all in this together to drive positive change in our industry.
This position is hybrid (3 days / week) and based in our London office.
Director, Advertising Sales & Account Management in London employer: Connexity, Inc.
Connexity, Inc. provides a vibrant work culture that emphasizes flexibility and professional development. Employees enjoy competitive benefits and the opportunity to work in a rapidly growing sector of social commerce, making it an appealing choice for those seeking to make an impact in the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Advertising Sales & Account Management in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Connexity, Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Connexity, Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Connexity, Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Connexity, Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director, Advertising Sales & Account Management in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Connexity, Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Connexity, Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Connexity, Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Connexity, Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Connexity, Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Connexity, Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
